Direct-to-consumer orthodontic startup Impress raises $50M to scale across Europe

As the famous phrase goes, ‘software is eating the world’ and now software is eating dentistry. Or, perhaps more accurately, the arena of orthodontics — the specialty of dentistry that deals with things like braces — is slowly but surely being digitalized.

To whit, Impress, a Southern European player in direct-to-consumer orthodontics, has raised a $50 million Series A funding round led by CareCapital (a dental division of Hillhouse Capital in Asia), along with Nickleby capital, UNIQA Ventures, and investors including Michael Linse, Valentin Pitarque, Peter Schiff, Elliot Dornbusch, and others. All existing shareholders, such as TA Ventures and Bynd VC, also participated. 

Impress is an homage to the direct-to-consumer startups in this area in the US such as SmileDirect and now plans to scale across Europe from its existing bases in Spain, Italy, Portugal, UK, and France.

The company was founded in 2019 in Barcelona by orthodontist Dr. Khaled Kasem and serial entrepreneurs Diliara and Vladimir Lupenko.

Speaking from Barcelona, Lupenko told me that the idea was to “combine the best orthodontic tradition with the most innovative technology in the sector.”

As things stand, most of the time, consumers can usually only access cosmetic teeth alignment treatments or orthodontic medical treatments in conventional clinics. The new wave of clinics employs 3D scans and panoramic X-rays to check nerve and bone health.

Impress’s model is to offer these high-quality medical treatments directly to consumers, by developing its own chain of orthodontic clinics, which also put an emphasis on design and a ‘modern’ patient experience, it says.

As Diliara Lupenko says: “We didn’t copy what other companies in the space were doing and approached the market from a different angle from the get-go. We doubled down on the doctor-led digital model which brought us way better conversion rates and treatment quality even though on paper it looked complex in the beginning. It’s still very complex but we were able to crack it and scale exponentially.”

Impress now has 75 clinics in Spain, Italy, the UK, France, and Portugal which optimize costs and automate key parts of the value chain.

It now says it’s approaching €50m in annual run-rate and is projected to grow to €150m of revenue in 12 months. 

Andreas Nemeth, managing partner of UNIQA Ventures GmbH commented: “Impress’s customer-centric focus, as well as its demonstrated ability to blitzscale, attracted us to the business. Vladimir and his team leverage technology to create a seamless customer journey for invisible orthodontics and optimized their cost structure in a unique way using software.”


Source: Tech Crunch

The energy ecosystem should move to make the ‘energy internet’ a reality

As vice president of Innovation at National Grid Partners, I’m responsible for developing initiatives that not only benefit National Grid’s current business but also have the potential to become stand-alone businesses. So I obviously have strong views about the future of the energy industry.

But I don’t have a crystal ball; no one does. To be a good steward of our innovation portfolio, my job isn’t to guess what the right “basket” is for our “eggs.” It’s to optimally allocate our finite eggs across multiple baskets with the greatest collective upside.

Put another way, global and regional trends make it clear that the Next Big Thing isn’t any single thing at all. Instead, the future is about open innovation and integration of elements across the entire energy supply chain. Only with such an open energy ecosystem can we adapt to the highly volatile — some might even say unpredictable — market conditions we face in the energy industry.

Just as the digital internet rewards innovation wherever it serves the market — whether you build a better app or design a cooler smartphone — so too will the energy internet offer greater opportunities across the energy supply chain.

I like to think of this open, innovation-enabling approach as the “energy internet,” and I believe it represents the most important opportunity in the energy sector today.

The internet analogy

Here’s why I find the concept of the energy internet helpful. Before the digital internet (a term I’m using here to encompass all the hardware, software and standards that comprise it), we had multiple silos of technology such as mainframes, PCs, databases, desktop applications and private networks.

As the digital internet evolved, however, the walls between these silos disappeared. You can now utilize any platform on the back end of your digital services, including mainframes, commodity server hardware and virtual machines in the cloud.

