How Supergirl Revamped Superman IV's Story And Made It Work

Warning: The following contains SPOILERS for Supergirl season 6, episode 15, “Hope For Tomorrow.”

The Supergirl season 6 episode “Hope For Tomorrow” enhanced the story of the Superman movie Superman 4: The Quest For Peace in every respect. The final movie to star Christopher Reeve as Kal-El of Krypton, Superman 4 is widely considered to be the worst of the classic Superman films. Given that, it would be all but impossible for Supergirl to revamp The Quest For Peace and not improve it, but the episode “Hope For Tomorrow” successfully addressed nearly every common complaint about the movie.

The central storyline of the second half of Supergirl season 6 found Kara Zor-El (Melissa Benoist) competing with the exiled 5th Dimensional Princess Nyxly (Peta Sergeant) for control of seven magical totems, tied to the seven cosmic forces of Hope, Love, Courage, Humanity, Dreams, Destiny and Truth. Each totem required its wielder to pass a test proving their mastery of each force. The Test of Hope in the Supergirl season 6 episode “Hope For Tomorrow” proved particularly difficult, as it required the victor to “inspire a hope that burns longer and brighter than the sun.” While this might ordinarily have been an easy task for Supergirl, this test came at a time when nuclear war seemed imminent between the nations of Kaznia and Corto Maltese and hope was in short supply.

The story of Superman 4: The Quest For Peace, was likewise based around the fear of nuclear war and Superman acting to end the threat after receiving a letter from a concerned boy. Sadly, the movie did so poorly it sunk any chance of a Superman 5. While the story of Superman 4 made a noble effort to tackle a serious issue, the film suffered from budget cuts and editing issues that eliminated most of the film’s more thoughtful moments in favor of recycled flight scenes and nonsensical padding. The Supergirl season 6 episode “Hope For Tomorrow” takes most of the story elements from Superman IV and builds upon the base concepts to create something far better.

Roughly halfway through the Supergirl season 6 episode “Hope For Tomorrow,” Lena Luthor (Katie McGrath) asked the same question as the worried boy in Superman 4: The Quest For Peace; why can’t Supergirl just take away all the nuclear weapons and throw them into the sun? Kara gave the same basic answer as Superman in the movie, saying that she was “forbidden from interfering in human history.” However, Kara further explained to her friend Lena Luthor that human nations needed to be free to determine their own destinies without some all-powerful alien imposing their beliefs on them. Kara also pointed out that even if she could get rid of all the nuclear weapons in the world, it wouldn’t solve the conflicts that lead to war. (Ironically, Kara did wind up having to throw several nuclear missiles into the sun before the episode’s end.)

This point was driven home by another scene, in which the United States diplomat overseeing the peace talks between Kaznia and Corto Maltese asked J’onn J’onzz (David Harewood) to use his telepathic powers to make the leaders of the two delegations sign a peace treaty. The Martian Manhunter refused, saying that while he was glad to use his powers to pacify the two leaders after Nxyly used the Totem of Courage to make them afraid of looking weak during the negotiations, he refused to directly control their actions. Both of the Supergirl scenes did a far better job of showing why heroes have a responsibility not to use their powers than every speech Superman made regarding that point in Superman 4: The Quest For Peace.

The Supergirl season 6 episode “Hope For Tomorrow” featured a subplot that centered around Esme, a foster child adopted by Alex Danvers/Sentinel (Chyler Leigh) and Kelly Olsen/Guardian (Azie Tesfai), and the Super Friends’ efforts to help the young girl get acclimated to her new home. A victim of an abusive situation in her previous foster home, Esme was shy and fearful of being sent back to the group home she had been in. Restoring Esme’s hope in the future went beyond being a test of Supergirl’s ability to inspire hope and became a test for the whole team, as well as a central part of the theme of “Hope For Tomorrow.” By contrast, despite being the inspiration of Superman’s effort to bring an end to nuclear war in Superman 4: The Quest For Peace, the boy who wrote to Superman disappeared from the movie after Superman took him to the United Nations to hear him speak.

