This Week in Apps: Layoffs at VSCO, Google Play’s new guidelines, TikTok rolls out parental controls

Welcome back to This Week in Apps, the Extra Crunch series that recaps the latest OS news, the applications they support and the money that flows through it all.

The app industry is as hot as ever, with a record 204 billion downloads in 2019 and $120 billion in consumer spending in 2019, according to App Annie’s “State of Mobile” annual report. People are now spending 3 hours and 40 minutes per day using apps, rivaling TV. Apps aren’t just a way to pass idle hours — they’re a big business. In 2019, mobile-first companies had a combined $544 billion valuation, 6.5x higher than those without a mobile focus.

In this Extra Crunch series, we help you keep up with the latest news from the world of apps, delivered on a weekly basis.

This week we’re continuing to look at how the coronavirus outbreak is impacting the world of mobile applications, including a dig into Houseparty’s big surge, layoffs at VSCO, Google’s launch of a “Teacher Reviewed” tag, Bumble’s virtual dating, plus changes to Instagram in support of small business and live streaming, among other things. Also this week, Google changed its Play Store guidelines, TikTok launched parental controls, a report suggested Apple may be expanding its Search Ads and more.

Coronavirus Special Coverage

Instagram adds features for supporting small businesses during pandemic


Source: Tech Crunch

What is contact tracing?

One of the best tools we have to slow the spread of the coronavirus is, as you have no doubt heard by now, contact tracing. But what exactly is contact tracing, who does it and how, and do you need to worry about it?

In short, contact tracing helps prevent the spread of a virus by proactively finding people at higher risk than others due to potential exposure, notifying them if possible, and quarantining them if necessary. It’s a proven technique, and smartphones could help make it even more effective — but only if privacy and other concerns can be overcome.

Contact tracing, from memory to RAM

Contact tracing has been done in some form or another as long as the medical establishment has understood the nature of contagious diseases. When a person is diagnosed with an infectious disease, they are asked whom they have been in contact with over the previous weeks, both in order to determine who may have been infected by them and perhaps where they themselves were infected.

Until very recently, however, the process has relied heavily on the recall of people who are in a highly stressful situation and, until prompted, were probably not paying special attention to their movements and interactions.

This results in a list of contacts that is far from complete, though still very helpful. If those people can be contacted and their contacts likewise traced, a network of potential infections can be built up without a single swab or blood drop, and lives can be saved or important resources better allocated.

You might think that has all changed now what with modern technology and all, but in fact contact tracing being done at hospitals right now is almost all still of the memory-based kind — the same we might have used a hundred years ago.

It certainly seems as if the enormous digital surveillance apparatus that has been assembled around us over the last decade should be able to accomplish this kind of contact tracing easily, but in fact it’s surprisingly useless for anything but tracking what you are likely to click on or buy.

While it would be nice to be able to piece together a contagious person’s week from a hundred cameras spread throughout the city and background location data collected by social media, the potential for abuse of such a system should make us thankful it is not so easy as that. In other, less dire circumstances the ability to track the exact movements and interactions of a person from their digital record would be considered creepy at best, and perhaps even criminal.

But it’s one thing when an unscrupulous data aggregator uses your movements and interests to target you with ads without your knowledge or consent — and quite another when people choose to use the forbidden capabilities of everyday technology in an informed and limited way to turn the tide of a global pandemic. And that’s what modern digital contact tracing is intended to do.

Bluetooth beacons

All modern mobile phones use wireless radios to exchange data with cell towers, Wi-Fi routers, and each other. On their own, these transmissions aren’t a very good way to tell where someone is or who they’re near — a Wi-Fi signal can travel 100 to 200 feet reliably, and a cell signal can go miles. Bluetooth, on the other hand, has a short range by design, less than 30 feet for good reception and with a swiftly attenuating signal that makes it unlikely to catch a stray contact from much further out than that.

We all know Bluetooth as the way our wireless earbuds receive music from our phones, and that’s a big part of its job. But Bluetooth, by design, is constantly reaching out and touching other Bluetooth-enabled devices — it’s how your car knows you’ve gotten into it, or how your phone detects a smart home device nearby.

Bluetooth chips also make brief contact without your knowledge with other phones and devices you pass nearby, and if they aren’t recognized, they delete each other from their respective memories as soon as possible. But what if they didn’t?

