Month: September 2021

A battle between Box and its majority shareholder Starboard Value over control of the board ended today when the company’s slate of directors easily defeated Starboard’s. It culminated months of maneuvering on both sides as they battled for control of the company.

Box, in a somewhat generic statement, expressed gratitude for the results:

Box appreciates the support and perspectives we have received from our stockholders throughout this process. The Board and management team will remain focused on continuing to transform Box and executing Box’s strategy to grow profitably and deliver significant value to all Box stockholders.

Starboard on the other hand, as you might expect, was unhappy with the outcome and didn’t hide that in a letter to shareholders released earlier today.

“We are certainly disappointed by the results of this election, which were heavily skewed by the voting rights tied to the preferred equity financing and the use of stockholder capital to aggressively repurchase shares ahead of the record date from stockholders likely to support change. At this juncture, the future of Box is in the Board’s hands, and there is a significant amount of work left to be done. Many commitments have been made, and we hope that Box will finally be able to follow through on its promises to drive improved results, accountability, governance, and compensation practices,” managing director Peter A. Feld wrote in the letter.

This all began when Starboard Value invested in Box, taking a 7.5% stake, which would eventually grow to 8.8% in the company. With that stake, it became the largest shareholder, but it remained relatively quiet until March of this year. That is when public rumblings began that Starboard was unhappy with the direction of the company, a conflict that could have ultimately resulted in the ouster of founder and CEO Aaron Levie or the sale of Box.

The situation took an interesting turn when Box announced it was taking a $500 million investment from KKR, a move that Starboard took great exception to and made clear in a letter published at the beginning of May that it wanted significant changes to take place. As we wrote at the time:

While they couched the letter in mostly polite language, it’s quite clear Starboard is exasperated with Box. “While we appreciate the dialogue we have had with Box’s management team and Board of Directors (the “Board”) over the past two years, we have grown increasingly frustrated with continued poor results, questionable capital allocation decisions, and subpar shareholder returns,” Starboard wrote in its letter.

Less than a week later Starboard made a move for board seats and the battle was on for control. Box’s position was strengthened by two decent earnings reports prior to the vote; the company took the unusual move of delivering the results early in order to give the voters that information prior to the vote.

The company also made the unusual move of filing a document with the SEC that pushed back against Starboard’s slate of candidates. In the end, Box won the battle. Alan Pelz-Sharpe, founder and principal analyst at Deep Analysis, who has been watching the content management space where Box operates for years, sees this as a victory for Levie and Box.

“It was not a surprise to me that Box won the day. In my opinion, Starboard misread and underestimated the loyalty that Aaron Levie generates. The fact is that to most Box employees and investors, the company is a success story, and they also know that the customer base is pretty engaged and that there is plenty of room for future growth,” he said.

“For Box this vote of confidence will mean that they can (if they want) make some acquisitions and invest more in R&D moving forward, without constantly having an aggressive investor looking over their shoulder,” Pelz-Sharpe added.

It’s hard to know what happens next, but Starboard still maintains its shares for now, and it still has some clout in those numbers. Throughout its ownership tenure, Box has performed better, as the recent earnings results have shown, and the firm says that this remains the ultimate goal.

“As we have repeatedly stated, our only goal has been to help Box perform better and adopt best-in-class practices across operating performance, financial results, governance and compensation in order to create long-term value for the benefit of all stockholders. We will continue to monitor progress at Box, and we hope to see the company embrace the changes catalyzed by our involvement and create long-term value,” Starboard’s Feld wrote.

Source: Tech Crunch

Houseparty, the social video chat app acquired by Fortnite maker Epic Games for a reported $35 million back in 2019, is shutting down. The company says Houseparty will be discontinued in October when the app will stop functioning for its existing users; it will be pulled from the app stores today, however. Related to this move, Epic Games’ “Fortnite Mode” feature, which leveraged Houseparty to bring video chat to Fortnite gamers, will also be discontinued.

Founded in 2015, Houseparty offered a way for users to participate in group video chats with friends and even play games, like Uno, trivia, Heads Up and others. Last year, Epic Games integrated Houseparty with Fortnite, initially to allow gamers to see live feeds from friends while gaming, then later adding support to livestream gameplay directly into Houseparty. At the time, these integrations appeared to be the end goal that explained why Epic Games had bought the social startup in the first place.

Now, just over two years after the acquisition was announced, and less than half a year since support for livestreaming was added to the app, Houseparty is shutting down.

