The 7 most eyebrow-raising details in the Elon Musk fraud complaint

The securities fraud complaint filed by the U.S. Securities and Exchange Commission against Tesla CEO Elon Musk contains an eye-opening view into the events leading up to the “funding secured” tweet heard round the internet.

And luckily, TechCrunch has read through the document and highlighted the most compelling details, including new insights from the SEC’s investigation.

But first, the nuts and bolts: The SEC filed a complaint Thursday in federal district court alleging that Musk lied when he tweeted on August 7 that he had “funding secured” for a private takeover of the company at $420 per share. Federal securities regulators reportedly served Tesla with a subpoena just a week after the tweet. Investigations can take years before any action is taken, if at all.

In this case, the investigation, which regulators say is continuing, progressed to a complaint within six weeks.

The SEC alleges that Musk violated anti-fraud provisions of the federal securities laws. The commission has asked the court to fine Musk and bar the billionaire entrepreneur from serving as an officer or director of a public company. That’s a big deal, and one Musk will certainly fight.

In a statement sent to TechCrunch, Musk described fraud charges an “unjustified action” that has left him “deeply saddened and disappointed.”

Here are some of the key takeaways and nuggets pulled from the complaint, which includes details of the SEC’s investigation:

The fund’s interest in Tesla

Musk met with representatives of a sovereign investment fund (Saudi Arabia’s sovereign wealth fund) three or four times beginning in January 2017. There was never a formal agreement, but the fund did express a “verbal desire” to make a big investment in Tesla and establish a production facility in the Middle East, according to the complaint. 

After months without contact, Musk met with the fund’s lead representative on July 31. This is when he learns the fund has acquired almost 5 percent of Tesla’s common stock.

According to the complaint, the representative expresses interest in taking Tesla private and asks about establishing a production facility in the Middle East. Musk said he was open to the idea, but did not make a commitment.

The representative did tell Musk that as long as the terms were “reasonable,” the fund would be fine with them. However, the pair never discussed specific deal terms during the meeting or talked about what would or would not be “reasonable.” Nothing was exchanged in writing, and there was no discussion of confidentiality, according to the complaint.

Musk did not communicate with representatives of the fund again about a going-private transaction until August 10, three days after his August 7 statements, the complaint states.

The Saudi sovereign wealth fund agreed in September to invest $1 billion into electric vehicle startup Lucid Motors.

The tweet was not some whim

Some have speculated that Musk’s August 7 tweet was just a silly impulse, particularly because the proposed shared price was a reference to marijuana. But regulators show in the complaint that Musk was talking to the board about an offer to take Tesla private as early as August 2 when he sent to Tesla’s board of directors, chief financial officer and general counsel an email with the subject, “Offer to Take Tesla Private at $420.”

The email laid out his reasons for wanting to take Tesla private, including that being public “[s]ubjects Tesla to constant defamatory attacks by the short-selling community, resulting in great harm to our valuable brand,” according to the complaint.

The $420 share price

According to the complaint, Musk calculated the $420 price per share based on a 20 percent premium over that day’s closing share price because he thought 20 percent was a “standard premium” in going-private transactions.

This calculation resulted in a price of $419. Musk stated that he rounded the price up to $420 because he had recently learned about the number’s significance in marijuana culture and thought his girlfriend “would find it funny, which admittedly is not a great reason to pick a price,” according to the complaint.

A 50-50 chance

Musk’s August 7 tweet indicated that funding had been secured. The complaint lays out a much different account.

Musk thought that there was “a lot of uncertainty” regarding a potential going-private transaction at the time of his August 2 email to Tesla’s board, “but it was worth investigating,” according to the complaint.

He believed at the time that the likelihood of consummation of a transaction was about 50 percent, the complaint says.

Permission granted, request ignored

Musk had a call with the board on August 3, the day after he sent the email. He told the board he wanted to contact existing shareholders to assess their interest in participating in a going-private transaction, the complaint said.

The board authorized him to contact certain investors and report back on those conversations.

Musk never spoke to any shareholders. He had a conversation with a private equity fund representative about the process, according to the complaint. But he didn’t contact any additional potential strategic investors to assess their interest.

He also did not provide the board with a specific proposal, contact existing shareholders to determine if they would remain invested in Tesla as a private company, retain any advisers or determine whether retail investors could remain invested in Tesla as a private company.

