How one founder partnered with NASA to make tires puncture-proof and more sustainable

This week’s episode of Found features The SMART Tire Company co-founder and CEO Earl Cole, a one-time Survivor champion whose startup is working with NASA to commercialize some of its space-age tech. Cole won a NASA startup competition seeking entrepreneurs to work with its scientists and researchers on applications of innovations it created for space exploration that could work right here on Earth, helping people while also forming the basis for a commercially-viable business.

For Cole, that resulted in The SMART Tire Company, a venture that’s using tech NASA developed to create more durable, puncture-proof tires to equip future rovers. NASA turned to shape memory alloys (SMAs), which is a type of metal that can be flexed or bent, but that also has elastic properties to return to its original shape, to handle the unique task of building a tire that wouldn’t require inflation, but that would be able to handle rocky Martian terrain with aplomb. Cole’s startup is using the same technology to tackle the more than $100 billion tire industry — starting with bike tires, but eventually moving on to address other kinds of vehicles as well.

We talked to Cole about the process of working with NASA, including its challenges and what the agency has to offer in terms of unique access to cutting-edge technology. He also shared his perspective on entrepreneurship from decades of experience, including difficulties with traditional VC and access to funding, and why he chose to initially raise money for his own startup through newly-available equity crowdsourcing. Cole also told us about why being a Survivor champ (and the first unanimous winner) provides crucial lessons for not only being a founder, but also running a company and being an effective leader, too.

We had a great time chatting with Cole, and we hope you have just as much fun listening. And of course, we’d love if you can subscribe to Found in Apple Podcasts, on Spotify, on Google Podcasts or in your podcast app of choice. Please leave us a review and let us know what you think, or send us directed feedback either on Twitter or via email. Come back next week for yet another great conversation with a founder all about their own unique experience of startup life.


Source: Tech Crunch

India orders Twitter to take down tweets critical of its coronavirus handling

Twitter has taken down dozens of tweets in India, some of which were critical of New Delhi’s handling of the coronavirus, to comply with an emergency order from the Indian government.

New Delhi made an emergency order to Twitter to censor over 50 tweets in the country, Twitter disclosed on Lumen database, a Harvard University project. The social network has complied with the request, and withheld those tweets from users in India.

TechCrunch has learned that Twitter is not the only platform affected by the new order. Facebook didn’t immediately respond to a request for comment.

India, which has also previously ordered Twitter to take down some tweets and accounts critical of its policies and threatened jail time to employees in the event of non-compliance, comes as the country reports a record of over 330,000 new covid cases a day, the worst by any country. News reports suggest that even this number is underreported.

Amid a collapse of the nation’s health infrastructure, Twitter has become a rare beam of hope as people crowdsource data and help one another find medicines and oxygen cylinders.

A copy of one of Indian government’s orders disclosed by Twitter. (Lumen database)

Medianama, which first reported on New Delhi’s new order, said among those whose tweets have been censored in India include Revanth Reddy (a Member of Parliament), Moloy Ghatak (a minister in West Bengal), Vineet Kumar Singh (actor) filmmakers Vinod Kapri and Avinash Das.

In a statement, a Twitter spokesperson said, “When we receive a valid legal request, we review it under both the Twitter Rules and local law. If the content violates Twitter’s Rules, the content will be removed from the service. If it is determined to be illegal in a particular jurisdiction, but not in violation of the Twitter Rules, we may withhold access to the content in India only. In all cases, we notify the account holder directly so they’re aware that we’ve received a legal order pertaining to the account.”

“We notify the user(s) by sending a message to the email address associated with the account(s), if available. Read more about our Legal request FAQs.  The legal requests that we receive are detailed in the bianual Twitter Transparency Report, and requests to withhold content are published on Lumen.”


Source: Tech Crunch

Solving the security challenges of public cloud

Experts believe the data-lake market will hit a massive $31.5 billion in the next six years, a prediction that has led to much concern among large enterprises. Why? Well, an increase in data lakes equals an increase in public cloud consumption — which leads to a soaring amount of notifications, alerts and security events.

Around 56% of enterprise organizations handle more than 1,000 security alerts every day and 70% of IT professionals have seen the volume of alerts double in the past five years, according to a 2020 Dark Reading report that cited research by Sumo Logic. In fact, many in the ONUG community are on the order of 1 million events per second. Yes, per second, which is in the range of tens of peta events per year.

Now that we are operating in a digitally transformed world, that number only continues to rise, leaving many enterprise IT leaders scrambling to handle these events and asking themselves if there’s a better way.

Why isn’t there a standardized approach for dealing with security of the public cloud — something so fundamental now to the operation of our society?