The type of contact tracing being tested and deployed around the world now uses Bluetooth signals very similar to the ones your phone already transmits and receives constantly. The difference is it just doesn’t automatically forget the other devices it comes into contact with.

Assuming the system is working correctly, what would happen when a person presents at the hospital with COVID-19 is basically just a digitally enhanced version of manual contact tracing. Instead of querying the person’s fallible memory, they query the phone’s much more reliable one, which has dutifully recorded all the other phones it has recently been close enough to connect to. (Anonymously, as we’ll see.)

Those devices — and it’s important to note that it’s devices, not people — would be alerted within seconds that they had recently been in contact with someone who has now been diagnosed with COVID-19. The notification they receive will contain information on what the affected person can do next: Download an app or call a number for screening, for instance, or find a nearby location for testing.

The ease, quickness, and comprehensiveness of this contact tracing method make it an excellent opportunity to help stem the spread of the virus. So why aren’t we all using it already?

Successes and potential worries

In fact digital contact tracing using the above method (or something very like it) has already been implemented with millions of users, apparently to good effect, in east Asia, which of course was hit by the virus earlier than the U.S. and Europe.

In Singapore the TraceTogether app was promoted by the government as the official means for contact tracing. South Korea saw the voluntary adoption of a handful of apps that tracked people known to be diagnosed. Taiwan was able to compare data from its highly centralized healthcare system to a contact tracing system it began work on during the SARS outbreak years ago. And mainland China has implemented a variety of tracking procedures through mega-popular services like WeChat and Alipay.

While it would be premature to make conclusions on the efficacy of these programs while they’re still underway, it seems at least anecdotally to have improved the response and potentially limited the spread of the virus.

But east Asia is a very different place from the U.S.; we can’t just take Taiwan’s playbook and apply it here (or in Europe, or Africa, etc.), for myriad reasons. There are also valid questions of privacy, security, and other matters that need to be answered before people, who for good reason are skeptical of the intentions of both the government and the private sector, will submit to this kind of tracking.

Right now there are a handful of efforts being made in the U.S., the largest profile by far being the collaboration between arch-rivals Apple and Google, which have proposed a cross-platform contact tracing method that can be added to phones at the operating system.

The system they have suggested uses Bluetooth as described above, but importantly does not tie it to a person’s identity in any way. A phone would have a temporary ID number of its own, and as it made contact with other devices, it exchanges numbers. These lists of ID numbers are collected and stored locally, not synced with the cloud or anything. And the numbers also change frequently so no single one can be connected to your device or location.

If and only if a person is determined to be infected with the virus, a hospital (not the person) is authorized to activate the contact tracing app, which will send a notification to all the ID numbers stored in the person’s phone. The notification will say that they were recently near a person now diagnosed with COVID-19 — again, these are only ID numbers generated by a phone and are not connected with any personal information. As discussed earlier, the people notified can then take whatever action seems warranted.

MIT has developed a system that works in a very similar way, and which some states are reportedly beginning to promote among their residents.

Naturally even this straightforward, decentralized, and seemingly secure system has its flaws; this article at the Markup gives a good overview, and I’ve summarized them below:

  • It’s opt-in. This is a plus and a minus, of course, but means that many people may choose not to take part, limiting how comprehensive the list of recent contacts really is.
  • It’s vulnerable to malicious interference. Bluetooth isn’t particularly secure, which means there are several ways this method could be taken advantage of, should there be any attacker depraved enough to do so. Bluetooth signals could be harvested and imitated, for instance, or a phone driven through the city to “expose” it to thousands of others.
  • It could lead to false positives or negatives. In order to maintain privacy, the notifications sent to others would contain a minimum of information, leading them to wonder when and how they might have been exposed. There will be no details like “you stood next to this person in line 4 days ago for about 5 minutes” or “you jogged past this person on Broadway.” This lack of detail may lead to people panicking and running to the ER for no reason, or ignoring the alert altogether.
  • It’s pretty anonymous, but nothing is truly anonymous. Although the systems seem to work with a bare minimum of data, that data could still be used for nefarious purposes if someone got their hands on it. De-anonymizing large sets of data is practically an entire domain of study in data science now and it’s possible that these records, however anonymous they appear, could be cross-referenced with other data to out infected persons or otherwise invade one’s privacy.
  • It’s not clear what happens to the data. Will this data be given to health authorities later? Will it be sold to advertisers? Will researcher be able to access it, and how will they be vetted? Questions like these could very well be answered satisfactorily, but right now it’s a bit of a mystery.

