The iPhone SE was the best phone Apple ever made, and now it’s dead

I only wanted one thing out of 2018’s iPhone event: a new iPhone SE. In failing to provide it Apple seems to have quietly put the model out to pasture — and for this I curse them eternally. Because it was the best phone the company ever made.

If you were one of the many who passed over the SE back in 2015, when it made its debut, that’s understandable. The iPhone 6S was the latest and greatest, and of course fixed a few of the problems Apple had kindly introduced with the entirely new design of the 6. But for me the SE was a perfect match.

See, I’ve always loved the iPhone design that began with the 4. That storied phone is perhaps best remembered for being left in a bar ahead of release and leaked by Gizmodo — which is too bad, because for once the product was worthy of the lavish unveiling Apple now bestows on every device it puts out.

The 4 established an entirely new industrial design aesthetic that was at once instantly recognizable and highly practical. Gone were the smooth, rounded edges and back of the stainless original iPhone (probably the second-best phone Apple made) and the jellybean-esque 3G and 3GS.

In the place of those soft curves were hard lines and uncompromising geometry: a belt of metal running around the edge, set off from the glass sides by the slightest of steps. It highlighted and set off the black glass of the screen and bezel, producing a of specular outline from any angle.

The camera was flush and the home button (RIP) sub-flush, entirely contained within the body, making the device perfectly flat both front and back. Meanwhile the side buttons boldly stood out. Volume in bold, etched circles; the mute switch easy to find but impossible to accidentally activate; the power button perfectly placed for a reaching index finger. Note that all these features are directly pointed at usability: making things easier, better, more accessible, while also being attractive and cohesive as parts of a single object.

Compared to the iPhone 4, every single other phone, including Samsung’s new “iPhone killer” Galaxy S, was a cheap-looking mess of plastic, incoherently designed or at best workmanlike. And don’t think I’m speaking as an Apple fanboy; I was not an iPhone user at the time. In fact, I was probably still using my beloved G1 — talk about beauty and the beast!

The design was strong enough that it survived the initially awkward transition to a longer screen in the 5, and with that generation it also gained the improved rear side that alleviated the phone’s unfortunate tendency towards… well, shattering.

The two-tone grey iPhone 5S, however, essentially left no room for improvement. And after 4 years, it was admittedly perhaps time to freshen things up a bit. Unfortunately, what Apple ended up doing was subtracting all personality from the device while adding nothing but screen space.

The 6 was, to me, simply ugly. It was reminiscent of the plethora of boring Android phones at the time — merely higher quality than them, not different. The 6S was similarly ugly, and the 7 through 8 somehow further banished any design that set themselves apart, while reversing course on some practical measures in allowing an increasingly large camera bump and losing the headphone jack. The X, at least, looked a bit different.

But to return to the topic at hand, it was after the 6S that Apple had introduced the SE. Although it nominally stood for “Special Edition,” the name was also a nod to the Macintosh SE. Ironically given the original meaning of “System Expansion,” the new SE was the opposite: essentially an iPhone 6S in the body of a 5S, complete with improved camera, Touch ID sensor, and processor. The move was likely intended as a sort of lifeboat for users who still couldn’t bring themselves to switch to the drastically redesigned, and considerably larger, new model.

It would take time, Apple seems to have reasoned, to convert these people, the types who rarely buy first generation Apple products and cherish usability over novelty. So why not coddle them a bit through this difficult transition?

The SE appealed not just to the nostalgic and neophobic, but simply people who prefer a smaller phone. I don’t have particularly large or small hands, but I preferred this highly pocketable, proven design to the new one for a number of reasons.

Flush camera so it doesn’t get scratched up? Check. Normal, pressable home button? Check. Flat, symmetrical design? Check. Actual edges to hold onto? Check. Thousands of cases already available? Check — although I didn’t use one for a long time. The SE is best without one.

At the time, the iPhone SE was more compact and better looking than anything Apple offered, while making almost no compromises at all in terms of functionality. The only possible objection was its size, and that was (and is) a matter of taste.

It was the best object Apple ever designed, filled with the best tech it had ever developed. It was the best phone it ever made.