The company didn’t offer any solid insight into what, at first glance, feels like an admission of failure to capitalize on its acquisition. But the reality is that Epic Games may have something larger in store beyond just video chat. That said, all Epic Games would say today is that the Houseparty team could no longer give the app the attention it required — a statement that indicates an executive decision to shift the team’s focus to other matters.

While none of the Houseparty team members are being let go as a result of this move, we’re told, they will be joining other teams where they will work on new ways to allow for “social interactions” across the Epic Games family of products. The company’s announcement hinted that those social features would be designed and built at the “metaverse scale.”

The “metaverse” is an increasingly used buzzword that references a shared virtual environment, like those provided by large-scale online gaming platforms such as Fortnite, Roblox and others. Facebook, too, claims the metaverse is the next big gambit for social networking, with CEO Mark Zuckerberg having described it as an “embodied internet that you’re inside of rather than just looking at.”

To some extent, Fortnite has begun to embrace the metaverse by offering non-gaming experiences like online concerts you attend as your avatar, and other live events. Ahead of its shutdown, Houseparty also toyed with live events that users would co-watch and participate in alongside their friends.

An Epic Games spokesperson tells TechCrunch the Houseparty team has worked on (and continues to work on) a number of other projects that focus on social. But some of the “multiple, larger projects” Epic Games has in the works remain undisclosed, we’re told.

In terms of social products, Houseparty’s technology now underpins all of Fortnite voice chat and the features they built are widely available for free to developers through Epic Games Services. They also worked on building out new social experiences, which have ranged from the social RSVP functions for Fortnite’s global events, like the recent Ariana Grande concert, to the upcoming “Operation: Sky Fire” event for collaborating quests and other game mechanics. More social functionality and new experiences are also being built into Fortnite’s user-generated content platform, Create Mode.

While it may seem odd to close an app that only last year experienced a boost in usage due to the pandemic, it appears the COVID bump didn’t have staying power.

At the height of lockdowns, Houseparty had reported it had gained 50 million new sign-ups in a month’s time as users looked to video apps to connect with family and friends while the world was shut down. But as the pandemic wore on, other video chat experiences gained more ground. Zoom, which had established itself as an essential tool for remote work, became a tool for hanging out with friends after-hours, as well. Facebook also started to eat Houseparty’s lunch with its debut of drop-in video chat “Rooms” last year, which offered a similar group video experience. And bored users shifted to audio-based social networking on apps like Clubhouse or Twitter Spaces.

Image Credits: Apptopia

According to data from Apptopia, Houseparty has been continually declining since the pandemic bump. To date, its app has seen a total of 111 million downloads across iOS and Android, with the majority (63 million) on iOS. The U.S. was Houseparty’s largest market, accounting for 43.4% of downloads, followed by the U.K. (9.8%), then Germany (5.6%).

Epic Games, meanwhile, said the app served “tens of millions” of users worldwide. It insists the closure wasn’t decided lightly, nor was the decision to shutter “Fortnite Mode” made due to lack of adoption.

Houseparty will alert users to the shutdown via in-app notifications ahead of its final closure in October. At that point, Fortnite Mode will also no longer be available.

Source: Tech Crunch

Earlier today, as part of a private event, this editor was afforded the opportunity to talk with some of the biggest names in the world of private equity, including Carlyle co-founder David Rubenstein; Bain Capital co-chair Steve Pagliuca; Jean Salata, the CEO and founding partner of Baring Private Equity Asia; and Sheila Patel, the vice chairman of B Capital Group AGM and formerly the chair of Goldman Sachs Asset Management.

We covered a lot of ground, from how interested Carlyle and the other firms are in blockchain technologies (the feedback here was a little mixed), to how focused they are on sustainable and socially responsible investing. On this front, Rubenstein claimed that “private equity people are very focused on it,” and predicted that when a financial metric emerges to better assess companies on this front “within the next five years,” it will become a routine factor in evaluating companies.

Patel — who previously served on Goldman’s inclusion and diversity committee — agreed, noting upward of one-third of investors right now find it impossible to measure so-called ESG criteria (though she expects this to change quickly).

Naturally, too, we discussed the current market, including how the investors differentiate their firms’ offerings when everyone these days has a money cannon — and how long they expect to be operating at hyperspeed. In feedback that might surprise some readers and will seem obvious to others, the PE execs suggested that this go-go market could easily continue into 2023, if not beyond.