Four days after the call he sent the tweet.

An unprecedented transaction structure

During his conversation with a private equity fund partner, who had previous experience with such transactions, Musk said the number of Tesla shareholders needed to be below 300, according to the complaint.

But here’s the problem. Tesla had more than 800 institutional shareholders and many more individual shareholders at the time.

The private equity fund partner said the transaction structure that Musk was contemplating was “unprecedented” in his experience, according to the complaint.

Is it legit?

Musk’s August 7 tweet triggered a maelstrom of calls, emails and texts from the board, executive staff, analysts and press. Confusion was the theme early on.

In one example, Tesla’s head of investor relations, Martin Viecha, sent a text to Musk’s chief of staff (Sam Teller) about 12 minutes after the initial tweet asking “Was this text legit?”

Teller and Viecha would receive more communications from press and shareholders. One reporter emailed Musk asking “Are you just messing around?” The reporter wrote, “Reaching out to see what’s going on with your tweets about taking the company private? Is this just a 420 joke gone awry?”


Source: Tech Crunch

Mozilla pushes PayPal to make Venmo transactions private by default

Earlier this year, the FTC settled with PayPal over the company’s handling of privacy disclosures in its peer-to-peer payments app Venmo, but Mozilla doesn’t think the changes Venmo made as a result went far enough. This week, Mozilla says it delivered a petition signed by 25,000 Americans asking Venmo to set transactions shared in its app to private by default, instead of public.

As Mozilla explains, “millions of Venmo users’ spending habits are available for anyone to see. That’s because Venmo transactions are currently public by default — unless users manually update their settings, anyone, anywhere can see whom they’re sending money to, and why.”

Many Venmo users likely feel that it’s not very dangerous to share through Venmo’s feed – a key feature of its popular payments app – that they paid back a friend for part of the dinner, drinks or some concert tickets, for example.

But a Berlin-based researcher, Hang Do Thi Duc, recently studied the risks associated with this sort of over-sharing.

Do Thi Duc analyzed more than 200 million public Venmo transactions made in 2017 by accessing the data through a public API. This allowed her to see the names, dates, and transactions of Venmo users. She found that a lot could actually be gleaned from this data, including users’ drug habits in some cases, as well as their relationships, junk food habits, location, daily routines, personal finances, rent payments, and more.

In other words, while the individual transaction itself may seem harmless, in aggregate these transactions can be very revealing about the person in question.

Mozilla says it, along with Ipsos, also polled 1,009 Americans how they felt about Venmo’s “public by default” nature. 77% said they didn’t think that should be the case, and 92% said they don’t support Venmo’s justifications for making them public. (It thinks sharing is fun, basically.)

Venmo didn’t respond to Mozilla’s petition directly, but tells TechCrunch via a spokesperson that its takes its users’ trust seriously.

“Venmo was designed for sharing experiences with your friends in today’s social world, and the newsfeed has always been a big part of this,” the spokesperson said. “The safety and privacy of Venmo users and their information is always a top priority. Our users trust us with their money and personal information, and we take this responsibility and applicable privacy laws very seriously,” they added.

The company also pointed out it takes several steps to ensure some level of user protection, including not making sensitive transactions public, never publishing dollar amounts, and allowing users to control the publicity of the item, even after the fact.

As part of the FTC settlement, Venmo also had to make other changes, as well.

The company now has to explain to new and existing users how to limit the visibility of transactions through the use of privacy settings.

We recently saw this in the updated Venmo app, in fact.

Users are walked through a tutorial that spells out how you can change settings to make transactions private by default, or any time you choose.

Mozilla’s petition comes at a time when PayPal has been weighing whether or not it should change the default in Venmo from public to private, according to a report from Bloomberg last month.

Thanks to large-scale scandals like Cambridge Analytica and others involving user data being overexposed, timed alongside the rollout of new privacy regulations like Europe’s GDPR, many companies are reviewing their data protection policies.

Venmo’s casual over-sharing now feels like a holdover from an earlier, more naive time on the web, and it wouldn’t be surprising if it decided to later adjust the app’s settings to match where consumer sentiment is headed today.