Contact tracing is an important part of the effort to curb the spread of the coronavirus, and whatever method or platform is decided on in your area — it may be different state to state or even between cities — it is important that as many people as possible take part in order to make it as effective as possible.

There are risks, yes, but the risks are relatively minor and the benefits would appear to outweigh them by orders of magnitude. When the time comes to opt in, it is out of consideration for the community at large that one should make the decision to do so.


Source: Tech Crunch

Early Monzo employee Simon Balmain is joining Sphere, the group chat app founded by ex-Yahoo Nick D’Aloisio

If you have ever attended (or tuned into) one of Monzo’s many community events, you are likely familiar with the work of Simon Balmain. An early employee of the challenger bank, he has played a long term role in helping to build Monzo’s customer support and community efforts and was often seen emceeing events.

Now TechCrunch has learned that Balmain is departing to join Sphere, the perpetually stealthy startup founded by Nick D’Aloisio, who previously founded news summary app Summly, which he famously sold to Yahoo aged 17 for a reported $30 million.

According to sources, the former “Monzonaught” will be tasked with helping bolster Sphere’s community efforts. Sphere began life as a question and answer app that let you find and instantly chat to paid experts on a range of topics but has since pivoted to a chat app built from the ground up for groups.

“Sphere is a chat app for groups to feel closer and achieve more, together,” reads the App Store’s description. Features listed for Sphere Group Chat include the ability to create multiple chats for a single group; send highlighted announcements so no one in a group misses important messages; and send notifications to individuals or everyone who hasn’t read your message “in just one tap”.

Meanwhile, we first reported on London-based Sphere’s existence back in October 2017, after being tipped off by sources and uncovering regulatory filings revealing that D’Aloisio had raised funding from Index Ventures, and LocalGlobe (the early-stage VC firm founded by Robin and Saul Klein). And in March last year, the FT reported that Sphere had raised a total of $30 million, adding Michael Moritz as a backer, and noting that the startup had unusually remained in stealth for a whopping 2.5 years.

That was a whole year ago. With a newly recruited community specialist, a less opaque launch is unlikely to be too far away.


Source: Tech Crunch

Samsung’s new Galaxy Watch app reminds you to wash your damn hands, dummy

A few months ago, the idea of a hand-washing app would have seemed trivial, at best. We’re all adults here, right? We’ve been washing our hands our entire lives. But things change. It’s mid-April and we’re afraid to go outside and engage with other humans — and thorough hand-washing is one of very few tools we have in our collective arsenal.

Life, am I right?

According to Samsung, “a small group of designers and developers from Samsung Research Institute-Bangalore, or SRI-B’s UX and wearable teams, worked round-the-clock over the last two weeks to come up with a solution that helps you keep healthy and safe.”

They came out the other side with Hand Wash, a Galaxy Watch app designed to remind wearers to wash their hands for at least 20 seconds. There are preset intervals for the reminders, which can be customized by the wearer. The app gives a buzz at the end of 25 seconds — the extra five seconds were tacked on for the application of soap.

The app tracks washings and shows the amount of time that’s elapsed since you last washed. It’s the kind of things that would be absolutely crazy-making normally, but these days are anything but. It’s available now for download in the Galaxy Store.


Source: Tech Crunch

Bradley Tusk on starting a company and seed investing in the coronavirus era

Bradley Tusk has carved a unique path in the VC investment landscape: A longtime political and communications operative, he has built a track record for Tusk Ventures by going after highly regulated industries, rather than shying away from them.

Whether it is ride-hailing, sports betting, cannabis or myriad other regulated sectors, Tusk takes the approach that laws are ultimately malleable, and if a service is popular, its users can mobilize to effect change.

Given his unique perspective, it was great to have him join us this week in an Extra Crunch Live call — our new initiative here at TechCrunch to bring tech-world thought leaders right to your screens.

In our conversation, Tusk talked about edtech, telemedicine, cannabis, mobile voting, biotech, pandemics and the future of regulated industries in this dastardly economic environment. We’ve transcribed a handful of his answers to our and our readers’ questions and have embedded the entire video below the fold.

We’ve edited his written answers for clarity and brevity.