Only attendees of the event will have access to the full interview, but some notes from this last part of our discussion follow:

Steve Pagliuca:

[P]art of the reason we’re doing so well has been massive government intervention, which I think was warranted. As that starts to wane, we may see an effect from that. The unemployment rate right now is just over 5.2%, which is, to me, astounding in the middle of a pandemic, and it looks like there are lots of jobs out there still unfilled. Part of that is because the [government] payments came out, and less workers were looking for work, so we might see unemployment continue to go down as those payments stop, and the impact of that is going to be a key issue.

David Rubenstein:

They say this is the best of times and the worst of times. It’s the best of times for investors, because if you’re in the tech world, if you’re in the investing world and you’re investing in India, China and the United States, you’ve made a lot of money and you’re beginning to think you’re a genius because you made so much money, and you just don’t realize that it’s the worst of times for people that don’t have internet access, [or who] work with their hands and not with their minds as much, [or who] aren’t educated [or] have childcare [needs]. Really, in the United States and probably other parts of the world, we are further and further creating [an] economic divide unfortunately and greater income inequality and a lack of social mobility, and that’s a real problem.

For those for whom it’s been the best of times, eventually something will end. At some point, the Federal Reserve will increase interest rates —  probably not until 2023, but maybe before — and at some point, people begin to say, “I’m taking more of my chips off the table. I’m not going to invest as much at these valuations.” I just got off a call this morning [regarding] a small deal in Asia where people want to pay things like 25 times projected revenues.

Jean Salata:

You cannot separate the context of where we are with interest rates from where valuations are. At some point, interest rates are going to go up, but at the moment, what we have is a Fed that has bought something like $4 trillion worth of bonds over the last 18 months. I think right now, $120 billion a month is going into the system, which is depressing rates. [Meanwhile] people need to find a home for their investments to generate some kind of return, [meaning] pension funds, endowments, individual investors.

If you look at valuations today, they’re probably in the 99th percentile or near the peak as far as multiples go. But if you look at them relative to the rates and earnings yield, less the say the 10-year [Treasury] rate, I think that’s probably only in the 20th or the 30th percentile —  it’s something like that. And as I look back to 1999 and 2000, which I lived through and barely survived, the difference today is that although valuations are similar in terms of the frothiness, in terms of multiples, [that] interest rates back then were about 5% or 6%, and today, they’re 1%. That is a big difference.

There are also structural things going on, and it comes back to this point about income inequality, which is a big issue everywhere in the world, including in China, by the way, and is self-perpetuating. People with financial assets are benefiting from what’s going on with [the Federal Reserve’s bond purchases]. Valuations are rising, and then the people who have all that money save more, so savings rates are going up, and as you save more because you don’t need to spend that much money, [that cycle] depresses rates even further. [So] I believe that even when the Fed starts to taper off and starts reducing [how much it’s spending on bonds], you’ll see rates staying lower than they have been in the past, which could support higher valuations levels for quite some time.

Steve Pagliuca:

If you look at the ballooning national debt, if you applied a 5.5% interest rate to that, the interest that the government would be paying would be close to half the budget. So I just don’t see the politicians saying, “We’re going to [raise interest] rates really high.” Instead, they’re going to keep them down as long as they can, because the taxes will go up enormously if rates go back to historic [levels]. They can handle the spending because rates are so low, so you’re going to [continue to] see low interest rate trends, which props up these valuations.

Source: Tech Crunch

Farmland as an asset class has proven itself to be a stable investment decade after decade. Farmland’s negative correlation with the Dow Jones Industrial Average sits at an eye-popping -43% for a three-year hold period, making it an excellent hedge against market volatility.

The asset has also been a steady appreciator since 1987, when institutional investors began incorporating farmland into their portfolios. Equally, investments into sustainably managed farmland have the potential to transform agriculture from one of the largest sources of greenhouse gas emissions to one of the largest carbon sinks.

However, while farmland is among the oldest investment classes around, the average investor hasn’t had access to farmland the way that billionaires and institutional investors have.

Revolutions in fintech and a host of startups are changing this.

Why farmland?

COVID-19 affected the world in ways we couldn’t have predicted, and the markets were no exception. The S&P 500 plummeted in mid-March and shed 34% of its pre-COVID peak value. But unlike past crises, the index rebounded just a month later.