And the best phone it’s made since then, too, if you ask me. Ever since the 6, it seems to me that Apple has only drifted, casting about for something to captivate its users the way the iPhone 4’s design and new graphical capabilities did, all the way back in 2010. It honed that design to a cutting edge and then, when everyone expected the company to leap forward, it tiptoed instead, perhaps afraid to spook the golden goose.

To me the SE was Apple allowing itself one last victory lap on the back of a design it would never surpass. It’s understandable that it would not want to admit, this many years on, that anyone could possibly prefer something it created nearly a decade ago to its thousand-dollar flagship — a device, I feel I must add, that not only compromises visibly in its design (I’ll never own a notched phone if I can help it) but backpedals on practical features used by millions, like Touch ID and a 3.5mm headphone jack. This is in keeping with similarly user-unfriendly choices made elsewhere in its lineup.

So while I am disappointed in Apple, I’m not surprised. After all, it’s disappointed me for years. But I still have my SE, and I intend to keep it for as long as possible. Because it’s the best thing the company ever made, and it’s still a hell of a phone.


Source: Tech Crunch

Microsoft acquires Lobe, a drag-and-drop AI tool

Microsoft today announced that is has acquired Lobe, a startup that lets you build machine learning models with the help of a simple drag-and-drop interface. Microsoft plans to use Lobe, which only launched into beta earlier this year, to build upon its own efforts to make building AI models easier, though, for the time being, Lobe will operate as before.

“As part of Microsoft, Lobe will be able to leverage world-class AI research, global infrastructure, and decades of experience building developer tools,” the team writes. “We plan to continue developing Lobe as a standalone service, supporting open source standards and multiple platforms.”

Lobe was co-founded by Mike Matas, who previously worked on the iPhone and iPad, as well as Facebook’s Paper and Instant Articles products. The other co-founders are Adam Menges and Markus Beissinger.

In addition to Lobe, Microsoft also recently bought Bonsai.ai, a deep reinforcement learning platform, and Semantic Machines, a conversational AI platform. Last year, it acquired Disrupt Battlefield participant Maluuba. It’s no secret that machine learning talent is hard to come by, so it’s no surprise that all of the major tech firms are acquiring as much talent and technology as they can.

“In many ways though, we’re only just beginning to tap into the full potential AI can provide,” Microsoft’s EVP and CTO Kevin Scott writes in today’s announcement. “This in large part is because AI development and building deep learning models are slow and complex processes even for experienced data scientists and developers. To date, many people have been at a disadvantage when it comes to accessing AI, and we’re committed to changing that.”

It’s worth noting that Lobe’s approach complements Microsoft’s existing Azure ML Studio platform, which also offers a drag-and-drop interface for building machine learning models, though with a more utilitarian design than the slick interface that the Lobe team built. Both Lobe and Azure ML Studio aim to make machine learning easy to use for anybody, without having to know the ins and outs of TensorFlow, Keras or PyTorch. Those approaches always come with some limitations, but just like low-code tools, they do serve a purpose and work well enough for many use cases.


Source: Tech Crunch

This insect-inspired robot can fly a kilometer on a charge with its flappy wings

The incredible agility of the common house or fruit fly puts every drone and robot to shame, but devices inspired by them are beginning to catch up. A new four-winged flapping robot not only successfully imitates the fruit fly’s hyper-agile flying method, but can travel for up to a kilometer before running out of juice.

Robotics researchers at the Delft University of Technology wanted to create a flying platform that could imitate and test theories on how insects fly the way they do, but without tethers or non-animal propulsion like propellers.

It’s not just that they want a cool robot: The way insects respond to things like gusts of wind or an imminent slapping hand demonstrate incredible reaction times and control feedback, things that could inform autonomous craft like drones or even small airplanes. Wouldn’t it be nice to know your jet could autonomously and smoothly dodge a lightning bolt?

The trouble is that when you get much bigger than an insect, that method of flying doesn’t always work any more due to the differences in mass, drag and so on. As the researchers put it in their paper, which made the cover of Science:

Because of technological challenges arising from stringent weight and size restrictions, most existing designs cannot match the flight performance of their biological counterparts; they lack the necessary agility, sufficient power to take off, or sufficient energy to fly for more than a minute.