Originally set up as a romantic interest for Kara Danvers in Supergirl season 5, reporter William Dey (Staz Nair) has been one of the more divisive characters created for the Arrowverse, with many fans finding the character annoying and wondering what purpose he served after he and Kara agreed to be just friends in Supergirl season 6. Comparisons could be drawn between William Dey and Lacy Warfield (Mariel Hemingway) whose only purpose in Superman 4: The Quest For Peace was acting as a hostage and pushing an unconvincing love triangle between herself, Lois Lane and Clark Kent. However, the Supergirl season 6 episode “Hope For Tomorrow” redeemed William, who was far from a passive figure after being taken captive by Nyxly. Indeed, it was William’s quick thinking that enabled the Super Friends to take the Totem of Courage away from Nyxly.

While Superman 4: The Quest For Peace saw legendary actor Gene Hackman return as Lex Luthor, his role in the film was far from extensive. Apart from creating the monstrous Nuclear Man, Luthor had surprisingly little to do with the action of the film and most of his scenes were comedic non-sequiturs. By contrast,  the Arrowerse Lex Luthor does not appear on camera in the Supergirl season 6 episode “Hope For Tomorrow,” but nevertheless had a major impact on the episode’s final scene.

As “Hope For Tomorrow” came to a close, Supergirl elected to throw the Totem of Hope into the sun, knowing that Nxyly needed all seven totems as part of her scheme to defeat Supergirl and the Super Friends. Shortly after Nxyly learned what Supergirl had done, a box fell through a portal in front of her. The box contained a watch and a note from a secret admirer telling her not to “lose hope.” When Nyxly put on the watch, it formed one of Lex Luthor’s trademark armored Lexo-Skeletons around her, revealing the identity of her mysterious new ally in a clever fashion. It was certainly more subtle than most of Gene Hackman’s scenes trolling Superman in Superman 4: The Quest For Peace. This, coupled with the other connections throughout the episode, highlight how Supergirl was able to successfully revitalize the failed film’s story arc.

Source: Tech Crunch

The Flash Trailer Confirms Batman Will Have A Bigger Role Than We Thought

The latest The Flash trailer suggests that Michael Keaton’s Batman has a bigger role in the film than many initially assumed. Ezra Miller makes his DCEU return as the Scarlet Speedster after starring in Zack Snyder’s Batman V Superman: Dawn of Justice and Justice League. Directed by Andy Muschietti, The Flash‘s first trailer was released at DC FanDome 2021, offering a sneak peek at what to expect from the standalone flick.

It’s no secret that The Flash was in production limbo for quite some time with a few director changes. But, the movie finally kicked into production in 2021 and is currently filming. Specific plot details are still scant at the moment, although a few pertinent details have been confirmed. That includes the return of Kiersey Clemons as Iris West and the introduction of Sasha Calle as Supergirl/Kara Zor-El. Barry Allen is also joined by two Batman variations: the first one being Ben Affleck’s and the other one being Michael Keaton’s. Obviously there’s a lot of excitement surrounding their involvement, but there’s heightened anticipation about Keaton’s Batman iteration simply because this is the first time he will reprise the superhero role in two decades.

Considering the fact that it’s the Flash’s solo outing, it was initially unclear how involved Keaton would be in the film. Set photos revealed him back as the Bruce Wayne persona, and the actor’s personal interviews confirmed that he’s indeed wearing the cape and the cowl again. Still, with very little known about the movie’s plot, there were questions about the extent of his appearance. Some argued that it wouldn’t be anything more than an extended cameo, with the primary focus on Barry Allen instead. This makes sense since he is the movie’s headlining character. However, The Flash‘s trailer suggests that Batman’s role in the film is going to be more prominent than initially perceived; much of the trailer focuses on him, including both versions of the Flash visiting Tim Burton’s Wayne Manor and then, his Batcave. It even ends with the tease of the 1989 Batmobile reveal.