Compounding matters is the lack of a unified framework for dealing with public cloud security. End users and cloud consumers are forced to deal with increased spend on security infrastructure such as SIEMs, SOAR, security data lakes, tools, maintenance and staff — if they can find them — to operate with an “adequate” security posture.

Public cloud isn’t going away, and neither is the increase in data and security concerns. But enterprise leaders shouldn’t have to continue scrambling to solve these problems. We live in a highly standardized world. Standard operating processes exist for the simplest of tasks, such as elementary school student drop-offs and checking out a company car. But why isn’t there a standardized approach for dealing with security of the public cloud — something so fundamental now to the operation of our society?

The ONUG Collaborative had the same question. Security leaders from organizations such as FedEx, Raytheon Technologies, Fidelity, Cigna, Goldman Sachs and others came together to establish the Cloud Security Notification Framework. The goal is to create consistency in how cloud providers report security events, alerts and alarms, so end users receive improved visibility and governance of their data.

Here’s a closer look at the security challenges with public cloud and how CSNF aims to address the issues through a unified framework.

The root of the problem

A few key challenges are sparking the increased number of security alerts in the public cloud:

  1. Rapid digital transformation sparked by COVID-19.
  2. An expanded network edge created by the modern, work-from-home environment.
  3. An increase in the type of security attacks.

The first two challenges go hand in hand. In March of last year, when companies were forced to shut down their offices and shift operations and employees to a remote environment, the wall between cyber threats and safety came crashing down. This wasn’t a huge issue for organizations already operating remotely, but for major enterprises the pain points quickly boiled to the surface.

Numerous leaders have shared with me how security was outweighed by speed. Keeping everything up and running was prioritized over governance. Each employee effectively held a piece of the company’s network edge in their home office. Without basic governance controls in place or training to teach employees how to spot phishing or other threats, the door was left wide open for attacks.

In 2020, the FBI reported its cyber division was receiving nearly 4,000 complaints per day about security incidents, a 400% increase from pre-pandemic figures.

Another security issue is the growing intelligence of cybercriminals. The Dark Reading report said 67% of IT leaders claim a core challenge is a constant change in the type of security threats that must be managed. Cybercriminals are smarter than ever. Phishing emails, entrance through IoT devices and various other avenues have been exploited to tap into an organization’s network. IT teams are constantly forced to adapt and spend valuable hours focused on deciphering what is a concern and what’s not.

Without a unified framework in place, the volume of incidents will spiral out of control.

Where CSNF comes into play

CSNF will prove beneficial for cloud providers and IT consumers alike. Security platforms often require integration timelines to wrap in all data from siloed sources, including asset inventory, vulnerability assessments, IDS products and past security notifications. These timelines can be expensive and inefficient.

But with a standardized framework like CSNF, the integration process for past notifications is pared down and contextual processes are improved for the entire ecosystem, efficiently reducing spend and saving SecOps and DevSecOps teams time to focus on more strategic tasks like security posture assessment, developing new products and improving existing solutions.

Here’s a closer look at the benefits a standardized approach can create for all parties:

  • End users: CSNF can streamline operations for enterprise cloud consumers, like IT teams, and allows improved visibility and greater control over the security posture of their data. This enhanced sense of protection from improved cloud governance benefits all individuals.
  • Cloud providers: CSNF can eliminate the barrier to entry currently prohibiting an enterprise consumer from using additional services from a specific cloud provider by freeing up added security resources. Also, improved end-user cloud governance encourages more cloud consumption from businesses, increasing provider revenue and providing confidence that their data will be secure.
  • Cloud vendors: Cloud vendors that provide SaaS solutions are spending more on engineering resources to deal with increased security notifications. But with a standardized framework in place, these additional resources would no longer be necessary. Instead of spending money on such specific needs along with labor, vendors could refocus core staff on improving operations and products such as user dashboards and applications.

Working together, all groups can effectively reduce friction from security alerts and create a controlled cloud environment for years to come.

What’s next?

CSNF is in the building phase. Cloud consumers have banded together to compile requirements, and consumers continue to provide guidance as a prototype is established. The cloud providers are now in the process of building the key component of CSNF, its Decorator, which provides an open-source multicloud security reporting translation service.

The pandemic created many changes in our world, including new security challenges in the public cloud. Reducing IT noise must be a priority to continue operating with solid governance and efficiency, as it enhances a sense of security, eliminates the need for increased resources and allows for more cloud consumption. ONUG is working to ensure that the industry stays a step ahead of security events in an era of rapid digital transformation.


Source: Tech Crunch

Extra Crunch roundup: Klaviyo EC-1, micromobility’s second wave, UiPath CFO interview, more

Origin stories are satisfying because we already know the hero will overcome the odds — and in doing so, they’ll reveal their core strengths.