This doesn’t mean that financial markets have fully recovered, however. We’ve seen plenty of volatility since, both in the form of rallies and losses. This has caused many investors to move some of their portfolio out of equities.

This is where farmland entered the discussion.

Image Credits: FarmTogether (opens in a new window)

A historically stable asset class

Wild stock market fluctuations existed well before COVID-19. The latest era of volatility began in 2018 and continued even as the economy grew prior to the pandemic. Given the unpredictability of the equities market, investors need to counterbalance what’s in store for stocks and funds.

Source: Tech Crunch

The U.S. produces more new startups and unicorns each year than any other country in the world, but 90% of startups fail, with cash flow often being a major challenge.

Entrepreneurs trying to raise funding for their new businesses are faced with a maze of options, with most taking the common route of equity rounds. There’s clearly a lot of venture money to be raised — and most tech entrepreneurs happily take it in exchange for equity. This works for some, but too often founders find themselves diluting their equity to unrecoverable portions rather than considering other financing options that allow them to hold on to their company — options like debt capital.

Despite the VC flurries of 2020 creating an ecosystem of seemingly endless equity, it’s important for entrepreneurs and founders to understand that there is no one-size-fits-all model for raising capital. Debt capital, which refers to capital raised by taking out a loan, is an alternative route that entrepreneurs should consider.

Understanding the real cost of venture debt and when it makes more sense than the traditional equity route relies on an understanding of what you and your company hope to achieve.

Understanding your goals

We mainly see two kinds of startups today: Those that want to try something new, and the ones that focus on making things faster, cheaper or simpler. Facebook, Twitter and Instagram are good examples of the first kind — social media didn’t exist before the internet. Discount airlines, cell phones (not smartphones) and integrated circuits are good examples of the “faster, cheaper, simpler” variety, because they simply displaced familiar incumbents.

Many entrepreneurs are eager to be the next “try something new” success story, and I applaud them for feeling that way. Carving out your own market is a fast-track to entrepreneurial stardom if you’re successful. But unless your main goal is to be famous, it’s often impractical and distracting.

People tend to think that category creation is less risky than incumbent disruption. However, as long as you’re truly faster, cheaper and simpler, patience and strategy can propel you to where you want to be.

Just as there are different market approaches, there are a number of funding strategies that work best for your goals. Landing investments from leading VC firms has benefits and is a good avenue to opt for if you’re a young startup carving out a market and in need of validation and experience. These firms bring trusted advisers that are laser-focused on growth and have the resources and experience to navigate the murky waters of category creation.

Source: Tech Crunch

Coinbase CEO Brian Armstrong has reacted strongly to the company’s current relationship with the U.S. Securities and Exchange Commission. According to him, the SEC is threatening to sue the cryptocurrency exchange if it launches its yield-generating product called Coinbase Lend.

With this new product, Coinbase wants to compete with popular decentralized finance (DeFi) products, such as Compound and Aave. The company wants to operate a lending pool focused on USD Coin (USDC), a stablecoin that is pegged to USD.

If the company manages to launch Coinbase Lend, users will be able to contribute to the lending pool by sending crypto assets to Coinbase Lend. Eventually, the company plans to lend out those crypto assets. Coinbase users get high interest rates in exchange to contributing to the lending pool. Coinbase promises 4% APY on its preview page.

According to Brian Armstrong, the company reached out to the SEC before releasing it. “They responded by telling us this lend feature is a security,” he said on Twitter.

“They refuse to tell us why they think it’s a security, and instead subpoena a bunch of records from us (we comply), demand testimony from our employees (we comply), and then tell us they will be suing us if we proceed to launch, with zero explanation as to why,” he added.

Coinbase’s Chief Legal Officer Paul Grewal also wrote about the events on the company’s blog. It appears that the company decided to move forward and pre-announce the new feature despite the SEC saying that Coinbase’s Lend program is a security.

“The SEC told us they consider Lend to involve a security, but wouldn’t say why or how they’d reached that conclusion. Rather than get discouraged, we chose to continue taking things slowly. In June, we announced our Lend program publicly and opened a waitlist but did not set a public launch date,” Grewal wrote.

Here’s a pro tip for entrepreneurs reading this post: If the SEC tells you that you can’t launch something, don’t put up a waitlist with the words “coming soon.”

To no one’s surprise, Coinbase says that the SEC decided to open a formal investigation after that. One employee also had to spend a day with the SEC to answer questions.