Source: Tech Crunch

IRS can do more to protect against tax fraudsters, watchdog says

A government watchdog has said that the Internal Revenue Service could do more to prevent tax fraud if it invested more money in ensuring that the identities of taxpayers are properly verified.

From the IRS’s own data, fraudsters scammed the agency out of at least $1.6 billion in tax refunds during the 2016 tax season that belonged to taxpayers. That’s a drop in the ocean to the $383 billion paid out in legitimate tax returns. But the new report by the Government Accountability Office said that the IRS still has a way to go to prevent further fraudulent activity.

“While IRS regularly assesses risks to and monitors its online authentication applications, it has not established equally rigorous internal controls for its telephone, in-person, and correspondence channels, including mechanisms to collect reliable, useful data to monitor authentication outcomes,” said the report. “As a result, IRS may not identify current or emerging threats to the tax system.”

In other words, the IRS can’t always guarantee that it’s you calling up about your tax affairs or logging in to the website.

That’s a problem because around tax season, scammers obtain tax returns or filings — through leaks or breaches — and use that information to impersonate taxpayers. By filing fake tax returns before the legitimate taxpayer does, the scammer can collect the fraudulently obtained return.

These breaches aren’t helping matters, said IRS chief information officer Gina Garza at a House committee hearing on Thursday. Indeed, the IRS had to clean up after its own data breach last year, in which 100,000 taxpayers had their tax information stolen — just two years after a separate IRS breach affected 300,000 taxpayers.

Although the government watchdog said that the IRS has made some steps to improve its taxpayer verification efforts, the agency “does not have clear plans and timelines” to implement guidance provided by the National Institute of Standards and Technology that would properly authenticate taxpayers.

One of the ideas was to notify taxpayers when a tax return had been filed in their name, which would help get ahead of scammers trying to cash in on fraudulent returns. But the watchdog said that the IRS hasn’t found the funding to roll out notifications.

Some of the measures could still take between six months and three years to complete, the report said, leaving millions of taxpayers to defend themselves against the ongoing threat of tax fraud.

The IRS accepted all of GAO’s 11 recommendations. IRS spokesperson Cecilia Barreda declined to comment further.


Source: Tech Crunch

May Mobility puts autonomous shuttles on the streets of Columbus, Ohio

This December a set of autonomous vehicles will start roaming the streets of Columbus, Ohio, in an effort to turn this bustling Midwestern community into the first smart city. The project, which is part of the Smart Columbus and DriveOhio initiatives, is the first step in launching a fully autonomous shuttle route in the city.

“We’re proud to have the first self-driving shuttle in Ohio being tested on the streets of Columbus,” said Mayor Andrew J. Ginther. “This pilot will shape future uses of this emerging technology in Columbus and the nation. Residents win when we add more mobility options to our transportation ecosystem – making it easier to get to work, school or local attractions.”

Michigan-based May Mobility provided the shuttles and the team is training the autonomous vehicles to navigate Columbus streets. May Mobility already launched their vehicles in Detroit and this is the second full implementation of the tech.

The six-seater electric shuttles will follow a 3 mile route through downtown Columbus and the vehicles will start picking up passengers on December 1. Rides are free. May Mobility has already performed over 10,000 successful trips in Detroit. In Columbus the shuttles will drive the Scioto Mile loop, a scenic route through the city and by the Ohio River. A large digital display will show system information and there will be a single operator to oversee the trip and take control in case of emergency.

Founder Edwin Olson is a robotics professor at the University of Michigan and his team won the original DARPA challenge in 2007.

“Cities are seeking cost-effective transportation services that will improve congestion in urban cores, and self-driving shuttles can offer a huge relief,” he said. “As we work toward a future where people can drive less and live more, we’re thrilled to be working with partners from Columbus to provide a new transportation experience that will make traveling through Columbus safe, reliable and personal.”

Columbus won the $40 million Smart City Challenge in June 2016 to test and implement smart city tech.


Source: Tech Crunch

Compound launches easy way to short cryptocurrencies

Think Ethereum and other crypto coins are overvalued? Now you can make money when their prices fall via Compound, which is launching its money market protocol for shorting cryptocurrencies today. The Coinbase and Andreessen Horowitz-funded startup today opens its simple web interface allowing users to borrow and short Ethereum, 0x’s ZRX, Brave’s BAT, and Augur’s REP token, or lend them through Compound to earn interest.