This week, we published a four-part series about how Klaviyo co-founders Andrew Bialecki and Ed Hallen bootstrapped their startup into an e-commerce marketing automation platform now valued at $4.15 billion.

Neither founder was bitten by a radioactive spider or received a serum that enhanced their entrepreneurial skills; instead, they focused on outreach to prospective customers to find out what they were willing to pay for and largely ignored the competition.

“Bootstrapping Klaviyo, it came out of this: ‘Hey, if we are super-disciplined about finding a problem that someone will pay us to solve, we have a real company,’” said Hallen.


Full Extra Crunch articles are only available to members
Use discount code ECFriday to save 20% off a one- or two-year subscription


Even though millions of us respond every day to the personalized, automated emails sent through its platform, Klaviyo still isn’t a well-known brand. Our ongoing series of EC-1s offers entrepreneurs real insight into growing and scaling successful companies, but they’re also extremely useful for consumers who want to understand how the internet really works.

Thanks very much for reading Extra Crunch; I hope you have a great weekend.

Walter Thompson
Senior Editor, TechCrunch
@yourprotagonist

The Klaviyo EC-1

Image Credits: Nigel Sussman

Micromobility’s next big business is software, not vehicles

Set of 3 electric kick scooters with map location pin and different percent of battery charge indicator isolated on white background. Micromobility city transport. Vector illustration eps10.

Image Credits: slowcentury (opens in a new window) / Getty Images

Several micromobility companies once operated in my city, but consolidation has reduced that to a small handful.

Now that many consumers are buying their own e-bikes and e-scooters, shared dockless micromobility “just hasn’t proven itself to be a profitable line of business,” Puneeth Meruva, an associate at Trucks Venture Capital, told TechCrunch.

There’s only one dockless electric moped provider in my town, so price is no longer a consideration. Instead, my first priority is to find a vehicle with the best-charged battery. (San Francisco has a lot of hills, and you never know where the day might take you.)

Larger players like Lime and Bird have vertically integrated tech stacks for fleet management features like this, but there are also opportunities for startups — imagine a “phantom scooter” that drives itself to a neighborhood with high demand or a moped that alerts drivers if there’s traffic ahead.

This in-depth industry analysis shows how increased regulation on the local level and changing consumer habits are pushing micromobility providers to adapt and innovate.

“Whether you want to stack regulatory compliance on the vehicles, do safety features like ADAS or add mapping content, you kind of need this platform where you can actively develop and launch new apps on the vehicle without having to bring it back to the factory,” Meruva said.

Enterprise security attackers are one password away from your worst day

If the definition of insanity is doing the same thing over and over and expecting a different outcome, then one might say the cybersecurity industry is insane.

Criminals continue to innovate with highly sophisticated attack methods, but many security organizations still use the same technological approaches they did 10 years ago. The world has changed, but cybersecurity hasn’t kept pace.

Data scientists: Bring the narrative to the forefront

Book on wooden deck with glowing graph illustrations and symbols

Image Credits: ra2studio (opens in a new window) / Getty Images

By 2025, 463 exabytes of data will be created each day, according to some estimates. It’s now easier than ever to translate physical and digital actions into data, and businesses of all types have raced to amass as much data as possible in order to gain a competitive edge.

However, in our collective infatuation with data (and obtaining more of it), what’s often overlooked is the role that storytelling plays in extracting real value from data.

The reality is that data by itself is insufficient to really influence human behavior. Whether the goal is to improve a business’ bottom line or convince people to stay home amid a pandemic, it’s the narrative that compels action, not the numbers alone.

As more data is collected and analyzed, communication and storytelling will become even more integral in the data science discipline because of their role in separating the signal from the noise.

Business continuity planning is a necessity for your fund and portfolio

Close-Up Of Dominoes On Table

Image Credits: Raquel Segato/EyeEm (opens in a new window) / Getty Images

We all need to be taking precautionary measures, not just in light of COVID, but to ensure our firms can continue to thrive when faced with unexpected tragedy.

So ask yourself this question: “What would happen if I or my partner(s) checked into the hospital tomorrow and had no phone and/or was too sick to call anyone, and that went on for two or three weeks (or longer)?”

If the answer is “I’m really not sure,” then you don’t have a business continuity plan.

Outdoor startups see supercharged growth during COVID-19 era

Two couples sitting by a campfire

Image Credits: rubberball (opens in a new window) / Getty Images

After years of sustained growth, the pandemic supercharged the outdoor recreation industry. Startups that provide services like camper vans, private campsites and trail-finding apps became relevant to millions of new users when COVID-19 shut down indoor recreation, building on an existing boom in outdoor recreation.

Startups like Outdoorsy, AllTrails, Cabana, Hipcamp, Kibbo and Lowergear Outdoors have seen significant growth, but to keep it going, consumers who discovered a fondness for the great outdoors during the pandemic must turn it into a lifelong interest.