“They asked for documents and written responses, and we willingly provided them. They also asked for us to provide a corporate witness to give sworn testimony about the program. As a result, one of our employees spent a full day in August providing complete and transparent testimony about Lend,” Grewal wrote.

As a result, Coinbase is now mad and has chosen to launch a PR campaign against the SEC. Brian Armstrong’s main argument is that other companies have been offering lending pools already, so there’s no reason why some companies can offer such a product and not Coinbase.

“Meanwhile, plenty of other crypto companies continue to offer a lend feature, but Coinbase is somehow not allowed to,” he tweeted.

This is a risky strategy as Coinbase could end up alienating the crypto ecosystem at large. There could be increased scrutiny on DeFi and industrywide enforcement of stricter rules, as Sar Haribhakti pointed out.

“Ostensibly the SEC’s goal is to protect investors and create fair markets. So who are they protecting here and where is the harm? People seem pretty happy to be earning yield on these various products, across lots of other crypto companies,” Brian Armstrong said.

If you read the fine print, Coinbase doesn’t protect investors with its Lend program. Here’s what it says at the bottom of the Coinbase Lend page: “Lend is not a high-yield USD savings account, and Coinbase is not a bank. Your loaned crypto is not protected by FDIC or SIPC insurance.”

That’s not very reassuring for investors. At some point, Coinbase and the SEC will have to sit at the same table to discuss crypto lending products because a tweetstorm won’t solve the issue.

Source: Tech Crunch

Twitter is a useful place for following breaking news and keeping up with what the people you’re already interested in are doing, but its relative dearth of discovery features and a lack of organized community spaces make it pretty hard to connect with anyone you aren’t actively seeking out.

The company is thinking about changing that. Twitter is on a tear with new features lately and its latest experiment, called Communities, is designed to make it easier to connect around shared interests. Users will be able to join these new social hubs and tweet directly to other people with shared interests rather than their regular group of followers. Those tweets will still be public, but replies will be limited to other community members.

Communities will be user generated, though Twitter says that will be “limited,” for now, so most people will have to wait a few months before starting their own groups. The earliest Communities will center around popular and generally benign topics on Twitter including “dogs, weather, sneakers, skincare, and astrology.” Twitter’s example images also include cryptocurrency, plants and Black women photographers.

The test begins Wednesday and will show up in a dedicated spot at the bottom of the iOS app or in the side menu on Twitter.com. Twitter says that Android users will be able to read Community tweets too, though “more functionality” is on the way soon — presumably a dedicated app tab and the ability to join and participate in the new groups.

Communities will be created and maintained by designated moderators, who will have the ability to invite other users to the group via DM and remove content posted within the group. Initially invites will be the only way into a Community, but it sounds like Twitter has some grand plans for discovery features that make it easier for people to find places they might want to hang out.

“Some conversations aren’t for everyone, just the people who want to talk about the thing you want to talk about,” Twitter Staff Product Manager David Regan wrote in a blog post announcing the feature. ” … We want to continue to support public conversation and help people find Communities that match their interests, while also creating a more intimate space for conversation.”

With any user-driven community space on social media — particularly one where algorithmic discovery factors in — moderation is the big concern. Twitter says that anyone will be able to read, report and quote content posted in a Community, so you don’t have to be a member of a community to flag harmful content like you would in a private Facebook group. Twitter says that it is working on “new reporting flows, and bespoke enforcement actions” to proactively identify problem Communities.

The introduction of Communities pairs well with Twitter’s recent efforts to court creator communities. The company rolled out Super Follows, its paid subscription tool, earlier this month and also recently invited some users to sell tickets for audio rooms with Ticketed Spaces. It’s also testing one-time payments with a feature called Tip Jar that’s currently only available for a subset of accounts.

Communities are a pretty big departure for Twitter, which is obviously in the throes of reimagining the platform as a more dynamic place for community building. By carving out substantial space for subcommunities on Twitter, the company seems to be inching in the direction of a platform like Discord or Reddit, where everything revolves around self-moderating interest-based communities. Those platforms grapple with their own moderation headaches, but specific, interest-driven communities invite users to go deep in a way that makes interactions on Twitter look shallow by comparison.

The introduction of Communities is an interesting direction for a prominent social network that’s remained largely unchanged for more than a decade at this point. If the test sticks, Communities could build connective tissue between users and make the social network generally a more dynamic place to hang out — but that’s only possible if Twitter can strike the right balance between encouraging its newly imagined subcommunities to grow and keeping them safe.