Compound’s protocol isn’t just useful for crypto haters, or HODLers who want to generate interest instead of just having their coins gathering dust in a wallet.  “If/when Compound scales, this will lead to some really interesting improvements in market structure, namely, fairer prices” Compound CEO Robert Leshner tells me.

The startup spent the summer completing a security audit by Trail Of Bits and adding 26 hedge fund partners who will trade with Compound, offering liquidity to independent investors looking to be matched with borrowers or lenders. Next, the startup wants to offer a stablecoin on its protocol, bring in big financial institutions to add even more liquidity, and partner with a wallet provider to make signup faster.

Compound users visit its site through a Web3 browser such as MetaMask or Coinbase Wallet and enter their Ethereum price. They can then view the interest rates for borrowing and shorting or lending and earning interest for each of the supported tokens. Compound’s secret sauce is that those interest rates are set algorithmically based on demand, though eventually it wants a community governance body to oversee this process. “It ranges from 5 percent to 45 percent APR depending on how scarce liquidity is . . . in general, we expect supply to outnumber borrowing about 5-1, and borrowing rates to be about 10 percent”.

To make sure no one thinks they’re getting scammed, Compound is also releasing a transparency dashboard users can view to check up on all the assets moving through the protocol and see what Compound is earning. It charges 10 percent of what borrowers pay in interest, with the rest going to the lender. That margin is what attracted the $8.2 seed round for Compound that also included Polychain Capital and Bain Capital Ventures.

It could also make crypto exchanges like Coinbase or Robinhood less attractive to users because leaving their coins there comes with the opportunity cost of not lending them for profit. Meanwhile, shorts could pop the volatile crypto bubble and push prices to more sensible and stable levels. That’s market health is a critical precursor to big banks and traditional investors diving into crypto.

[Disclosure: The author owns small positions in Bitcoin and Ethereum, but has no financial motive for writing this article, did not make trades in the week prior to this article, and doesn not plan to make trades in the 72 hours following publication.]


Source: Tech Crunch

Google launches new travel-planning tools

Slowly but surely, Google is expanding its portfolio of travel offerings that now range from hotel- and flight-booking services to trip planning tools. Today, it’s launching yet another set of new travel features that focus on travel planning and hotel bookings.

Maybe the most interesting new tool, especially if you are planning to travel over the holidays, is a new landing page that shows you when to best book your flights ahead of Thanksgiving, the December holidays and New Year’s based on 2017’s price changes. The tool is a bit limited in the number of city pairs it supports, but if you plan to fly on one of the 25 supported routes, then it could definitely save you a few dollars (assuming this year’s price trends are comparable to last year’s).

The same page will also show you hotel deals, though that’s more of a lead-generation tool for Google Maps’ hotel search feature, which many people probably don’t yet know about.

Once you have decided on a destination, Google’s new hotel location score can then help you find the neighborhood that’s best for you. The score summarizes information like nearby bars, landmarks and access to public transportation based on data from Google Maps. It’ll also tell you how to get to and from the airport, which is a smart addition.

Come October, Google will also launch Your Trips, a new feature that’ll help you organize your travel plans. Your Trips is not a new feature, but when this update goes live, it’ll collect all of your flight price tracking, hotel research and everything else you may have saved about a potential trip in one place. It’s a bit like Inbox’s (RIP) trip bundles, but for trips that you are still planning.

And finally, if you perform a regular search for a popular travel destination in Google Search, the result page will automatically highlight these trip-planning features, including day plans and articles about the destination. Once you start booking a trip, these results will also include information about your bookings and additional information based on this data.


Source: Tech Crunch

At Oculus Connect keynote, original co-founders absent onstage

As Facebook execs took to the stage during the opening keynote for the company’s VR-focused Oculus Connect 5 conference, one thing was clearly missing, the founding team that had built the virtual reality startup Facebook bought for $2 billion in 2014.

None of the five original OculusVR co-founders took to the stage at the company’s big keynote, while Facebook executives including CEO Mark Zuckerberg, long-time VP of Ads Andrew Bosworth — now VP of VR/AR — and Hugo Barra, Facebook’s VP of VR, delivered the bulk of major announcements.