Interestingly, despite all the references to Keaton’s Caped Crusader, the hero doesn’t properly appear in The Flash trailer. Instead, there’s only a shot of his iconic cowl looking outside the Batcave. But, the fact that he provides the narration for the majority of the trailer further indicates the extent of his appearance. At one point, it seems like the two Barry Allens and Supergirl recruit him for a mission, and it’s safe to say that he at least considers joining his fellow DC heroes in the movie. It’s worth noting that The Flash appears to be an adaptation of the Flashpoint storyline from the comics. Barry’s time-traveling likely fractured space-time which has had ripple effects in other universes, including that of Supergirl and Keaton’s Batman. The voice-over dialog is Bruce Wayne making sense of everything that’s happening.

The question now is, how does Affleck’s Batman fit into all of this? Based on what’s known about The Flash production, the actor didn’t start to film his scenes until the middle of principal photography. Some theories suggest that Affleck’s Batman dies in the movie, and that it could serve as motivation for Barry’s time travel. Furthermore, many are also curious if Affleck’s version of the hero will cross paths with Keaton’s Caped Crusader. Fans will likely have to wait for the movie’s debut to find out.

Source: Tech Crunch

How Bulletproof Is Pattinson's Batsuit In The Batman?

Robert Pattinson’s Batman takes multiple bullets to the chest in the latest trailer for The Batman, indicating how bulletproof his version of the Batsuit is. Although he lacks superpowers, Batman fights crime in Gotham City with superlative fighting skills, a genius-level intellect, and state-of-the-art gadgetry. A common piece of equipment for live-action Batman adaptations is a Batsuit made of bulletproof material. Not all the Dark Knight’s costumes have the same level of protection, so how does Pattinson’s suit compare to the others and the comic source material?

In his first comic book appearances, Batman wore no armor, using a simple, lightweight, and flexible costume with an intimidating appearance instead. One of the earliest uses of an armored Batsuit comes from the first standalone Batman book in 1940, in which the Caped Crusader survives a gunshot wound from The Joker thanks to a layer of armor underneath the main suit. Modern comic iterations of Batman wear fully armored Batsuits, offering significant protection against gunshots; partially inspired by the various film adaptations and their many shout-outs.

In the latest trailer for The Batman, Robert Pattinson’s Batsuit is put to the test multiple times. While fighting a gang of criminals in clown makeup, Batman is shot point-blank with a handgun, but he shrugs this off rather quickly and continues fighting. Later in the trailer, Batman walks towards a group of assault rifle-toting assailants, who pepper him with gunfire. Batman walks through the hail of bullets mostly unimpeded before counterattacking. This indicates that Pattinson’s Batman uses an extremely durable material that can withstand more gunfire than most versions of the Dark Knight.

While Adam West’s Batman wore no armor, Michael Keaton’s iteration in the Tim Burton films had a highly durable suit that could take direct gunshots. However, as shown multiple times in Batman and Batman Returns, while the suit kept gunfire from proving immediately lethal, the force often knocked Batman off his feet and left him winded on some occasions. Pattinson’s gear provides more protection, allowing him to remain in fighting condition even when shot numerous times.

Christian Bale’s first Batsuit in Batman Begins also offered protection from gunshots, though Lucious Fox explicitly advised against taking direct hits. While protective, the suit proved to be too restrictive, so Bale’s Bruce wore a modified` suit in The Dark Knight and The Dark Knight Rises. Bale’s second Batman suit offered far more flexibility, though it was even more vulnerable to gunfire, which Bruce learned firsthand when facing off against Two-Face.