Once VMware is free from Dell, who might fancy buying it?

Barcelona, Spain - October 13, 2014: View of the exhibition center. News & Training at VMworld exhibition of VMWARE in Barcelona, Spain.

Image Credits: MaboHH / Getty Images

Dell last week agreed to spin out VMware in exchange for a huge one-time dividend, a five-year commercial partnership agreement, lots of stock for existing Dell shareholders and Michael Dell retaining his role as chairman of its board.

So, where does the deal leave VMware in terms of independence, and in terms of Dell influence?

Time-strapped IT teams can use low-code software to drive quick growth

Image of a white cube with smaller red cubes being outsourced.

Image Credits: Westend61 (opens in a new window) / Getty Images

Many emerging and mature organizations survive or die based on their ability to scale. Scale quicker. Scale cheaper. Scale right.

Typically the IT team bears that burden — on top of countless other demands. IT teams move mountains for their organizations while scaling the tech platform as fast as possible, putting out the latest infrastructure fire and responding to countless day-to-day requests.

The most helpful gift any chief information officer or chief technology officer can give their IT teams is more time. Many people think that means adding another team member. But it could be as simple as introducing a low-code integration platform.

European VC soars in Q1

A stunning first quarter in venture capital funding was not restricted to the United States; Europe also had one hell of a start to the year.

The venture capital world kicked off its 2021 European investing cycle with enough activity to set the continent on the path that would crush yearly records.

Inside the data, there’s lots to unpack, including which sectors of European startups stood out in terms of capital raised, rising seed and late-stage deals, and dollar volume. We’ll also need to discuss exits — the Deliveroo IPO and its various woes was not the only transaction from the period worth understanding.

We’ll keep in mind that all venture capital data lags reality somewhat, as many deals from a particular period are not disclosed or discovered until long after they actually occurred.

In this case, it makes the numbers all the more impressive.

UiPath raises IPO range, still targets lower valuation than final private round

Robot paper holding pen, space for text

Image Credits: Zastrozhnov (opens in a new window) / Getty Images

Robotic process automation unicorn UiPath went public this week, concentrating our focus on its value.

UiPath raised its last private round when the markets were most interested in public offerings and is now going public in a slightly altered climate.

In numerical terms, UiPath raised its IPO range from $43 to $50 per share to $52 to $54 per share. That’s a 21% jump in the value of the lower end of its range and an 8% gain to the value of the upper end of its per-share IPO price interval.

UiPath is also selling more shares than before, which should make its total valuation slightly larger at the top end than a mere 8% gain. So let’s go through the math one more time.

Insurtech startups are leveraging rapid growth to raise big money

The investment landscape for insurtech startups is off to a hot start in Q2 2021. Since the end of the first quarter, we’ve seen several players in the broad startup category announce new capital.

But, as anyone who’s familiar with startups that offer insurance-related products and services knows, the sector is enough of a mixed bag that one needs to segment down to get clarity on how constituent companies are performing.

Let’s discuss insurtech’s 2020 as a whole, peek at some preliminary 2021 venture data and then dive deep into what we’ve collected regarding growth among insurtech marketplace players.

Covering longitudinal progress of specific startup categories is one of our favorite things to do. So, please, walk with us!

Deep Science: Introspective, detail-oriented and disaster-chasing AIs

Image Credits: Kehan Chen / Getty Images

Research papers come out far too frequently for anyone to read them all. That’s especially true in the field of machine learning, which now affects (and produces papers in) practically every industry and company.

This column aims to collect some of the most relevant recent discoveries and papers — particularly in, but not limited to, artificial intelligence — and explain why they matter.

This week, we dove into “introspective failure prediction,” using ML to identify dangerous moles, and spotting cows from space.

Who’s funding privacy tech?

3d rendering of question mark made up of dollar banknotes on blue background. Banking and finance. Business success. Management and production.

Image Credits: Gearstd (opens in a new window) / Getty Images

With strict privacy laws such as GDPR and CCPA already listing big-ticket penalties — and a growing number of countries following suit — businesses have little option but to comply.

It’s not just bigger, established businesses offering privacy and compliance tech; brand-new startups are filling in the gaps in this emerging and growing space.

Privacy isn’t dead, as many would have you believe. New regulations, stricter cross-border data transfer rules and increasing calls for data sovereignty have helped the privacy startup space grow thanks to an uptick in investor support.

This is how we got here, and where investors are spending.

A cooling trend in public markets makes UiPath’s down-round IPO a win for the company

UiPath is not worth $36 billion, as we might have expected, but at a figure below $30 billion.

At $29.1 billion, UiPath has a roughly 35x run-rate multiple. That just about ties it for eighth-best overall. Among all public cloud companies. That means that UiPath is insanely valuable, just not that insanely valuable.