Not only that, but tiny robots like the Robobee require a wired power connection, and other tiny flapping craft require manual piloting. Can’t have that! So rather than slavishly imitate the biology of a single animal, the team focused on how to achieve similar flight characteristics at a realistic scale.

The four-winged, tailless style of their creation, the DelFly Nimble, is novel but evidently effective. Their robot can go 7 meters per second, or about 15 MPH, hover in place or perform all kinds of extreme motions like dives and rolls smoothly. It’s no joke doing that using rotors with continuous thrust, let alone via coordinated wing movement. You can see it perform a few more capers in the video here.

Perhaps most amazing is its range; the robot can travel for a kilometer on a single charge. That sort of spec is the kind that military R&D directors love to hear about.

But the DelFly Nimble is already producing interesting scientific data, as lead researcher Matěj Karásek explains:

In contrast to animal experiments, we were in full control of what was happening in the robot’s ‘brain.’ This allowed us to identify and describe a new passive aerodynamic mechanism that assists the flies, but possibly also other flying animals, in steering their direction throughout these rapid banked turns.

Development is continuing, and no doubt biologists and three-letter agencies have tendered letters of interest to the Dutch inventors.


Source: Tech Crunch

JBL’s smart display combines Google smarts with good sound

If you’re looking for a smart display that’s powered by the Google Assistant, you now have two choices: the Lenovo Smart Display and the JBL Link View. Lenovo was first out of the gate with its surprisingly stylish gadget, but it also left room for improvement. JBL, given its heritage as an audio company, is putting the emphasis on sound quality, with stereo speakers and a surprising amount of bass.

In terms of the overall design, the Link View isn’t going to win any prizes, but its pill shape definitely isn’t ugly either. JBL makes the Link View in any color you like, as long as that’s black. It’ll likely fit in with your home decor, though.

The Link View has an 8-inch high-definition touchscreen that is more than crisp enough for the maps, photos and YouTube videos you’ll play on it. In using it for the last two weeks, the screen turned out to be a bit of a fingerprint magnet, but you’d expect that given that I put it on the kitchen counter and regularly used it to entertain myself while waiting for the water to boil.

At the end of the day, you’re not going to spend $250 on a nice speaker with a built-in tablet. What matters most here is whether the visual side of the Google Assistant works for you. I find that it adds an extra dimension to the audio responses, no matter whether that’s weather reports, a map of my daily commute (which can change depending on traffic) or a video news report. Google’s interface for these devices is simple and clear, with large buttons and clearly presented information. And maybe that’s no surprise. These smart speakers are the ideal surface for its Material Design language, after all.

As a demo, Google likes to talk about how these gadgets can help you while cooking, with step-by-step recipes and videos. I find that this is a nice demo indeed, and thought that it would help me get a bit more creative with trying new recipes. In reality, though, I never have the ingredients I need to cook what Google suggests. If you are a better meal planner than I am, your mileage will likely vary.

What I find surprisingly useful is the display’s integration of Google Duo. I’m aware that the Allo/Duo combo is a bit of a flop, but the display does make you want to use Duo because you can easily have a video chat while just doing your thing in the kitchen. If you set up multiple users, the display can even receive calls for all of them. And don’t worry, there is a physical slider you can use to shut down the camera whenever you want.

The Link View also made me appreciate Google’s Assistant routines more (and my colleague Lucas Matney found the same when he tried out the Lenovo Smart Display). And it’s just a bit easier to look at the weather graphics instead of having the Assistant rattle off the temperature for the next couple of days.

Maybe the biggest letdown, though (and this isn’t JBL’s, fault but a feature Google needs to enable) is that you can’t add a smart display to your Google Assistant groups. That means you can’t use it as part of your all-house Google Home audio system, for example. It’s an odd omission for sure, given the Link View’s focus on sound, but my understanding is that the same holds true for the Lenovo Smart Display. If this is a deal breaker for you, then I’d hold off on buying a Google Assistant smart display for the time being.