You can transport digital payloads across networks that connect to any customer, supplier or partner on the planet with whatever combination of speed, security, capacity and cost you deem most appropriate. That payload can be data, sound or video, and your endpoint can be a desktop browser, smartphone, IoT sensor, security camera or retail kiosk.

This mix-and-match internet created an open digital supply chain that has driven an epochal boom in online innovation. Entrepreneurs and inventors can focus on specific value propositions anywhere across that supply chain rather than having to continually reinvent the supply chain itself.

The energy sector must move in the same direction. We need to be able to treat our various generation modalities like server platforms. We need our transmission grids to be as accessible as our data networks, and we need to be able to deliver energy to any consumption endpoint just as flexibly. We need to encourage innovation at those endpoints, too — just as the tech sector did.

Just as the digital internet rewards innovation wherever it serves the market — whether you build a better app or design a cooler smartphone — so too will the energy internet offer greater opportunities across the energy supply chain.

The 5D future

So what is the energy internet? As a foundation, let’s start with a model that takes the existing industry talk of digitalization, decentralization and decarbonization a few steps further:

Digitalization: Innovation depends on information about demand, supply, efficiency, trends and events. That data must be accurate, complete, timely and sharable. Digitalization efforts such as IoE, open energy, and what many refer to as the “smart grid” are instrumental because they ensure innovators have the insights they need to continuously improve the physics, logistics and economics of energy delivery.

Decentralization: The internet changed the world in part because it took the power of computing out of a few centralized data centers and distributed it wherever it made sense. The energy internet will do likewise. Digitalization supports decentralization by letting assets be integrated into an open energy supply chain. But decentralization is much more than just the integration of existing assets — it’s the proliferation of new assets wherever they’re needed.

Decarbonization: Decarbonization is, of course, the whole point of the exercise. We must move to greener supply chains built on decentralized infrastructure that leverage energy supply everywhere to meet energy demand anywhere. The market is demanding it and regulators are requiring it. The energy internet is therefore more than just an investment opportunity — it’s an existential imperative.

Democratization: Much of the innovation associated with the internet arose from the fact that, in addition to decentralizing technology physically, it also democratized technology demographically. Democratization is about putting power (literally, in this case) into the hands of the people. Vastly increasing the number of minds and hands tackling the energy industry’s challenges will also accelerate innovation and enhance our ability to respond to market dynamics.

Diversity: As I asserted above, no one has a crystal ball. So anyone investing in innovation at scale should diversify — not just to mitigate risk and optimize returns, but as an enablement strategy. After all, if we truly believe the energy internet (or Grid 2.0, if you prefer that term) will require that all the elements of the energy supply chain work together, we must diversify our innovation initiatives across those elements to promote interoperability and integration.

That’s how the digital internet was built. Standards bodies played an important role, but those standards and their implementations were driven by industry players like Microsoft and Cisco — as well as top VCs — who ensured the ecosystem’s success by driving integration across the supply chain.

We must take the same approach with the energy internet. Those with the power and influence to do so must help ensure we aggressively advance integration across the energy supply chain as a whole, even as we improve the individual elements. To this end, National Grid last year kicked off a new industry group called the NextGrid Alliance, which includes senior executives from more than 60 utilities across the world.

Finally, we believe it’s essential to diversify thinking within the energy ecosystem as well. National Grid has sounded alarms about the serious underrepresentation of women in the energy industry and of female undergraduates in STEM programs. On the flip side, research by Deloitte has found diverse teams are 20% more innovative. More than 60% of my own team at NGP are women, and that breadth of perspective has helped National Grid capture powerful insights into companywide innovation efforts.

More winning, less predicting

The concept of the energy internet isn’t some abstract future ideal. We’re already seeing specific examples of how it will transform the market:

Green transnationalism: The energy internet is on its way to becoming as global as the digital internet. The U.K., for instance, is now receiving wind-generated power from Norway and Denmark. This ability to leverage decentralized energy supply across borders will have significant benefits for national economies and create new opportunities for energy arbitrage.

EV charging models: Pumping electricity isn’t like pumping gas, nor should it be. With the right combination of innovation in smart metering and fast-charging end-point design, the energy internet will create new opportunities at office buildings, residential complexes and other places where cars plus convenience can equal cash.