VP of VR/AR Andrew Bosworth

The absence of OculusVR co-founders onstage at Facebook’s biggest VR event of the year comes as a flurry of news circulates surrounding the former leaders of high-profile Facebook acquisitions. Earlier this week, Instagram’s co-founders Kevin Systrom and Mike Krieger announced they were unexpectedly leaving the company. Today, we heard more WhatsApp founder Brian Acton who left Facebook earlier this year and walked away from $850 million after growing dissatisfied with the direction of the company he originally built.

From 2014

Oculus has had a more turbulent time at Facebook than other acquisitions, the company was at the center of a $3 billion lawsuit last year with ZeniMax Media over the founding of the company and the theft of intellectual property. Ultimately, Facebook was made to pay up $250 million.

Founder Palmer Luckey also proved to be quite the headache for Facebook’s public communications after his donation to an anti-Clinton group during the 2016 election led a firestorm of negative press. Luckey left Facebook last year. While the company’s other co-founders held onto leadership roles following the acquisition, a big shakeup at the end of 2016 downgraded the roles of then-CEO Brendan Iribe and then-VP of Product Nate Mitchell, with Xiaomi’s Barra coming onboard later to lead Oculus as Facebook’s VP of VR reporting directly to Zuckerberg.

The OculusVR co-founders have been taking more of a backseat role in the past couple of years at events as well. While Iribe and Luckey held a major presence during the keynotes at early conferences, last year, only Mitchell took to the stage. This year there were plenty of callbacks to Connect keynotes of the past with early employees like Chief Scientist Michael Antonov speaking about the future of the VR platform, but ultimately none of the startup’s original leadership were present onstage during the nearly 2-hour presentation.

As Facebook continues to shift its high-profile acquisitions away from autonomy and further under its core leadership umbrella, the future of founding leaders driving the public vision of the companies they originally built seems even more uncertain.

more Oculus Connect 5 coverage


Source: Tech Crunch

FCC cracks the whip on 5G deployment against protests of local governments

The FCC is pushing for speedy deployment of 5G networks nationwide with an order adopted today that streamlines what it perceives as a patchwork of obstacles, needless costs, and contradictory regulations at the state level. But local governments say the federal agency is taking things too far.

5G networks will consist of thousands of wireless installations, smaller and more numerous than cell towers. This means that wireless companies can’t use existing facilities, for all of it at least, and will have to apply for access to lots of new buildings, utility poles, and so on. It’s a lot of red tape, which of course impedes deployment.

To address this, the agency this morning voted 3 to 1 along party lines to adopt the order (PDF) entitled “Accelerating Wireline Broadband Deployment by Removing Barriers to Infrastructure Investment.” What it essentially does is exert FCC authority over state wireless regulators and subject them to a set of new rules superseding their own.

First the order aims to literally speed up deployment by standardizing new, shorter “shot clocks” for local governments to respond to applications. They’ll have 90 days for new locations and 60 days for existing ones — consistent with many existing municipal timeframes but now to be enforced as a wider standard. This could be good, as the longer time limits were designed for consideration of larger, more expensive equipment.

On the other hand, some cities argue, it’s just not enough time — especially considering the increased volume they’ll be expected to process.

Cathy Murillo, Mayor of Santa Barbara, writes in a submitted comment:

The proposed ‘shot clocks’ would unfairly and unreasonably reduce the time needed for proper application review in regard to safety, aesthetics, and other considerations. By cutting short the necessary review period, the proposals effectively shift oversight authority from the community and our elected officials to for-profit corporations for wireless equipment installations that can have significant health, safety, and aesthetic impacts when those companies have little, if any, interest to respect these concerns.

Next, and even less popular, is the FCC’s take on fees for applications and right-of-way paperwork. These fees currently vary widely, because as you might guess it is far more complicated and expensive — often by an order of magnitude or more — to approve and process an application for (not to mention install and maintain) an antenna on 5th Avenue in Manhattan than it is in outer Queens. These are, to a certain extent anyway, natural cost differences.

The order limits these fees to “a reasonable approximation of their costs for processing,” which the FCC estimated at about $500 for one application for up to five installations or facilities, $100 for additional facilities, and $270 per facility per year all inclusive.

For some places, to be sure, that may be perfectly reasonable. But as Catherine Pugh, Mayor of Baltimore, put it in a letter to the FCC protesting the proposed rules, it sure isn’t for her city.