You can, however, use the display as a Chromecast receiver to play music from your phone or watch videos. While you are not using it, the display can show the current time or simply go to blank.

Another thing that doesn’t work on smart displays yet is Google’s continued “conversation feature,” which lets you add a second command without having to say “OK, Google” again. For now, the smart displays only work in English, too.

When I first heard about these smart displays, I wasn’t sure if they were going to be useful. Turns out, they are. I do live in the Google Assistant ecosystem, though, and I’ve got a few Google Homes set up around my house. If you’re looking to expand your Assistant setup, then the Link View is a nice addition — and if you’re just getting started (or only need one Assistant-enabled speaker/display), then opting for a smart display over a smart speaker may just be the way to go, assuming you can stomach the extra cost.


Source: Tech Crunch

Why rumors that Adobe could be in talks to buy Marketo make sense

Adobe could be shopping for another piece of the digital marketing puzzle, as reports surfaced today that the company might be in talks with Vista Equity Partners to buy Marketo, a company the private equity firm purchased in May 2016 for $1.8 billion in cash. Reuters was first to report the rumor.

While the report states the talks are early, and nothing is imminent, and none of the companies involved would comment (understandably), it is a deal that makes sense for Adobe. The company has been trying to build out its digital marketing business for some time, including buying Magento in May for $1.8 billion to help beef up the ecommerce piece.

Assuming that Vista wants to flip Marketo for a profit, a good bet, it would likely need to come in at $2 billion at a minimum and probably more. There are only a few companies out there that could afford the price tag, who would be interested in a property like Marketo: Adobe, Salesforce, Microsoft, SAP and Oracle.

If Adobe really wanted to go for the digital marketing jugular, it could fork over the cash and buy Marketo. Brent Leary, who covers this industry as the principle at CRM Essentials, says this would be a way for Adobe to grab a chunk of enterprise marketing automation business at a time when the market is getting highly competitive.

“Marketo would give Adobe a leader in the marketing automation space at the enterprise customer level, particularly in the B2B space.” Leary explained.

While nothing is clear yet, Adobe has the resources if it wants to do it. The company currently has $6.3 billion in cash on hand, according to data on Yahoo finance, and has seen its stock price rise significantly in the last year from $156.24 to $269.58 (as of publication today).

 

Adobe Creative Cloud has always been the primary money maker for Adobe over the years, generating $1.3 billion in the last report (pdf) in June out of $2.2 billion in total revenue. Digital Experience, which includes marketing products, generated $586 million, and although it’s trending up, it has so much more potential.

We have been seeing more M&A action in this space as companies try to fill in various parts of the sale-service-marketing triumvirate. Just last week, we saw Zendesk, the company that concentrates on cloud customer service, enter the sales automation and CRM part of the space with the purchase of Base. Earlier this month, Thoma Bravo bought Apttus, a company which covers the quote-to-cash part of the sales cycle.

Adobe finds itself competing with other giant organizations with the previously mentioned companies all lining up for a piece of the digital marketing business. Getting Marketo certainly has the potential to help push that Digital Experience revenue line up further as the fight for marketshare gets ever more intense. Whether that happens remains to be seen, but Marketo is certainly a company that would match up well with Adobe if it wanted to make such a move.

It’s worth mentioning that Adobe will be reporting its latest earnings next Thursday, September 18th.


Source: Tech Crunch

Facebook’s new ‘SapFix’ AI automatically debugs your code

Facebook has quietly built and deployed an artificial intelligence programming tool called SapFix that scans code, automatically identifies bugs, tests different patches and suggests the best ones that engineers can choose to implement. Revealed today at Facebook’s @Scale engineering conference, SapFix is already running on Facebook’s massive code base and the company plans to eventually share it with the developer community.

“To our knowledge, this marks the first time that a machine-generated fix — with automated end-to-end testing and repair — has been deployed into a codebase of Facebook’s scale,” writes Facebook’s developer tool team. “It’s an important milestone for AI hybrids and offers further evidence that search-based software engineering can reduce friction in software development.” SapFix can run with or without Sapienz, Facebook’s previous automated bug spotter. It uses it in conjunction with SapFix, suggesting solutions to problems Sapienz discovers.