Disaster mitigation: Recent events in Texas have highlighted the negative consequences of not having an energy internet. Responsible utilities and government agencies must embrace digitization and interoperability to more effectively troubleshoot infrastructure and better safeguard communities.

These are just a few of the myriad ways in which an open, any-to-any energy internet will promote innovation, stimulate competition and generate big wins. No one can predict exactly what those big wins will be, but there will surely be many, and they will accrue to the benefit of all.

That’s why even without a crystal ball, we should all commit ourselves to digitalization, decentralization, decarbonization, democratization and diversity. In so doing, we’ll build the energy internet together, and enable a fair, affordable and clean energy future.


Source: Tech Crunch

SaaS companies can grow to $20M+ ARR by selling exclusively to developers

With more than 200,000 customers, a market cap of nearly $56 billion, and the recent acquisition of Segment for $3.2 billion, Twilio is a SaaS behemoth.

It’s hard to imagine companies like Twilio as anything but a giant. But everybody starts out small, and you can usually trace success back to key decisions made in the early days.

First, you need to have a product that developers can actually sign up for. This means ditching demos for real-time free trials or freemium tools.

For Twilio, a big differentiator was being one of the first technology-focused SaaS organizations that focused on empowering and building for the end user (which in their case is developers) with a self-service function. Another differentiator was, the executive team designed the organization to create tight feedback loops between sales and product with national roadshows, during which CEO Jeff Lawson frequently met with users.

Moreover, Twilio’s “secret sauce” per their S-1 is a developer-focused model and a strong belief in the future of software. They encourage developers to explore and innovate with Twilio’s flexible offering, which led to an incredible 155% net-dollar expansion rate at the time of the IPO.

Most importantly, Twilio put the product in the hands of teams before the sale happened, standing by to answer hard questions about how Twilio would fit into their infrastructure. This was pretty rare at the time — sales engineering resources aren’t cheap — and it was a strong differentiating factor. So much so that when the company went public, they were growing at 106% annually.

Twilio sells to developers at large enterprises by solving a problem that developers come up against regularly: Getting in touch with customers.

But as more successful public software companies emerge, it’s clear that Twilio’s secret sauce can and will be replicated.

Why traditional marketing doesn’t work on developers

Before I started looking at successful developer-focused businesses, I understood the developer-focused playbook to look a little like this:
  1. Don’t hire marketing (or sales, either). If you do, hire someone super experienced from an enterprise sales background. And then fire them within three to six months.
  2. Just hire someone who’s passionate about the product to “manage the community.” What is community management? Lots of swag. Cool meetups. Publish 1–2 articles as a stab at content (bonus points if they’re listicles). Oh, wait. How can we show the ROI here? Make the community manager do that until she quits. Repeat.


Source: Tech Crunch

Samsung withdraws from in-person MWC

It’s beginning to feel a bit like 2020, as yet another major manufacturer has announced that it won’t be attending MWC’s upcoming in person event in Barcelona. Roughly a month and a half out, Samsung is joining a growing list of companies that already includes Google, IBM, Nokia, Sony, Oracle and Ericsson.

“The health and safety of our employees, partners and customers is our number one priority, so we have made the decision to withdraw from exhibiting in-person at this year’s Mobile World Congress,” the company said in a statement provided to TechCrunch. “We look forward to participating virtually and continuing to work with GSMA and industry partners to advance new mobile experiences.”

In the lead up to last year’s event, there was something of a domino effect, as companies ducked out, one by one, ultimately leading up to the event’s cancelation. Obviously things are fairly different more than a year later. The virus is certainly less of an unknown, but its effects are still have a massive impact on much of the world. Even in those places where vaccination rollout has been swift, there are still plenty of question marks when it comes to attending a global event in massive, tightly-packed spaces. MWC had already been pushed back several months from its standard February-March timeframe, but organizers have so far been confident about the inevitability of an in-person event.