Source: Tech Crunch

Doist founder Amir Salihefendic explains why his remote team doesn’t try to do everything in real time

Does working from home have to mean sitting in a chatroom all day or always being available for a video call?

Real-time chat and video platforms are great for building camaraderie and maintaining a sense of connection with remote teams, but when you need to focus for a few hours, it can be tough to tune out the endless GIFs and notifications.

Some of the most successful fully remote companies (like GitLab, or Zapier) have promoted the benefits of asynchronous communication — a fancy way of saying that not every conversation needs to happen in real time. Your server is down? You probably need to have that conversation now. Brainstorming a new feature? That might work best when everyone has a bit more time to think between responses. The key is acknowledging the strengths of both synchronous and asynchronous communications — and finding the right mix.

Doist co-founder Amir Salihefendic has been an async advocate for years. After leading a team spread around the globe to build popular task management tool Todoist, he set out to build Twist, a tool specifically built for conversations that deserve a longer shelf life.

I chatted with Amir last week to hear his thoughts on the strengths and weaknesses of both approaches, how he balances the two (and handles emergencies) and why he has focused heavily on making async a part of his company’s culture. Here’s a transcript of our chat, lightly edited for clarity and brevity.

TechCrunch: How big is Doist now?

Amir Salihefendic: I think we are about 73 people spread around 30 different countries now. [We’re on] most of the continents around the world.

Why’d you go remote in the first place? What made you make that call?


Source: Tech Crunch

Trump’s hype for state lockdown protests puts Twitter and Facebook’s new COVID-19 policies to the test

A new flurry of tweets from President Trump is pushing the limits of social platform policies designed explicitly to keep users safe from the spread of the novel coronavirus, both online and off.

In a series of rapid-fire messages on Friday morning, Trump issued a call to “LIBERATE” Virginia, Minnesota and Michigan, all states led by Democratic governors. Trump’s tweets promoted protests in those states against ongoing public safety measures, many designed by his own administration, meant to keep residents safe from the virus. Trump also shared the messages on his Facebook page.

In the case of Minnesota, the tweet was not a generic message to his supporters in the state — it referenced a Friday protest event by its name, “Liberate Minnesota.”

In Minnesota, the in-person protest event gathered a group of Trump supporters outside the St. Paul home of Minnesota Governor Tim Walz to protest the state’s ongoing lockdown. According to a reporter on the scene Friday, the protest had attracted attendees in the “low hundreds” so far and few were practicing social distancing or wearing masks. The event was organized on Facebook.

“President Trump has been very clear that we must get America back to work very quickly or the ‘cure’ to this terrible disease may be the worse option!,” the event’s Facebook description states. In a later disclaimer, event organizers encourage attendees to exercise “personal responsibility” at the protest, stating that they “are not responsible for your current health situation or future health.”

The president’s tweets contradict his administration’s own guidance, detailed yesterday in coordination with health experts, on reopening state economies. Earlier this week, Trump claimed that a president has “total authority” to reopen the national economy, a sentiment that his tweets Friday appeared to undermine.

Trump’s calls to action in support of state-based protests would also appear to potentially contradict both Twitter and Facebook’s new rules specific to the pandemic, which in both cases explicitly forbid any COVID-19 content that could result in the real-world spread of the virus.

Over the last month, Facebook and Twitter both rolled out relatively aggressive new policies designed to protect users from content contradicting the guidance of health experts, particularly anything that could result in real-world harm.

Update: According to a Twitter spokesperson, the president’s tweets do not currently violate Twitter’s rules. Twitter does not consider the tweets as worded a “clear call to action” that could pose a health risk. Twitter also did not determine that the tweets were shared with harmful intentions.

Facebook did not provide answers to questions about the protests organized on its platform by the time of publication.

In late March, Twitter updated its safety policy to prohibit any tweets that “could place people at a higher risk of transmitting COVID-19.” The stance banned tweets claiming social distancing doesn’t work as well as anything with a “call to action” that could promote risky behaviors, like encouraging people to go out to a local bar.

On April 1, Twitter again broadened its definition for the kind of harmful COVID-19 content it forbids, stating that it would “continue to prioritize removing content when it has a clear call to action that could directly pose a risk to people’s health or well-being.”

Facebook similarly expanded its platform rules to match the existential health threat posed by the coronavirus. In guidance on its policies for the pandemic, Facebook says that it “remove[s] COVID-19 related misinformation that could contribute to imminent physical harm.” As an example, the company noted that in March it began removing “claims that physical distancing doesn’t help prevent the spread of the coronavirus.”