These types of tools could allow smaller teams to build more powerful products, or let big corporations save a ton on wasted engineering time. That’s critical for Facebook as it has so many other problems to worry about.

 

Glow AI hardware partners

Meanwhile, Facebook is pressing forward with its strategy of reorienting the computing hardware ecosystem around its own machine learning software. Today it announced that its Glow compiler for machine learning hardware acceleration has signed up the top silicon manufacturers, like Cadence, Esperanto, Intel, Marvell, and Qualcomm, to support Glow. The plan mirrors Facebook’s Open Compute Project for open sourcing server designs and Telecom Infra Project for connectivity technology.

Glow works with a wide array of machine learning frameworks and hardware accelerators to speed up how they perform deep learning processes. It was open sourced earlier this year at Facebook’s F8 conference.

“Hardware accelerators are specialized to solve the task of machine learning execution. They typically contain a large number of execution units, on-chip memory banks, and application-specific circuits that make the execution of ML workloads very efficient,” Facebook’s team writes. “To execute machine learning programs on specialized hardware, compilers are used to orchestrate the different parts and make them work together . . . Hardware partners that use Glow can reduce the time it takes to bring their product to market.”

Facebook VP of infrastructure Jason Taylor

Essentially, Facebook needs help in the silicon department. Instead of isolating itself and building its own chips like Apple and Google, it’s effectively outsourcing the hardware development to the experts. That means it might forego a competitive advantage from this infrastructure, but it also allows it to save money and focus on its core strengths.

“What I talked about today was the difficulty of predicting what chip will really do well in the market. When you build a piece of silicon, you’re making predictions about where the market is going to be in two years” Facebook’s VP of infrastructure Jason Taylor tells me. “The big question is if the workload that they design for is the worlflow that’s really important at the time. You’re going to see this fragmentation. At Facebook, wew want to work with all the partners out there so we have good options now and over the next several years.” Essentially, by partnering with all the chip makers instead of building its own, Facebook future-proofs its software against volatility in which chip becomes the standard.

The technologies aside, the Scale conference was evidence that Facebook will keep hacking, policy scandals be damned. There was nary a mention of Cambridge Analytica or election interference as a packed room of engineers chuckled to nerdy jokes during keynotes packed with enough coding jargon to make the unindoctrinated assume it was in another language. If Facebook is burning, you couldn’t tell from here


Source: Tech Crunch

Here’s how Apple’s stock fared during today’s big hardware event

Apple announced a whole bunch of new products today at its fancy Cupertino campus in what was its first hardware event since becoming a $1 trillion company. The company proudly unveiled the iPhone XS, the iPhone XS Max, the Apple Watch Series 4 and more.

The stock market behaved as we expected. Apple’s stock spent much of the day hovering down 1 percent, dropping as low as 2 percent at the conclusion of the big presentation. Apple (NASDAQ: AAPL) recovered by the time the markets closed, ending the day, again, down about 1.2 percent. Exciting stuff, I know.

As we’ve said before, the stock price doesn’t typically do all that much during hardware spectacles like this. Despite the amount of fanfare leading up to these big presentations, as was the case preceding the iPhone X announcement, Wall Street doesn’t overreact. Why? Because they’ve seen it all before and like many of our loyal readers, they know what’s coming. Plus, all the press leading up to the event usually takes away any opportunity for a true surprise. Leaks, too, eliminate the shock factor.

A few of Apple’s competitor’s stocks, however, tumbled on the news of its new lineup of iPhones and its latest Apple Watch.

Fitbit tanks

Fitbit’s (NYSE: FIT) stock took the hardest hit on Wednesday as Apple announced its newest smartwatch, the Apple Watch Series 4. Fitbit, the creator of a competing wearable health and fitness device, closed down nearly 7 percent.

Samsung, another one of Apple’s competitors, was down just 1 percent on the news of Apple’s new fancy-schmancy phones.

The iPhone XS, according to Apple CEO Tim Cook, is the best and greatest phone the company has ever made. And they’ll be the industry’s first smartphones to be powered by 7nm chips.