MWC’s governing body — the GSMA — recently told TechCrunch, “We appreciate that it will not be possible for everyone to attend MWC Barcelona 2021, but we are pleased that exhibitors including Verizon, Orange and Kasperksy are  excited to join us in Barcelona. To ensure everyone can enjoy the unique MWC experience, we have developed an industry-leading virtual event platform. The in-person and virtual options are provided so that all friends of MWC Barcelona can attend and participate in a way that works for them. ”

We’ve reached out for an additional comment following Samsung’s statement. The GSMA has been positioning MWC as something of a hybrid event — similar to the upcoming Computex in Taipei. It’s difficult to say at this point what the in-person aspect is going to look like when so many high profile companies have opted out. Either way, it seems safe to assume that — even as things return to relative normal — the virtual aspect won’t be going away any time soon.


Source: Tech Crunch

Sequoia Games looks to capitalize on NBA Top Shot fever with an AR tabletop game

It’s the golden age of collectibles and legacy institutions are looking to move beyond trading cards, embracing new tech that brings the fandom together online. Sequoia Games, a new game studio launching out of stealth, is aiming for a hit with its tabletop AR game that’s looking to find an audience in a post-Top Shot world.

With a game that seems to be trading cards meets Catan meets NFTs meets augmented reality, Flex NBA is aiming to capture some of the magic that Dapper Labs did with NBA Top Shot, albeit with a title reliant on physical collectibles and a tabletop game.

Collectibles are incredibly hot right now and while there’s been a lot of attention on digital-only collectibles, Sequoia Games’ hybrid approach is probably one that will likely find some new audience segments. The game is centered around these hexagonal discs that function like trading cards but can be tracked inside its mobile app with 3D animations of the players superimposed on top of them. With mechanics similar to other popular trading card games, users can augment those tiles with power-up tiles.

Users get a handful of tiles that vary depending on the tier of their Kickstarter pledge, but going forward, the startup is planning to sell the tiles in randomized packs as well.

Image via Sequoia Games

Users register these tiles inside their app where the ownership of individual tiles is tracked across the network using something that sounds an awful lot like a blockchain — though that’s a word the team was very careful to avoid using. What’s interesting is that once the tiles are registered users can play the game in-person or online. The company is working on first-party marketplace for the tiles, though buyers will have to actually purchase and ship the physical tiles even if they are only playing on mobile.

Like Top Shot, Sequoia Games boasts an official partnership with the NBA and national players’ association. Unlike Dapper Labs, they’re not currently sitting on hundreds of millions of dollars of venture money. The startup’s founder says they’ve raised a modest seed round and are in the process of closing a more sizable Series A.

Also unlike Top Shot, which can — and has been able to — rapidly adjust supply of new moments to meet demand, Sequoia Games is stuck in the physical world and is thus a little more supply-confined — one of the reasons they’ve chosen to do a Kickstarter to gauge interest from potential users early-on.

Prices for the tiers of Kickstarter tiers vary pretty wildly, with a $35 basic pack that includes the most common tiles and a $699 “Supreme Flex Domination Pack” that boast rarer items like MVP-level player tiles. The startup plans to start shipping out packs in July.


Source: Tech Crunch

Jumia’s Q1 earnings report continues to show falling losses, slow growth

African e-commerce giant Jumia today shared its earnings for the first quarter of 2021 that ended in March. While its customer count grew, a drop in the company’s revenues spoke to the fact that it is still reeling from the effects of the COVID-19 pandemic.

Most areas in Africa where Jumia operates have lifted their lockdown restrictions, but some countries like Morocco and Kenya still have curfews. Jumia said while these measures didn’t lead to meaningful changes in consumer behavior, its supply and logistics chain — especially for its food delivery business JumiaFood — was disrupted.

Jumia, which raised more than $570 million over the past six months to strengthen its balance sheet, posted first-quarter revenues of €27.4 million. This is a 6% drop from the €29.3 million that it reported in Q1 2020. Its operating loss for Q1 2021 came to €33.7 million, while its more forgiving adjusted EBITDA loss stood at €27.0 million. The two numbers fell by 23% and 24%, respectively, on a year-over-year basis as the company continues its slow march toward profitability.