So what went wrong with the company’s final private round? The Exchange’s hunch is that UiPath’s final private investors expected the market to stay as hot as it once was, but it has cooled since the first two months of the year. So, instead of UiPath coming to the market in the expected climate, the company instead had to price where it did because the weather predicted by its final private price had already chilled.

Those investors gambled, in other words, hoping that a last-minute, pre-IPO round could snag them a rapid return on a company going public in a hot market. That didn’t work out.

And how bad is that? Not very! UiPath’s IPO is more a meeting of private-market exuberance and modestly more conservative public markets. It’s nothing to cry about.

4 ways martech will shift in 2021

Smiling young Asian woman using smartphone on social media network application while having meal in the restaurant, viewing or giving likes, love, comment, friends and pages. Social media addiction concept

Image Credits: d3sign (opens in a new window) / Getty Images

The second half of 2021 will bring incredible growth, the likes of which we haven’t seen in a long time.

Here’s how marketing in tech will shift — and what you need to know to reach more customers and accelerate growth this year.

First and foremost, differentiation is going to be imperative. It’s already hard enough to stand out and get noticed, and it’s about to get much more difficult as new companies emerge and investments and budgets balloon in the latter half of the year.

Additionally, tech companies need to be mindful not to ignore the most important part of the ecosystem: people. Technology will only take you so far, and it’s not going to be enough to survive the competition.

Tactically, the most successful tech companies will embrace video and experimentation in their marketing — two components that will catapult them ahead of the competition.

Ignoring these predictions, backed by empirical evidence, will be detrimental and devastating. Fasten your seatbelts: 2021 is going to be a turbocharged year of growth opportunities for marketing in tech.

Dear Sophie: How can I get my startup off the ground and visit the US?

lone figure at entrance to maze hedge that has an American flag at the center

Image Credits: Bryce Durbin/TechCrunch

Dear Sophie,

I’m a female entrepreneur who created my first startup a few months ago.

Once my startup gets off the ground — and as COVID-19 gets under control — I’d like to visit the United States to test the market and meet with investors. Which visas would allow me to do that?

—Noteworthy in Nairobi

As UiPath closes above its final private valuation, CFO Ashim Gupta discusses his company’s path to market

Despite a somewhat circuitous route, UiPath closed its first day as a public company worth more than it was in its Series F round — when it sold 12,043,202 shares at $62.27576 apiece, per SEC filings. More simply, UiPath closed on Wednesday worth more per-share than it was in February.

How you might value the company, whether you prefer a simple or fully diluted share count, is somewhat immaterial at this juncture. UiPath had a good day.

TechCrunch spoke with UiPath CFO Ashim Gupta, curious about the company’s choice of a traditional IPO, its general avoidance of adjusted metrics in its SEC filings and the IPO market’s current temperature.

How are VCs handling diligence in a world where deals open and close in days, not months?

The global venture capital market had a cracking start to the year. Coming off a 2020 high, VC totals in the United States, in Europe, and among competitive verticals like insurtech and AI are on pace to set new records in 2021.

The rapid-fire deal-making and trend of larger venture checks at higher valuations that The Exchange has tracked for some time require private-market investors to make decisions faster than ever. For venture capitalists, the timeline for reaching conviction around a startup’s thesis and executing due diligence has become compressed.

Some venture capitalists are turning to data to move more quickly. Some are spending more time preparing to be vetted themselves. And some investors are simply doing the work beforehand.

We were tipped off to the concept of pre-diligence during the reporting process for a look into recent fundraising trends in the AI/ML space. Sapphire investor Jai Das, when asked about how he was handling a competitive and swiftly moving market for AI startup investments, said that “most firms are completing their due diligence way before the financing actually happens.”

How does that work in practice?

Customer care as a service: Outsourcing can help your startup wow clients 24/7

floating headset with dropshadow

Image Credits: MartinvBarraud (opens in a new window) / Getty Images

Your clients might not demand 24/7 customer service yet, but they’re certainly hoping for it.

But how can a startup with a lean staff provide round-the-clock customer care? There are several options available, but more than ever, outsourcing is one of them.

When should your startup consider outsourcing its customer care? And what should you look for in a provider?

Here are some insights on what customer care as a service (CCaaS) can do for you, and how fast-growing startups have been leveraging this new class of partners to boost customer satisfaction.

5 emerging use cases for productivity infrastructure in 2021

Image Credits: Erik Isakson / Getty Images

Productivity infrastructure is on the rise and will continue to be front and center as companies evaluate what their future of work entails and how to maintain productivity, rapid software development and innovation with distributed teams.

Understanding the benefits, use cases and steps to consider can propel organizations into the next phase of digital transformation.