US chipmaker Qualcomm’s (NASDAQ: QCOM) stock dipped 2 percent on that news. Apple and Qualcomm have been going head-to-head in a long-running patent war. Apple, as a result, has been working to remove Qualcomm equipment from its phones.

Samsung and Qualcomm closed down about 1 percent Wednesday.

A strong year for Apple

Apple’s stock is up more than 30 percent so far this year. The company shipped some 41 million phones in Q2 2018, per Canalys, and has continued to disclose positive earnings in its lead-up to the big $1 trillion. Apple beat analyst expectations when it reported $53.3 billion in revenue in its latest earnings report, up 17 percent year-over-year.

The company’s stock took a slight hit earlier this week after President Donald Trump tweeted that Apple’s prices may climb due to China tariffs.

The tweet was a response to a letter Apple wrote to the Trump Administration warning them that tariffs may increase the cost of its products, including the Apple Watch, AirPods and HomePods.

“It is difficult to see how tariffs that hurt U.S. companies and U.S. consumers will advance the Government’s objectives with respect to China’s technology policies,” Apple wrote, per CNBC. “We hope, instead, that you will reconsider these measures and work to find other, more effective solutions that leave the U.S. economy and U.S. consumer stronger and healthier than ever before.”

If you missed today’s event or you’re already ready to relive it (no judgment), we liveblogged the whole thing here. Catch up on all the new hardware here.


Source: Tech Crunch

New iPhones courageously ditch including a free headphone dongle

Apple is under the impression that its “courage” has already paid off and that it no longer needs to ship a headphone dongle with its new phones. Mission accomplished!

The new iPhone XS and XR models will not include the Lightning to 3.5mm headphone jack adapter, and users will have to buy it separately for $9. The iPhone 8 will also not include the dongle moving forward, The Verge reported.

The dongle is just $9 at least and if you’ve been an iPhone owner for the past few years you’ve got one already.

To be a clear, a lot of phones have been moving in the headphone jack-less direction and it was a nice precedent to set that Apple included the dongles with its past models in the first place. That said, the Pixel 2 included the dongle so Apple is again leading the way here with an unpopular move.


Source: Tech Crunch

XS, XR, XS Max? The difference between the new iPhones

XS is the normal one. XR is the cheap one. XS Max is the big one. That’s a good start to understanding Apple’s confusing naming scheme for its new line of iPhones. Apparently jealous of Android’s fragmentation, Apple decided it needed three different models, three different storage sizes, and nine different colors.

You can think of the XS as the updated iPhone X, the Max as the new Plus, and the XR as a revival of the great-for-kids budget iPhone SE. Here’s a comparison of their features, prices, options, and release dates.

 

The iPhone XS – Standard, Smaller, Sooner

Apple’s new flagship phone is the iPhone XS. If you want the best Apple has to offer that will still fit in your pocket, this is the one for you. It’s got a 5.8-inch diagonal OLED “Super Retina” HDR screen with 458 pixels per inch, which is actually taller than the old 8 Plus’s 5.5-inch screen, but it’s a little thinner so it has less total screen volume. Dual 12 megapixel cameras offer stabilization and 2X optical zoom plus the new depth control Portrait mode feature. It’s $999 for the 64GB, $1,149 for the 256GB, or $1,349 for the 512GB. It comes in silver, gold and space gray, all in stainless steel that’s waterproof to 2 meters. Pre-orders start this Friday September 14th, and they ship and hit stores on September 21st.

The iPhone XS Max – Bigger Screen, Bigger Price

If you love watching movies, browsing photos, and shooting videos on your phone, you’ll want the iPhone XS Max. The 6.5-inch OLED “Super Retina” HDR screen is the biggest ever on an iPhone, dwarfing the 8 Plus’s screen yet with a similar device size since the XS Max takes up more of the phone’s face. The twin 12 megapixel lenses stabilize your images and offer 2X optical zoom as well as Portrait mode depth control. It too comes in stainless steel silver, gold and space gray that are all waterproof to 2 meters, and costs $100 more than the XS at $1,099 for 64GB, $1,249 for 256GM, or a whopping $1,449 for 512GB. As with the XS, pre-orders start Friday September 14th, and you can get it in your hands on September 21st.