Jumia has never turned a profit, but its co-CEOs Jeremy Hodara and Sacha Poignonnec have made it clear in the past that the company wants that to change. It was also a point of reference in their investor comments today.

“Our first-quarter results reflect solid progress towards profitability. The drivers remain consistent: selective and disciplined usage growth, gradual monetization, and continued cost discipline. The first quarter of 2021 was the sixth consecutive quarter of positive gross profit after fulfillment expense, which reached €6.2 million, more than doubling year-over-year, while Adjusted EBITDA loss contracted by 24% year-over-year, reaching €27.0 million,” they said in a statement.

In addition to falling losses, Jumia had other positive metrics to share. The giant e-tailer saw its active customer base grow 7% year-over-year to 6.9 million. And orders also increased by 3% to 6.6 million, a reversal of the declining trend observed over the preceding two quarters. However, the total worth of goods sold via Jumia this quarter (GMV) was just €165.0 million, a 13% decrease from the €189.6 million it recorded in Q1 2020.

The company’s gross profit also reached €20.4 million in 2020, representing a year-over-year gain of 11% from €18.4 million in Q1 2020.

Jumia cited two reasons for this drop. One was currency devaluation of Nigeria’s naira, Egypt’s pound and Kenya’s shilling against the euro, the currency in which it reports. According to the company, the trio dropped 15%, 9% and 19%, respectively, against the euro in Q1 2021. And second, the company’s best-performing product category (phones and electronics) did poorly. In Q1 2020, those items accounted for 45% of its GMV volume, which fell to 37% this quarter.

JumiaPay, the payments arm of the company, continued to post modest growth. This time last year the product processed 2.3 million transactions worth €35.5 million. In Q1 2021, JumiaPay transactions rose 6.7%, to 2.4 million transactions on a year-on-year basis. The recent quarter’s total payment volume also grew 21% to €42.9 million.

Per the report, Jumia has broadened the capabilities of its payment product. It now offers SMEs on the continent access to short-term credit by leveraging business and transactional data of its sellers to pre-score credit on an anonymized basis. The company said it disbursed 380 loans in Q1 2021, up 90% from Q1 2020. These loans were given to 291 sellers across its platform, representing a 62% increase from the number of sellers that accessed last year’s loans.

Jumia reported €485.6 million of unrestricted cash at the end of the first quarter of 2021. This includes gross proceeds of about €205 million it secured from the offering completed on March 30, 2021, and €88 million cash booked in April 2021.

Before today’s earnings call, Jumia was trading at $21.60 per share. Since the market opened this morning and at the time of this writing, the company’s share price has increased by around 3.2% to just over $24.21. It seems investors remain optimistic about the company’s growth, especially its payments arm and its plans to achieve profitability, despite continued operating and adjusted EBITDA losses.


Source: Tech Crunch

ServiceNow leaps into applications performance monitoring with Lightstep acquisition

This morning ServiceNow announced that it was acquiring Lightstep, an applications performance monitoring startup that has raised over $70 million, according to Crunchbase data. The companies did not share the acquisition price.

ServiceNow wants to take advantage of Lightstep’s capabilities to enhance its IT operations offerings. With Lightstep, the company should be able to provide customers with a way to monitor the performance of applications with the goal of detecting problems before the grow into major issues that take down a website or application.

“With Lightstep, ServiceNow will transform how software solutions are delivered to customers. This will ultimately make it easier for customers to innovate quickly. Now they’ll be able to build and operate their software faster than ever before and take the new era of work head on with confidence,” Pablo Stern, SVP & GM for IT Workflow Products at ServiceNow said in a statement.

Ben Sigelman, founder and CEO at Lightstep sees the larger organization being a good landing spot for his company. “We’ve always believed that the value of observability should extend across the entire enterprise, providing greater clarity and confidence to every team involved in these modern, digital businesses. By joining ServiceNow, together we will realize that vision for our customers and help transform the world of work in the process […], Sigelman said in a statement.