Social media companies signaled early in the U.S. spread of the coronavirus that they would take health misinformation — and the safety of their users — more seriously than ever. In some instances, this tough talk appears to have manifested in improvements: Facebook, which has generally been more proactive about health misinformation compared to other topics, moved to promote health expertise and limit the spread of misleading coronavirus content on the platform, even announcing that it would notify anyone who had interacted with COVID-19 misinformation with a special message in their news feed.

 


Source: Tech Crunch

Impossible Foods rolls out to nearly 1,000 new grocery stores and supermarkets

Starting tomorrow, 777 supermarkets in California, Illinois, Indiana, Iowa and Nevada will begin stocking the Impossible Foods plant-based meat substitute.

Fueling the increased distribution and a push to expand its product suite and geographic footprint domestically and internationally is a $500 million round of funding the company closed in March.

Some of that money is supporting the company’s debut at stores like Albertsons, Jewel-Osco, Pavilions, Safeway and Vons.

In all, the company said it would be in nearly 1,000 grocery stores by tomorrow. That includes all Albertsons, Vons, Pavilions and Gelson’s Markets in Southern California; all Safeway stores in Northern California and Nevada; Jewel-Osco stores in Chicago, eastern Iowa and northwest Indiana; Wegmans stores on the East Coast and Fairway markets in and around New York.

Since its debut in September, the company said it was the number one item sold at the locations it was available on the East and West coasts.

The company’s 12-ounce packages are sold for somewhere between $8.99 and $9.99 and it plans to soon introduce the Impossible Burger at even more stores nationwide.

“We’ve always planned on a dramatic surge in retail for 2020 — but with more and more Americans’ eating at home, we’ve received requests from retailers and consumers alike,” said Impossible Foods’ president Dennis Woodside, in a statement. “Our existing retail partners have achieved record sales of Impossible Burger in recent weeks, and we are moving as quickly as possible to expand with retailers nationwide.”

Even as the company announced its expansion, it made moves to assuage any consumer concerns over the processes in place at its manufacturing facilities.

Impossible Foods said it had instituted mandatory work from home policies for all of its employees who can telecommute; restricted visitors to its facilities and those operated by co-manufacturers; banned all work-related travel; and implemented new sanitizing and disinfection procedures at its workplaces.

“Our No. 1 priority is the safety of our employees, customers and consumers,” Woodside said. “And we recognize our responsibility for the welfare of our community, including the entire San Francisco Bay Area, our global supplier and customer network, millions of customers, and billions of people who are relying on food manufacturers to produce supplies in times of need.”

The company said it was proceeding with its research and development initiatives; accelerating the ramp of its production facilities; and moving to broadly commercialize its Impossible Sausage and Impossible Pork products.

Impossible Foods has raised $1.3 billion from investors, including Mirae Asset Global Investments, Khosla Ventures, Horizons Ventures and Temasek.


Source: Tech Crunch

Healthcare co-op Savvy snags venture funding from Indie.vc

Savvy, a healthcare cooperative, has just raised an undisclosed amount of funding from Indie.vc.

Established as a cooperative that shares profits with its users, Savvy connects patients with healthcare companies and other providers looking to better serve people through products and services. Patients can take paid gigs that include tasks like interviews, focus groups and user testing.

Savvy is set up as a multi-stakeholder cooperative. Those stakeholders are divided into four classes: patients, Savvy employees, founders and investors. Up until now, Savvy has been entirely bootstrapped and sustained by its revenue, Savvy CEO Jen Horonjeff told TechCrunch via email.

“But as more and more companies are seeing that patient insights are critical to help their healthcare solutions find product-market fit, we need to scale up our operations to meet the demand,” she said. “This financing will allow us to expand our offerings, support more companies and, in turn, improve the lives of countless more patients.”

Cooperatives can oftentimes face trouble raising venture funding. That’s because their business models don’t generally align with the incentives of traditional venture capitalists, Horonjeff previously told me.

“I have to say a lot of investors are, first of all, not curious,” she said. “And those that are curious — and we’ve gone down the path with people like that — think we’re this cool new thing, but just don’t understand how it’s going to jive with the rest of their fund. So there aren’t great mechanisms in place to kind of bridge the gap between what people know and what the new economy could look like.”