The iPhone XR – Colorful, Cheaper, Duller

Don’t need the sharpest or biggest new screen and want to save some cash? Grab an iPhone XR.  It’s size comes in between the XS and XS Max with a 6.1-inch diagonal LCD “Liquid Retina” screen with 326 pixels per square inch. Fewer pixels and no HDR display means the XR won’t look quite as brilliant as the XS models. The XR also only has one 12 megapixel camera lens so it doesn’t offer stabilization or 2X optical zoom like its XS siblings, but it still gets the cool Bokeh-changing Portrait mode depth control. The XR is only waterproof to one meter instead of two likes its expensive sisters, and lacks 3D Touch for quick access to deeper features.

As a bonus with the XR, you do get is 1.5 hours of additional battery life and six color options in the alumninum (“aloominium” if you’re Jonny Ive) finish: white, black, blue, yellow, coral and red. And it’s cheaper at $749 for 64GB, with $799 for 128GB and $899 for 256GB. If that’s not cheap enough, you can now get the iPhone 7 for $449 and the iPhone 8 costs $599 — though there are no more iPhones with headphone jacks now that the 6S and SE are getting retired. In hopes that you’ll buy a pricier one, the XR arrives a month later than the XS models, with pre-orders on October 19th and it shipping October 26th.

Apple may find this level of customization lets everyone find the right iPhone for them, though it could simultaneously produce decision paralysis in buyers who aren’t confident enough to pay. While it’s a headache at first, you’ll end up with a phone fit for your style and budget. Though without a ton of improvements over the iPhone X, you might not need an “iPhone Excess”.


Source: Tech Crunch

HQ Trivia nabs Target to sponsor game with biggest ever single winner prize of $100K

HQ Trivia is aiming to attract more players following a slight decline in downloads with a new, large prize. The company announced today it has bagged Target to sponsor to sponsor a special Emmy-themed game featuring its biggest-ever single winner prize of $100,000. The game will air on Monday, September 17 at 9 PM ET, but will be played in a different fashion than usual.

Typically, HQ Trivia players compete to win or split a cash prize, which often doesn’t amount to much more than enough for a cup of coffee. But this time around, HQ Trivia will run in a “one winner takes all” format, meaning only one individual will earn the winnings from the game.

Instead of a normal 12-question round with 10 second to answer, the game will continue until only one winner remains. Players can still use their extra lives, but only until question number 15. After that, they won’t work.

The game’s content will be Emmy Awards-themed, featuring questions about shows, actors, the Emmy telecast, and other historical facts.

Target is stepping up as the game’s sponsor for this winner-takes-all milestone game. The game itself will also be branded, but the exact nature of the creative is something Target is keeping under wraps for the time being as it’s first for the retailer.

HQ Trivia has worked with a number of other big-name brands in the past through its game, including Warner Bros, Nike, MillerCoors, National Geographic, Chase, Viacom, and NBCUniversal.

The news of the milestone game comes at a time when HQ Trivia’s downloads have been trending slightly downwards. As TechCrunch’s Josh Constine reported last month for the app’s Apple TV launch, the iOS version of HQ Trivia had fallen from being the No. 1 U.S. trivia game to No. 10, and the No. 44 game to No. 196.

Today, it’s the No. 135 game and No. 467 Overall app.

According to data from Sensor Tower, the app has 12.8 million downloads across platforms, the majority of which (11M) were this year.

HQ Trivia claims the app continues to have the “largest live audience on mobile daily.”

The company responded at the time that games are a “hits business” and “don’t grow exponentially forever.” Rus Yusupov, CEO of HQ Trivia parent company Intermedia Labs, also noted that HQ was working on new game formats as a result.

Despite the fickle nature of mobile gamers, HQ Trivia has spawned a number of clones and other live games, including Fox’s FN Genius, ProveIt, FameGame, Gravy, MajorityRules, Cash Show, and many others. Even Facebook caught onto the trend, launching its own gameshows platform to support interactive video.

However, it remains to be seen if live game-playing is a lasting interest for mobile gamers, or just a flash in the pan.


Source: Tech Crunch