To sell or not to sell: Lessons from a bootstrapped CEO

Full length of woman pulling vibrant red rope from tangle pattern against white background

Image Credits: Klaus Vedfelt (opens in a new window) / Getty Images

The clock begins ticking on a startup the day the doors open. Regardless of a young company’s struggles or success, sooner or later the question of when, how or whether to sell the enterprise presents itself. It’s possibly the biggest question an entrepreneur will face.

For founders who self-funded (bootstrapped) their startup, a boardroom full of additional factors comes into play. Some are the same as for investor-funded firms, but many are unique.

After 18 years of bootstrapping a BI software firm into a business that now serves 28,000 companies and 3 million users in 75 countries, here’s what I’ve learned about myself, my company, about entrepreneurship and about when to grab for that brass ring.

Put happiness at the center of the decision, and let your intuition — the instincts that made you the person you are today — be your guide.


Source: Tech Crunch

2021 should be a banner year for biotech startups that make smart choices early

Last year was a record 12 months for venture-backed biotech and pharma companies, with deal activity rising to $28.5 billion from $17.8 billion in 2019. As vaccines roll out, drug development pipelines return to normal, and next-generation therapies continue to hold investor interest, 2021 is on pace to be another blockbuster year.

The median step up in valuations from seed to Series A is now 2x, higher than in all later rounds. As a result, biotech startups will continue to attract more investment at earlier stages from a larger, more diverse pool of venture capitalists.

This may also change the nature of biotech founders themselves: As a blog post from Y Combinator suggests, these founders are trending younger and perhaps less willing to cede control to VCs and hired executives than they might have in years past (i.e., via the “venture creation” model so predominant among early-stage biotech companies).

Founders are some of the most creative people out there, but legal documentation should be anything but.

As longtime members of the biotech startup community — as executives, entrepreneurs, advisors and legal counsel — we’ve seen our fair share of founder missteps early in the fundraising journey result in severe consequences.

In this exciting moment, when younger founders will likely receive more attention, capital and control than ever, it’s crucial to avoid certain pitfalls.

Clarity trumps creativity

Founders are some of the most creative people out there, but legal documentation should be anything but. Keep it as simple and clear as possible. That means using National Venture Capital Corporation documents that everyone knows and understands, as well as keeping organized documentation for employee intellectual property (IP) assignment and NDAs, option grants, independent contractor agreements, tax documents and other key contracts and paperwork.


Source: Tech Crunch

Engineered earworms on TikTok aren’t that far off from disinfo campaigns

Ever since I read this Bloomberg story about how songs are engineered to go viral on TikTok, I’ve had one thought in my head – if you can call it that – it’s more of a noise, or impression: 

AHHHHHHHHHHHHHHH

Yes, it’s the sound of internally screaming. Just when I thought I understood how deeply social media algorithms have hijacked our desires, tastes and preferences – WHAM! Another jab straight to the nose. I have to admit, I was blindsided by this one. It knocked me out.

Now, I understand that I work for a website called TechCrunch, emphasis on the tech, but if this story doesn’t make you feel at least a teensy bit like a Luddite, well, I don’t know what to tell you. You’re probably like that character in the Matrix, Cypher, who wants to be plugged in.

Is that harsh? I mean, companies are going to company, and partnerships with major record labels is a common sense move for a social media app all about honing the art of short, clever combinations of sound and video. And fair dues to the creators, many of them in college or high school, for jumping at the chance to make some money and get a little bit of fame.

But it’s probably not too harsh when you consider what else is possible when catchiness is weaponized. Here’s what we know: whether it’s internet memes or political slogans or Megan Thee Stallion’s Savage, what drives information dissemination is not the truthfulness of the content or the credibility of the speaker but 1) how easy it is to remember and 2) how quickly it sparks conversations. 

And would you look at that! Those are exactly the variables music producers optimize for today. What the Bloomberg story highlights, inadvertently or not, is how a #1 pop hit and a piece of political disinformation are not all that different, aesthetically. Everyone’s an entertainer.

Now read to the end of the Bloomberg story. Get to the part where it’s revealed that ByteDance (the Chinese company that owns TikTok), in response to threats of a U.S. ban on the app, recruited creators to orchestrate a seemingly grassroots lawsuit against the proposed ban. And I think: damn. Attention really is the most precious commodity in the world. And we’re just…giving it away.

(Cue the internal screams.)


Source: Tech Crunch

Crypto market takes a dive with Bitcoin leading the way

Cryptocurrency prices continued to tumble Friday with Bitcoin leading the charge, with prices for the internet currency dipping below $50,000 for the first time since early March.