For Indie.vc, which already takes a non-traditional approach to venture capital, co-ops fit into the firm’s vision. Indie.vc, which aims to be the last investment its founders need to take, is geared toward startups with founders who value preserving nationality and ownership.

As Indie.vc founder Bryce Roberts said in a statement, “Savvy represents everything we’d like to see in the future of impact business — shared ownership, diverse perspectives, and aligned incentives, tackling one of the largest industries on the planet.”


Source: Tech Crunch

Media software maker Plex launches new subscriber-only apps for music and server management

Media software maker Plex has released two new projects today from its internal R&D group, Plex Labs. One is an updated take on the classic Winamp player it calls Plexamp, and another is a dedicated app for Plex server administration. The projects are meant to appeal largely to Plex power users who take full advantage of Plex’s software suite, which has grown over time from being only a home media solution to a one-stop shop for everything from live TV to streaming audio.

The first of the new apps, Plexamp, is actually a revamp of the first Plex Labs project released. In December 2017, Plex introduced its own music player, whose name Plexamp was a nod to the Winamp player it aimed to replace. The project, like others from Plex Labs, was built by Plex employees in their spare time.

The goal with the original Plexamp was to offer a small desktop player that could handle any music format. The app let you use media keys for playing, pausing and skipping tracks and it worked offline when the Plex server ran on your laptop. It also offered visualizations to accompany your music that pulled from the album art.

While the original app ran on Mac or Windows, the new release works across five platforms, now including iOS, Android and Linux.

The app itself has been completely redone, as well — rewritten from scratch, in fact. And it’s tied to Plex’s subscription service, Plex Pass — meaning you’ll need to be a paying customer to use it.

The company explains the original version of Plexamp had issues around portability and licensing; it didn’t have an easy way to add functionality; and it was built with React, which tied it to the web.

To create the new Plexamp (version 3.0), Plex built an audio player library called TREBLE on top of a low-level commercial audio engine. TREBLE has been shipping in Plex’s commercial applications, but this release brings it to Plexamp. The addition helped make the app portable across almost all desktop and mobile platforms, as was it being rewritten in React Native.

The new app provides features Plex Pass music listeners want, like gapless playback, high-quality resampling, Sweet Fades (Plex’s “smart” alternative to crossfades) soft transitions and pre-caching. Plex also added a few more effects, including one for voice boosting spoken word audio and another for silence compression.

But the app really sells itself to longtime Plex users, as Plexamp lets you go back to see your own “top personal charts” for what you’ve listened to the most in years past. (Sort of like a Plex version of Apple Music’s Replay playlists).

Plexamp 3.0 also introduces a feature that lets you build your own mixes by picking a set of artists. Plus it offers a more expansive list of stations, supports offline listening and improves its search functionality.

The new Recent Searches area, for example, will save your search results from across servers, as well as TIDAL and podcasts. And a new Recent Plays feature shows you the music you consciously chose to play, again including across all servers and TIDAL.

There are some little touches, too, that show the personal care that went into the app’s design — like the way Plexamp uses album art and a process called “UltraBlur” to give each artist and alum page its own look. Or how there are options for light and dark — and lighter and darker — themes.

The other big new release from Plex Labs is the new Plex Dash app.

This mobile and tablet app lets you keep a close eye on your personal media server, including a way to see all playbacks even across multiple servers, plus other administrative features.

With Plex Dash, you can edit your artwork, scan for new media, fix incorrect matches, check on server resource usage, tweak library settings and view server logs live.

Plex suggests you it run on the iPad you have mounted in the wall — like in your fancy media room, I guess — but for us poorer folks, it runs on your smartphone, too.

It’s a power user tool, but one that will be welcomed for those fully immersed in a Plex-run home media setup. (And also a good way to respond to criticism that Plex is too focused today on its streaming and TV options, and not its core home media software customer base.)

Like Plexamp, the new Plex Dash requires a Plex Pass subscription and runs on iOS and Android.

The apps launched today are notable as they’re the first to arrive from Plex Labs since the original release of Plexamp in 2017 and because they require a subscription in order to work.

Plex at the end of 2019 said it had 15 million registered households using its service. Though the service is profitable, only a small percentage are paid subscribers. New apps with extra features, then, could convince more Plex users to upgrade.


Source: Tech Crunch