Lightstep is part of the application performance monitoring market with companies like DataDog, New Relic and AppDynamics, which Cisco acquired in 2017 the week before it was scheduled to IPO for $3.7 billion. It seems to be an area that is catching the interest of larger enterprise vendors, who are picking off smaller startups in the space.

Last November, IBM bought Instana, an APM startup and then bought Turbonomic for $2 billion at the end of last month as a complementary technology. Being able to monitor apps and keep them up and running is crucial, not only from a business continuity perspective, but also from a brand loyalty one. Even if the app isn’t completely down, but is running slowly or generally malfunctioning in some way, it’s likely to annoy users and could ultimately cause users to jump to a competitor. This type of software gives customers the ability to observe and detect problems before they have an impact on large numbers of users.

Lightstep, which is based in San Jose California, was founded in 2015. It raised $70 million from investors like Altimeter Capital, Sequoia, Redpoint and Harrison Metal. Customers include GitHub, Spotify and Twilio. The deal is expected to close this quarter.


Source: Tech Crunch

Dear Sophie: How does the International Entrepreneur Parole program work?

Here’s another edition of “Dear Sophie,” the advice column that answers immigration-related questions about working at technology companies.

“Your questions are vital to the spread of knowledge that allows people all over the world to rise above borders and pursue their dreams,” says Sophie Alcorn, a Silicon Valley immigration attorney. “Whether you’re in people ops, a founder or seeking a job in Silicon Valley, I would love to answer your questions in my next column.”

Extra Crunch members receive access to weekly “Dear Sophie” columns; use promo code ALCORN to purchase a one- or two-year subscription for 50% off.


Dear Sophie,

I’m the founder of an early-stage, two-year-old fintech startup. We really want to move to San Francisco to be near our lead investor.

I heard International Entrepreneur Parole is back. What is it, and how can I apply?

— Joyous in Johannesburg

Dear Joyous,

Today for the first time, international startup founders can sigh a breath of relief because there is new hope for immigration! This hope comes in the form of a little-known pathway to live and work legally in the United States. This pathway is now possible because, effective today, the U.S. Department of Homeland Security (DHS) withdrew the proposed rule to remove the International Entrepreneur Parole Program. This development is FANTASTIC for startup founders everywhere!

DHS believes that “qualified entrepreneurs who would substantially benefit the United States by growing new businesses and creating jobs for U.S. workers” should be able to benefit from “all viable” immigration options. The National Venture Capital Association is “thrilled” at the news, and so am I!

A composite image of immigration law attorney Sophie Alcorn in front of a background with a TechCrunch logo.

Image Credits: Joanna Buniak / Sophie Alcorn (opens in a new window)

International Entrepreneur Parole (IEP) allows founders to request a 30-month immigration status, with the possibility of a 30-month extension as well. Spouses of those with IEP can qualify for work permits. There’s no limit to the variety of fields in which startups can qualify — we’ve had interest from founders in everything from autonomous drone delivery to AI for law enforcement; anticancer drug discovery to satellites.

To qualify, you need to show that:

  • Your startup is less than five years old.


    Source: Tech Crunch

3 golden rules for health tech entrepreneurs

If the last 10 years practicing family medicine have taught me anything, it’s that there is a desperate need for innovation in healthcare. I don’t just mean in terms of medical treatments or protocols, but really in every aspect. As a physician, I’ve worked with my fair share of “the latest and greatest” innovations both in my outpatient practice and at hospitals.

As I shifted into my current position, I’ve come across some products that were distinguished winners, eventually going on to become not just highly successful but the new gold standard in the industry. Others, unfortunately, never even got off the ground. Often, in the back of my mind, I felt like I could always tell which ones had the staying power to transform healthcare the way it needed to be transformed.

When it comes to ensuring the success of your product, service or innovation, following these three golden rules will put you on the right track.

When it comes to ensuring the success of your product, service or innovation, following these three golden rules will put you on the right track. It’s no guarantee, but without getting these three things right, you’ve got no shot.