The only live-action Batman iteration whose suit provided similar levels of protection to Pattinson’s is the DCEU Batman. As shown in Batman v Superman: Dawn of Justice, Ben Affleck’s Batman wears a light and flexible suit that allows him to take gunshots to the head at point-blank range with little impediment. The suit has some vulnerable points, as evidenced by an assailant’s knife puncturing the suit near the shoulder, but this may have been a lightly-armored area for the sake of articulation. Ben Affleck’s Batman armor, like Pattinson’s Batsuit in The Batman, is fully bulletproof, protecting Batman from gun-toting enemies.

Source: Tech Crunch

Attackers Behind Trickbot Expanding Malware Distribution Channels

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The operators behind the pernicious TrickBot malware have resurfaced with new tricks that aim to increase its foothold by expanding its distribution channels, ultimately leading to the deployment of ransomware such as Conti.

The threat actor, tracked under the monikers ITG23 and Wizard Spider, has been found to partner with other cybercrime gangs known Hive0105, Hive0106 (aka TA551 or Shathak), and Hive0107, adding to a growing number of campaigns that the attackers are banking on to deliver proprietary malware, according to a report by IBM X-Force.

“These and other cybercrime vendors are infecting corporate networks with malware by hijacking email threads, using fake customer response forms and social engineering employees with a fake call center known as BazarCall,” researchers Ole Villadsen and Charlotte Hammond said.

Since emerging on the threat landscape in 2016, TrickBot has evolved from a banking trojan to a modular Windows-based crimeware solution, while also standing out for its resilience, demonstrating the ability to maintain and update its toolset and infrastructure despite multiple efforts by law enforcement and industry groups to take it down. Besides TrickBot, the Wizard Spider group has been credited with the development of BazarLoader and a backdoor called Anchor.

While attacks mounted earlier this year relied on email campaigns delivering Excel documents and a call center ruse dubbed “BazaCall” to deliver malware to corporate users, recent intrusions beginning around June 2021 have been marked by a partnership with two cybercrime affiliates to augment its distribution infrastructure by leveraging hijacked email threads and fraudulent website customer inquiry forms on organization websites to deploy Cobalt Strike payloads.

“This move not only increased the volume of its delivery attempts but also diversified delivery methods with the goal of infecting more potential victims than ever,” the researchers said.

In one infection chain observed by IBM in late August 2021, the Hive0107 affiliate is said to have adopted a new tactic that involves sending email messages to target companies informing that their websites have been performing distributed denial-of-service (DDoS) attacks on its servers, urging the recipients to click on a link for additional evidence. Once clicked, the link instead downloads a ZIP archive containing a malicious JavaScript (JS) downloader that, in turn, contacts a remote URL to fetch the BazarLoader malware to drop Cobalt Strike and TrickBot.

“ITG23 has also adapted to the ransomware economy through the creation of the Conti ransomware-as-a-service (RaaS) and the use of its BazarLoader and Trickbot payloads to gain a foothold for ransomware attacks,” the researchers concluded. “This latest development demonstrates the strength of its connections within the cybercriminal ecosystem and its ability to leverage these relationships to expand the number of organizations infected with its malware.”

Source: The Hacker News

Source: Tech Crunch

Telegram rides the wave of recent Facebook outages to 1 billion Play Store installs

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Image Credit: Dimitri karastelve 

 We may all have our favorite apps and services, but loyalty only goes so far. When something suddenly stops working, it doesn’t take us long to go scrambling for alternatives. That’s just what’s been happening with Facebook and its properties lately, and a series of high-profile outages has had the consequence of pushing users to competing services, including Telegram. Now we’re seeing the evidence of that exodus, as the Telegram app crosses the 1 billion installs threshold in the Google Play Store.

Facebook’s servers have been taking users for a roller-coaster ride this month, going down, up, and back down again within days. In addition to Facebook proper, many of those outages also affected Instagram and WhatsApp. The combined effect of that was to deny millions of users access to their favorite messaging platforms — and Telegram was only too happy to help pick up the slack.