Source: Tech Crunch

The travel industry was one of the hardest hit by the pandemic, and startup Headout was no exception. A marketplace that let tourists make same-day bookings for tours, events and activities, the app expanded around the world after launching in 2015. Then COVID-19 hit.

But business is growing again thanks to rebounds in domestic travel and Headout claims it has grown 800% since January 2021. The company announced today it has raised $12 million led by Glade Brook Capital, which has also invested in marketplaces like Airbnb, Meituan, Uber and Instacart. The round included participation from returning investors Version One Ventures, Nexus Venture Partners, FJ Labs, 500 Startups, Haystack and Ludlow Ventures, and new investors Espresso Capital and Practical VC. 

Headout says it reached profitable EBITDA (earnings before interest, taxes, depreciation and amortization) in July. The new funding will be used to expand into 300 cities, product development and its product, business, marketing and operations teams. Headout plans to hire more than 150 employees around the world and is also looking for opportunities to acqui-hire travel and entertainment startups. 

This represents a massive turnaround from the beginning of the pandemic. In an email, co-founder and chief executive officer Varun Khona told TechCrunch, “the pandemic was devastating as you’d imagine. Our business went from doing $250 million+ to negligible scale in a matter of weeks.” 

But as travel gradually resumes, Headout identified “two massive tailwinds.” The first is an unprecedented demand for domestic travel. The second are travel experience providers who are digitizing for the first time. The company began focusing on domestic tourism in the last quarter of 2020. It’s seeing the highest demand in places with relatively high vaccination rates, like the United States, the United Kingdom, the European Union and the United Arab Emirates. 

“To win this space, we prioritized onboarding new experiences that are more diverse, local and niche to attract domestic travelers. We standardized these mom-and-pop experience providers, upgraded their services and brought them online,” said Khona. “In conjunction, we worked hard on making Headout available in local languages — not just with machine translation but by actually ensuring we create content that is compelling and inspiring.” For example, 85% of bookings in Spain are sold in Spanish. 

When asked how Headout differentiates from other on-demand booking marketplaces, Khona said in 2018 it evolved from a traditional listings oriented marketplace, like Booking.com, to a “more managed marketplace” by standardizing, upgrading and branding experiences to ensure consistent quality. This increased conversion rates, which in turn “helped us provide more sales to our partners and hence command a higher take rate,” leading to profitable unit economics. 

Source: Tech Crunch

Ford Motor has hired Doug Field, the engineering executive who was leading Apple’s special projects team, as the automaker seeks to gain an edge in software and other advanced technology.

Field, who previously was senior vice president of engineering at Tesla, was named Tuesday as Ford’s chief advanced technology and embedded systems officer. Field was most recently vp of Apple Special Projects, a team that was also working on its so-called Titan car project.

In this new position, Field will report directly to Ford President and CEO Jim Farley and oversee the company’s embedded software and hardware organization, which today consists of vehicle controls, enterprise connectivity, features, integration and validation, architecture and platform, driver assistance technology and digital engineering tools. This means Field will be responsible for the design, development and implementation of the entire tech stack used in Ford and Lincoln branded vehicles, including infotainment, navigation, driver-assist technology, connected services and vehicle cybersecurity.

The hire could be a boon for Ford, which wants to show customers and investors that it can offer cars, trucks and SUVs with a level of embedded technology that competes with the likes of Tesla and other newer entrants. Field’s experience at Tesla, specifically with the Model 3, could also prove critical for Ford as it develops and rolls out new electric vehicles.

Ford said that Field will work closely with Hau Thai-Tang, Ford’s chief product platform and operations officer, to create the next generation of Ford’s connected products and experiences. Thai-Tang will continue to oversee product development, purchasing, design, research and advanced engineering, EPLM / D-Ford, advanced manufacturing and Ford Ion Park.

The job marks a return for Field who began his career at Ford as a development engineer from 1987 to 1993.

“I’ve always felt a deep connection to Ford. Ford products have been in my life as long as I can remember — F-150s on my dad’s farm, a ’65 Continental picking us up at my wedding and my thrill when I discovered the brilliant elegance in the design of the Model T,” Field said in a statement. “I’m grateful for the opportunity to help the team build the next generation of iconic Ford vehicles and prepare Ford for the next hundred years.”

Source: Tech Crunch