An annual fee of $270 per attachment, as established in the above document, is unconscionable when the facility may yeild profits, in some cases, many times that much in a given month. The public has invested and installed these assets [i.e. utility poles and other public infrastructure], not the industry. The industry does not own these assets; the public does. Under these circumstances, it is entirely reasonable that the public should be able to charge what it believes to be a fair price.

There’s no doubt that excessive fees can curtail deployment and it would be praiseworthy of the FCC to tackle that. But the governments they are hemming in don’t seem to appreciate being told what is reasonable and what isn’t.

“It comes down to this: three unelected officials on this dais are telling state and local leaders all across the country what they can and cannot do in their own backyards,” said FCC Commissioner Jessica Rosenworcel in a statement presented at the vote. “This is extraordinary federal overreach.”

New York City’s commissioner of information technology told Bloomberg that his office is “shocked” by the order, calling it “an unnecessary and unauthorized gift to the telecommunications industry and its lobbyists.”

The new rules may undermine deployment deals that already exist or are under development. After all, if you were a wireless company, would you still commit to paying $2,000 per facility when the feds just gave you a coupon for 80 percent off? And if you were a city looking at a budget shortfall of millions because of this, wouldn’t you look for a way around it?

Chairman Ajit Pai argued in a statement that “When you raise the cost of deploying wireless infrastructure, it is those who live in areas where the investment case is the most marginal—rural areas or lower-income urban areas—who are most at risk of losing out.”

But the basic market economics of this don’t seem to work out. Big cities cost more and are more profitable; rural areas cost less and are less profitable. Under the new rules, big cities and rural areas will cost the same, but the former will be even more profitable. Where would you focus your investments?

The FCC also unwisely attempts to take on the aesthetic considerations of installations. Cities have their own requirements for wireless infrastructure, such as how it’s painted, where it can be located, what size it can be when in this or that location. But the FCC seems (as it does so often these days) to want to accommodate the needs of wireless providers rather than the public.

Wireless companies complain that the rules are overly restrictive or subjective, and differ too greatly from one place to another. Municipalities contend that the restrictions are justified and, at any rate, their prerogative to design and enforce.

“Given these differing perspectives and the significant impact of aesthetic requirements on the ability to deploy infrastructure and provide service, we provide guidance on whether and in what circumstances aesthetic requirements violate the [Communications] Act,” the FCC’s order reads. In other words, wireless industry gripes about having to paint their antennas or not hang giant microwave arrays in parks are being federally codified.

“We conclude that aesthetics requirements are not preempted if they are (1) reasonable, (2) no more burdensome than those applied to other types of infrastructure deployments, and (3) published in advance,” the order continues. Does that sound kind of vague to you? Whether an city’s aesthetic requirement is “reasonable” is hardly the jurisdiction of a communications regulator.

For instance, Hudson, Ohio city manager Jane Howington writes in a comment on the order that the city has 40-foot limits on pole heights, to which the industry has already agreed, but which would be increased to 50 under the revisions proposed in the rule. Why should a federal authority be involved in something so clearly under local jurisdiction and expertise?

This isn’t just an annoyance. As with the net neutrality ruling, legal threats from states can present serious delays and costs.

“Every major state and municipal organization has expressed concern about how Washington is seeking to assert national control over local infrastructure choices and stripping local elected officials and the citizens they represent of a voice in the process,” said Rosenworcel. “I do not believe the law permits Washington to run roughshod over state and local authority like this and I worry the litigation that follows will only slow our 5G future.”

She also points out that the predicted cost savings of $2 billion — by telecoms, not the public — may be theorized to spur further wireless deployment, but there is no requirement for companies to use it for that, and in fact no company has said it will.

In other words, there’s every reason to believe that this order will sow discord among state and federal regulators, letting wireless companies save money and sticking cities with the bill. There’s certainly a need to harmonize regulations and incentivize wireless investment (especially outside city centers), but this doesn’t appear to be the way to go about it.


Source: Tech Crunch

Star Wars: Vader Immortal is a virtual reality game coming in 2019

Few properties seem better suited to tap VR than Star Wars, if only because… you know, lightsabers.

And Lucasfilm knows it. They’ve just announced Star Wars: Vader Immortal — a three part, at-home experience that’ll launch on Oculus’ just announced standalone Quest headset.