CEO Pavel Durov announced that Telegram managed to pick up some 70 million new users as a result of the shake-up, and that’s unsurprisingly led to a lot of new installs of the Telegram app. Late last night the Play Store’s listing finally rolled over from 500,000,000 installs to the lofty 1,000,000,000+.

That’s a whole lot of phones running Telegram. Of course, it’s still got a ways to go to catch up with WhatsApp or Facebook, both members of the 5,000,000,000+ club, but you’ve gotta have to something to motivate you, right?

Source: Tech Crunch

Elon Musk is now worth $230 billion—as much as Bill Gates and Warren Buffett combined


elon musk-spaceX-Tesla

Joe Raedle | Getty Images

Elon Musk has entered rarified air in the world billionaire rankings. The Tesla and SpaceX CEO is not only currently the richest person in the world, but is now worth as much as fellow billionaires Bill Gates and Warren Buffett combined.

The 50-year-old’s net worth is $230 billion as of Friday morning, according to the Bloomberg Billionaires Index. Gates sits in fourth place with $130 billion and Buffett is No. 10 with $102 billion.

Both Gates and Buffett previously held the mantle of world’s richest person. Musk first passed Amazon CEO Jeff Bezos to become the world’s richest man in January with a net worth of $185 billion. Bezos had held the title since 2017.

Musk has added more than $60 billion to his fortune this year thanks to the strong performance of Tesla stock as well as a recent share sale at SpaceX which valued the company at $100 billion. The SpaceX deal added $11 billion to Musk’s net worth, according to Bloomberg.

billgates warren buffet

Bill Gates and Warren Buffett have a combined net worth of $232 billion, according to the Bloomberg Billionaires Index.

Bezos, who was recently the recipient of Musk’s trolling when the Tesla executive tweeted a silver medal emoji at him, is still the second-wealthiest person on earth with a $191 billion net worth.

Of course, Gates and Buffett would be significantly closer to Musk in the wealth rankings were it not for the duo’s philanthropic giving. Both have given away tens of billions of dollars to charitable causes over the years, while Musk has been criticized for not giving away more of his massive fortune.

Musk has previously said he prefers to remain anonymous when giving away money, and earlier this year asked Twitter users for “critical feedback” on ways he can donate.

This year, Musk also pledged to give away $150 million — including a $100 million prize in a carbon removal contest — a figure that Recode estimates is larger than all his previous charitable giving.

Source: Tech Crunch

The Batman Trailer Image Reveals Different Catwoman Hairstyle

The Batman director Matt Reeves has revealed a new image of Zoë Kravitz’s Catwoman/Selina Kyle ahead of the upcoming trailer for the film. Kravitz will play the iconic Batman character alongside Robert Pattinson’s Bruce Wayne, Paul Dano’s Riddler, Jeffrey Wright’s Jim Gordon, John Turturro’s Carmine Falcone, Peter Sarsgaard’s Gil Colson, Andy Serkis’ Alfred Pennyworth, and Colin Farrell’s Penguin. The Batman is scheduled to release in theaters on March 4, 2022.

Catwoman has been a common inclusion in the modern era of live-action Batman films, having been played by Michelle Pfeifer in Batman Returns and Anne Hathaway in The Dark Knight Rises, in addition to a solo Catwoman film in 2004 starring Halle Berry. Kravitz is the latest star to bring Selina Kyle to the big screen, though she’s previously voiced the character in The LEGO Batman Movie. Depending on how The Batman performs at the box office, she could be playing the character for years to come.

A new image released on Twitter by Reeves shows Kravitz’s Selina Kyle sporting a shoulder-length haircut and a white tank top, staring intently at someone out of frame. It’s not the full shot of her Catwoman costume that some may have been hoping for, but it’s still a fun look at what’s sure to be a fierce new version of the character. Check out the new Catwoman image below.