Bitcoin is down roughly 20% week-over-week, around 30% from its all-time-high of nearly $65,000 early last week. The market cap of the coin has dipped below $1 trillion. The tumble has been less severe for Ethereum which hit an all-time-high just yesterday but has since dropped 13% as the broader market has crawled back.

Plenty of altcoins have also taken a beating. Dogecoin erased the breakneck gains of the week and then some, nearly halving its price after a meteoric climb last weekend. XRP is down 35% week-over-week, Stellar is down 30% and Polkadot is down 25% since last week.

Overall, Coinmarketcap estimates the global crypto market has shrunk around 10% in the past 24 hours.

Crypto prices have been on a tear for the past several months, but the past week has been the clearest sign of a correction to climbing prices, though many see news of President Biden’s adjustment to the hikes on the capital gains tax as the most apparent reason for the market’s slide as investors cash out hoping their gains won’t be reached by a retroactive application of the rules.

Coinbase, which went public last week via direct listing, shaved about 10% off its share price this week, but was largely unaffected Friday in intraday trading.

Bitcoin prices (7 days). Chart via CoinMarketCap


Source: Tech Crunch

Longevity startup Longevica plans to launch supplements based on long-term research

A biotech company that has spent 11 years researching supplements to increase human longevity plans to launch its supplements later this year. Longevica says it has attracted a total of $13 million from investors, including Alexander Chikunov, a longevity investor, who is also president of the company.

Longevica says it created a biotechnology platform for longevity after researching the life-span of laboratory mice. It now aims to produce medicines, dietary supplements and food products.

The longevity space is a growing sector for tech startups. Google backed the launch of Calico in the space. Late last year Humanity Inc. raised $2.5 million in a round led by Boston fund One Way Ventures for its longevity company that will leverage AI to maximize people’s health span.

Longevica’s CEO Aynar Abdrakhmanov, backing up his company’s aim to tap the desire for people to live longer, said: “According to the WHO, by 2050, 2 billion people will be 60+ years old. By 2026, the sales of services and products for this audience will be around $27 trillion… By comparison, it was only $17 trillion in 2019.”

According to CB Insights, life-extension startups raised a record total of $800 million in 2018 alone. And there are some high-profile investors in the space.

PayPal co-founder Peter Thiel invested in Unity Biotechnology, which is developing drugs to treat diseases that accompany aging. And Ethereum founder Vitalik Buterin invested $2.4 million worth of Ether into the nonprofit SENS Research foundation, where famed longevity research Aubrey de Grey is chief science officer, to develop rejuvenation biotechnologies.

Longevica is basing its platform on the work of scientist Alexey Ryazanov, who holds 10 U.S. patents in the space, and is a longtime researcher into the regulation of protein biosynthesis cells.

Chikunov said: “I gathered scientists known in this field to discuss their approaches to the problem. Then Alexey Ryazanov proposed the innovative idea of large-scale screening of all known pharmacological substances on long-lived mice in order to find those that prolong life.”

Under the leadership of Ryazanov, Longevica says it used 20,000 long-lived female mice and 1,033 drugs representing compounds from 62 pharmacological classes to find five substances that statistically significantly increased longevity by 16-22%: Inulin, Pentetic Acid, Clofibrate, Proscillaridin A, D-Valine.

From this work, they formed a view about the elimination of certain heavy metals from the body and improved the body’s ability to remove toxins.


Source: Tech Crunch

Forerunner’s Eurie Kim will share why she invested in Oura on Extra Crunch Live

When it comes to building a successful startup, biotech and hardware happen to be two of the most difficult verticals in the tech industry. But Oura is doing it anyway.

The health and fitness tracking ring has been used in a number of studies around COVID-19, and been worn by NBA and WNBA players to help prevent outbreaks in the league. Oura has raised nearly $50 million from investors including Lifeline Ventures, Bold Capital Partners, and Forerunner.

So it should come as no surprise that we’re thrilled to have Forerunner’s Eurie Kim and Oura CEO Harpreet Rai join us on a forthcoming episode of Extra Crunch Live.

Kim is herself a former entrepreneur and joined Forerunner in 2012. She sits on the boards of companies like The Farmer’s Dog, Curology, Attabotics, Oura Ring, Eclipse, Juni, among others, and found herself on the Midas Brink List in 2020.

Rai, for his part, is CEO at Oura, where he leads a team of over 150 employees. Before Oura, Rai was a portfolio manager at Eminence Capital for nine years.

On Extra Crunch Live, the duo will talk about how Oura went about raising its $28 million Series B round and why Kim took a bet on the startup. We’ll also ask about tactical advice for founders looking to fundraise and grow their businesses.

Anyone can join the live event, which goes down on April 28 at noon PT/3pm ET. REGISTER FOR FREE HERE!