Alas, there’s not much to go on besides the name, a quick teaser trailer, and that it’s launching sometime in 2019. Lucasfilm does note that it’ll be a “yet untold story” that’ll take place across three episodes, with the story writing lead by Dark Knight writer David S. Goyer.

This isn’t the first time the Lucasfilm/ILM teams have dabbled with VR. They released a short one-off experience called Trials of Tatooine for the HTC Vive two years ago, and they worked with The Void to build massive, full-building VR game called Secrets of the Empire that launched at Disneyland last year. But Trials was short and experimental, and Secrets requires you to be in a very specific place in the real world. This one sounds like it’ll be a bit more substantial, and intended for a wider audience.

(* tangent: for what it’s worth, Secrets of the Empire is one of the more mind-blowing VR experiences I’ve ever had. I left feeling that it was a bit pricey for the amount of time it lasted, but I’m still thinking about how damned cool it was nearly a year later.)

More on this as we hear about it.


Source: Tech Crunch

Farmer’s Fridge wants to make eating healthy food as easy as getting money from an ATM

Fast, healthy food is one of those concepts that just seems too good to be true. But Farmer’s Fridge, a Chicago-based startup that recently closed a $30 million Series C round led by former Google CEO Eric Schmidt’s Innovation Endeavors, aims to make that a reality.

Farmer’s Fridge retrofits vending machines to serve up healthy foods — salads, sandwiches, granola, etc. — for people on the go, for anywhere from $5 to about $8. In order to ensure restaurant-quality food, Farmer’s Fridge has a chef on board who receives feedback from customers to constantly tweak the menu and the food. There’s also a large workforce in place to restock the food, which is prepared daily in Farmer’s Fridge’s kitchen, every morning. I tried the food while I was in Chicago, and I must admit that it was good. And this is coming from someone who generally dislikes salad.

While the amount of waste is low (about 5 percent left over) — thanks to its allocation algorithm that determines how much of each type of food to stock in each vending machine location — Farmer’s Fridge has a system in place to deliver leftover food to the Greater Chicago Food Depository, a food bank that works in partnership with 700 agencies, including soup kitchens, shelters and pantries.

“The hypothesis for the business is that it’s been done for ATMs, it’s been done for movies, and those things have nothing to do with each other. So the only connection would be that consumers generally want things that are faster and cheaper and more convenient, as long as they don’t have to sacrifice any quality from the experience,” Farmer’s Fridge founder and CEO Luke Saunders told me at the startup’s headquarters in Chicago.

Farmer’s Fridge founder and CEO Luke Saunders at the startup’s Chicago-based HQ

“So, renting a movie from a kiosk — there’s no difference,” he added. “It’s the same movie when you get home. With food, though, it was interesting because there’s a lot of businesses where the experience is supposedly the most important part, so ‘if you have really good service at a restaurant, could technology actually replace that experience’ was the core question of the business. Or is that an important sustained advantage for a restaurant versus our business model?”

So far, it’s been working. Since launching in 2013, Farmer’s Fridge has deployed 200 vending machines throughout Chicago and Milwaukee. Farmer’s Fridge vending machines can be found in airports, hospitals and in traditional retailers, like pharmacies, convenience stores and even the Amazon Go store in Chicago. Each location gets stocked at least five days a week, while the airport gets stocked seven days a week. Depending on the business partner, Farmer’s Fridge has a revenue model that ranges from subsidized accounts to revenue shares.

“Each vertical behaves really differently,” Saunders said. “In a hospital, they care more about having an amenity overnight for employees who don’t have access to a cafeteria than they do about profitability. At O’Hare International Airport, it’s a revenue share because of the traffic generated. For some retailers, it’s about the traffic Farmer’s Fridge brings to those places.”

The app is probably the least technologically interesting part about Farmer’s Fridge, but what it offers is an easy way to see where you can find a fridge, the inventory of said fridge and the ability to reserve food from that fridge ahead of time. The fridge itself is the real technological achievement. It’s an internet-connected device that runs firmware and features a graphical user interface and cloud infrastructure.

Next year, the plan is to expand regionally and launch in an additional region. In the nearer term, Farmer’s Fridge is expecting to grow from 130 employees today to about 200 by the end of next year.


Source: Tech Crunch