Developing…

Source: Matt Reeves

Source: Tech Crunch

Hailee Steinfeld Compares Playing Hawkeye's Kate Bishop to Dickinson

Hailee Steinfeld compares playing Kate Bishop in Hawkeye to the young poet in Dickinson. Created by Alena Smith for Apple TV+, the first season of Dickinson premiered in 2019 along with the debut of the streaming service itself. It was quickly renewed for a sophomore season and now, the Dickinson season 3, its last, is set to air on November 5. Starring Steinfeld in the titular role, the series has received rave reviews for its exploration of 19th century society with a millennial sensibility and tone.

Dickinson isn’t the only series Steinfeld is starring in that airs this November, with the other being Hawkeye on Disney+. The Marvel show is set after the events of Avengers: Endgame as the MCU’s famous archer, Clint Barton (Jeremy Renner), heads back to New York City for a fun Christmas with his family, but becomes sidetracked when is he confronted by enemies from his past as Ronin. Barton is then forced to join forces with a young super-fan named Kate Bishop, portrayed by Steinfeld in her MCU debut.

Now, in an interview with Screen Rant, Steinfeld talked about how her Marvel character isn’t so much different from the audacious writer that she’s been playing on Dickinson over the past three years. Steinfeld described the young poet she plays as a “strong and determined and independent and driven female character,” which made the transition to playing Kate Bishop a little easier, since she shares a lot of those same qualities. Read what Steinfeld had to say below:

I am so excited to have gone from playing a character like Emily Dickinson for the last three years — and because I feel I’ve spent so much time with her in playing this very strong and determined and independent and driven female character — going into one that has those same qualities was a very exciting thing for me. And entering the world of Kate Bishop and entering the world of the Marvel Universe has been absolutely incredible and a rollercoaster ride to say the least and I cannot wait for the show to come out.

After her breakthrough role at the age of 13 in the Coen Brothers’ True Grit (for which she was nominated for an Academy Award), Steinfeld went on to land a number of prominent leading roles like the coming-of-age drama The Edge of Seventeen and Bumblebee. Her career is certainly set to take off in an even bigger way now that she’s been cast in the MCU and possibly taking over the Hawkeye mantle as Kate Bishop.

While Emily Dickinson and Kate Bishop might not appear to have much in common at first glance, it’s certainly hard to argue with Steinfeld’s assessment. The Christmassy vibes and dynamic between Clint and Kate are two of the most anticipated parts of the Hawkeye show. Coming over from Dickinson surely made the transition easier for Steinfeld, but Kate will still have her work cut out for her as she attempts to earn Clint’s approval and become his successor.

Source: Tech Crunch

Prophetic 2007 Tom Cruise Movie Clip Circulates After Afghanistan Exit

A clip from the 2007 movie Lions for Lambs is circulating the internet due to its eerily accurate predictions about events surrounding America’s withdrawal from Afghanistan. Lions for Lambs features an all-star cast with names like Tom Cruise, Robert Redford, Meryl Streep, and Andrew Garfield. Although the movie’s cast is impressive, it still struggled at the box office when it was released and also faced a barrage of bad reviews by critics.

Lions for Lambs centers around the war in Afghanistan, analyzing the government and personal responses to a Taliban attack that leaves two American soldiers stranded in enemy territory. Cruise plays a senator from Illinois who tries to use his plan for the situation to increase support for an upcoming presidential bid. He invites a liberal reporter to interview him about his ideas in hopes that he can win her and her devoted readers over.

In one of the movie’s more memorable scenes, the journalist suggests that the United States should simply remove its troops from Afghanistan. The response he gives is a surprisingly accurate foresight detailing the insurrection and lasting effects that would occur if the US withdrew from the nation. Television actor and director Kevin Sorbo pointed out the uncanny resemblance to recent international events by reposting the clip on his social media. Watch below to see why Sorbo found the scene to be so relevant in regards to current events.

In the clip, Cruise’s character explains that abandoning Afghanistan will result in Taliban rule and further repercussions. He goes on to state that the Taliban would retaliate against those loyal to the US and grow emboldened by their victory, escalating further conflict with the nation and its allies in the future. Movies like American Sniper and Lone Survivor have depicted actual events from the war but few have mentioned what the end of the conflict in Afghanistan would look like.