Design for outcomes first

Stephen Covey coined the phrase: “Begin with the end in mind.” It’s the second of his 7 Habits. But he could have also been writing about habits for health tech innovators. It’s not enough to develop a “new tool” to use in a health setting. Maybe it has a purpose, but does it meaningfully address a need, or solve a problem, in a way that measurably improves outcomes? In other words: Does it have value?

When the COVID-19 pandemic hit, pharmaceutical and research firms set out upon a global mission to develop safe and effective vaccines, to bring the virus under control and return life around the world to something approaching “normal” … and quickly. In less than a year, Pfizer and Moderna crossed the finish line first, bringing novel two-jab mRNA vaccines to market with extraordinary speed and with an outstanding efficacy rate.

Vaccine makers started with an outcome in mind and, in countries with plentiful vaccine access, are delivering on those outcomes. But not all outcomes need be so lofty to be effective. Maybe your innovation aims to:

  • Improve patient compliance with at-home treatment plans.
  • Reduce the burden of documentation on physicians and scribes.
  • Increase access to quality care among underserved, impoverished or marginalized communities.

For example, Alertive Healthcare, one of our portfolio companies, wanted to meaningfully improve round-the-clock care for when patients couldn’t get in to see their physicians and developed a platform for clinical-grade remote patient monitoring. Patients download an easy-to-use app that sends intelligent alerts to providers, reducing documentation and decreasing time to treatment. Patients enrolled in the app reduce their risk of heart attack and stroke by 50%. That’s compelling value and an example of designing for outcomes.

When designing for outcomes, it’s also important to know precisely how you’ll measure success. When you can point toward quantifiable metrics, you’re not only giving yourself goals in your product design and development, you’re also establishing the proof points that sell your product into the market. Make them as meaningful and measurable as possible, as soon as possible.


Source: Tech Crunch

NTSB: Autopilot could not have been engaged in fatal Tesla crash

Tesla’s advanced driver assistance system known as Autopilot could not have been engaged on the stretch of road where a Model S crashed last month in Texas, killing the two occupants, according to a preliminary report released Monday by the National Transportation Safety Board.

The results help clear up some of the mysteries around the crash, which has received widespread attention after police reported that there was no one in the driver’s seat, leading to speculation that Autopilot was functioning at the time.

Only adaptive cruise control, one of the functions in Autopilot, could be engaged in that section of the road, according to the NTSB. Autosteer, another feature that keeps the vehicle in the lane, was not available on that part of the road, the report says. The preliminary report supports comments made during Tesla’s vice president of vehicle engineering Lars Moravy, who said during an earnings call that adaptive cruise control was engaged and accelerated to 30 miles per hour before the car crashed.

NTSB also confirmed there were only two occupants in the vehicle. When the two men were found, one was in the passenger seat and the other was in the back seat, which led to speculation about whether Autopilot was engaged and even conspiracy theories that there was a third occupant.

“Footage from the owner’s home security camera shows the owner entering the car’s driver’s seat and the passenger entering the front passenger seat,” the report reads. “The car leaves and travels about 550 feet before departing the road on a curve, driving over the curb, and hitting a drainage culvert, a raised manhole, and a tree.”

What is still unknown is whether the driver moved to another seat before or after the crash.

The NTSB said it will continue to collect data to analyze the crash dynamics, postmortem toxicology test results, seat belt use, occupant egress and electric vehicle fires. All aspects of the crash remain under investigation, the NTSB said.

The NTSB’s preliminary report also indicated that the crash of the Tesla Model S, which caught fire after hitting a tree, destroyed an onboard storage device and damaged the restraint control module — two components that could have provided important information about the cause of the incident. The car’s restraint control module, which can record data associated with vehicle speed, belt status, acceleration, and airbag deployment, was recovered but sustained fire damage, the agency said. The NTSB has taken the restraint control module to its recorder laboratory for evaluation.

The NTSB is investigating the crash with support from Tesla and the National Highway Traffic Safety Administration. Harris County Texas Precinct 4 Constable’s Office is conducting a separate, parallel investigation.


Source: Tech Crunch