 


Source: Tech Crunch

Apple downplays complaints about App Store scams in antitrust hearing

Apple was questioned on its inability to rein in subscription scammers on its App Store during yesterday’s Senate antitrust hearing. The tech giant has argued that one of the reasons it requires developers to pay App Store commissions is to help Apple fight marketplace fraud and protect consumers. But developers claim Apple is doing very little to stop obvious scams that are now raking in millions and impacting consumer trust in the overall subscription economy, as well as in their own legitimate, subscription-based businesses.

One developer in particular, Kosta Eleftheriou, has made it his mission to highlight some of the most egregious scams on the App Store. Functioning as a one-man bunco squad, Eleftheriou regularly tweets out examples of apps that are leveraging fake reviews to promote their harmful businesses.

Some of the more notable scams he’s uncovered as of late include a crypto wallet app that scammed a user out of his life savings (~$600,000) in bitcoin; a kids game that actually contained a hidden online casino; and a VPN app scamming users out of $5 million per year. And, of course, there’s the scam that lit the fire in the first place: A competitor to Eleftheriou’s own Apple Watch app that he alleges scammed users out of $2 million per year, after stealing his marketing materials, cloning his app and buying fake reviews to make the scammer’s look like the better choice.

Eleftheriou’s tweets have caught the attention of the larger app developer community, who now email him other examples of scams they’ve uncovered. Eleftheriou more recently took his crusade a step further by filing a lawsuit against Apple over the revenue he’s lost to App Store scammers.

Though Eleftheriou wasn’t name-checked in yesterday’s antitrust hearing, his work certainly was.

In a line of questioning from Georgia’s Senator Jon Ossoff, Apple’s Chief Compliance Officer Kyle Andeer was asked why Apple was not able to locate scams, given that these fraudulent apps are, as Ossoff put it, “trivially easy to identify as scams.”

He asked why do we have rely upon “open-source reporting and journalists” to find the app scams — a reference that likely, at least in part, referred to Eleftheriou’s recent activities.

Eleftheriou himself has said there’s not much to his efforts. You simply find the apps generating most revenues and then check them for suspicious user reviews and high subscription prices. When you find both, you’ve probably uncovered a scam.

Andeer demurred, responding to Ossoff’s questions by saying that Apple has invested “tens of millions, hundreds of millions of dollars” in hardening and improving the security of its App Store.

“Unfortunately, security and fraud is a cat-and-mouse game. Any retailer will tell you that. And so we’re constantly working to improve,” Andeer said. He also claimed Apple was investing in more resources and technologies to catch wrong-doers and noted that the App Store rejected thousands of apps every year for posing a risk to consumers.

The exec then warned that if Apple wasn’t the intermediary, the problem would be even worse.

” … No one is perfect, but I think what we’ve shown over and over again that we do a better job than others. I think the real risks of opening up the iPhone to sideloading or third-party app stores is that this problem will only multiply. If we look at other app stores out there, we look at other distribution platforms, it scares us.”

Ossoff pressed on, noting the sideloading questions could wait and inquired again about the scam apps.

“Apple is making a cut on those abusive billing practices, are you not?” he asked.

Andeer said he didn’t believe that was the case.

“If we find fraud — if we find a problem, we’re able to rectify that very quickly. And we do each and every day,” he said.

But to what extent Apple was profiting from the App Store scams was less clear. Ossoff wanted to know if Apple refunded “all” of its revenues derived from the scam billing practices — in other words, if every customer who ever subscribed got their money back when a scam was identified.

Andeer’s answer was a little vague, however, as it could be interpreted to mean Apple refunds customers who report the scam or file a complaint — procedures it already has in place today. Instead of saying that Apple refunds “all customers” when scams are identified, he carefully worded his response to say Apple worked to make sure “the customer” is made whole.

“Senator, that’s my understanding. There’s obviously a dedicated team here at Apple who works this each and every day. But my understanding is that we work hard to make sure the customer is in a whole position. That’s our focus at the end of the day. If we lose the trust of our customers, that’s going to hurt us,” he said.

For what it’s worth, Eleftheriou wasn’t buying it.

“Apple’s non-answers to Senator Ossoff’s great questions in yesterday’s hearing should anger all of us. They did not offer any explanation for why it’s so easy for people like me to keep finding multimillion-dollar scams that have been going on unchecked on the App Store for years. They also gave no clear answer to whether they’re responsible for fraudulent activity in their store,” he told TechCrunch.

“Apple appears to profit from these scams, instead of refunding all associated revenues back to affected users when they belatedly take some of these down. We’ve been letting Apple grade their own homework for over a decade. I urge the committee to get to the bottom of these questions, including Apple’s baffling decision years ago to remove the ability for users to flag suspicious apps on the App Store,” Eleftheriou added.

Apple did not provide a comment.


Source: Tech Crunch