In August, many of the events foreshadowed in Lions for Lambs came true. The Taliban took control of Afghanistan when the US left the country, insurgents televised parades flaunting abandoned US military equipment, and several deadly attacks were carried out on civilians. Even The Simpsons, a show notorious for foretelling events, would be hard-pressed to depict the future this accurately.

Reality in the Middle East has reflected many of the statements in the video but there are a few differences to note. ISIS-K has claimed responsibility for the attacks that killed civilians, not the Taliban. While both are Islamic extremist groups, they are actually enemies. The US has also not yet entered further conflict in the region as the clip suggested. Only time will tell if Tom Cruise’s Lions for Lambs scene will continue to be fulfilled.

Source: Kevin Sorbo

Source: Tech Crunch

FTC Warns Hundreds Of Brands To Avoid Misleading Ads & Fake Reviews

The United States Federal Trade Commission (FTC) has sent out a notice to over 700 companies — a list that includes the likes of Apple, Google, Amazon, and Tesla — warning them about the menace of fake reviews and misleading ad practices using social media, and has asked them to abide by the rules or face penalties. Over the years, fake online reviews have become a menace, and many brands have actually been caught paying for favorable or false reviews on e-commerce platforms.

An Amazon data breach earlier this year revealed that a number of vendors negotiate terms with buyers who are paid to purchase their products and then post sham five-star reviews to boost the star ratings. But it’s not just e-commerce platforms where such practices thrive. In the ballooning world of social media marketing, influencers are often paid to praise a particular product or brand. But the problem arises when these influencers don’t actually disclose whether they are endorsing a particular product after inking a deal, and are just commending it from their personal experience. Pyramid schemes and crypto frauds find a lot of mention on the internet where people with influence — deliberately or unwillingly — often end up promoting a scam.

To combat the rising problem of misleading marketing and shady advertising tactics employed by brands, the US FTC has issued a notice to hundreds of companies to keep their ledgers clean and make proper disclosures if they are engaged in influencer-driven marketing. FTC clarifies that sending a notice to these companies doesn’t mean the agency is charging or alleging them of any wrongdoings. It just serves as a warning signal that it will take strict action against any brand that violates its fair marketing and advertisement policies. However, the US FTC makes it clear that for every violation, a company will be charged a civic penalty of up to $45,792.

The regulatory body — which has lately been at the helm of a heated antitrust campaign against Big Tech — outlined five types of red flags that will incur punitive action. They include wrongfully presenting an endorser as an actual user, making false claims about their products in ads, hiding financial connections with an endorser, peddling an endorser’s views as genuine user experience, and falsely claiming another individual’s endorsement. Back in June of this year, multiple Chinese electronic gadget brands were booted off Amazon for giving customers incentives to post favorable reviews. The most recent example of legal action covering alleged misleading advertisements is Apple. The company recently settled a class-action lawsuit for telling users that ‘remanufactured’ devices under AppleCare coverage are “equivalent to new in performance and reliability,” but actual user experience tells otherwise.

FTC’s latest notice will definitely put big names on edge thanks to the accountability dilemma. For platforms such as Amazon or Apple’s App Store, the onus might fall on their respective owners if fake reviews end up hurting customers, even if they were paid for by third-party vendors. Amazon has historically struggled with the problem, and even though it has designed tools that identify suspicious behavior and remove thousands of fake reviews each year, the issue persists. But there is more to the picture than appears on the surface. For example, Amazon recently asked Apple to take down an app that allowed users to check the legitimacy of reviews. With each passing quarter, companies like Instagram and TikTok are adding new marketing tools for influencers, and it is going to be increasingly difficult for regulators to identify misleading endorsements on social media and hold companies accountable.

Source: US FTC

Source: Tech Crunch