Democratic bill would suspend Section 230 protections when social networks boost anti-vax conspiracies

Two Democratic senators introduced a bill Thursday that would strip away the liability shield that social media platforms hold dear when those companies boost anti-vaccine conspiracies and other kinds of health misinformation.

The Health Misinformation Act, introduced by Senators Amy Klobuchar (D-MN) and Ben Ray Luján (D-NM), would create a new carve-out in Section 230 of the Communications Decency Act to hold platforms liable for algorithmically-promoted health misinformation and conspiracies. Platforms rely on Section 230 to protect them from legal liability for the vast amount of user-created content they host.

“For far too long, online platforms have not done enough to protect the health of Americans,” Klobuchar said. “These are some of the biggest, richest companies in the world and they must do more to prevent the spread of deadly vaccine misinformation.”

The bill would specifically alter Section 230’s language to revoke liability protections in the case of “health misinformation that is created or developed through the interactive computer service” if that misinformation is amplified through an algorithm. The proposed exception would only kick in during a declared national public health crisis, like the advent of Covid-19, and wouldn’t apply in normal times. The bill would task the Secretary of the Department of Health and Human Services (HHS) with defining health misinformation.

“Features that are built into technology platforms have contributed to the spread of misinformation and disinformation, with social media platforms incentivizing individuals to share content to get likes, comments, and other positive signals of engagement, which rewards engagement rather than accuracy,” the bill reads.

The bill also makes mention of the “disinformation dozen” — just twelve people, including anti-vaccine activist Robert F. Kennedy Jr. and a grab bag of other conspiracy theorists, who account for a massive swath of the anti-vax misinformation ecosystem. Many of the individuals on the list still openly spread their messaging through social media accounts on Twitter, Facebook and other platforms.

Section 230’s defenders generally view the idea of new carve-outs to the law as dangerous. Because Section 230 is such a foundational piece of the modern internet, enabling everything from Yelp and Reddit to the comment section below this post, they argue that the potential for unforeseen second order effects means the law should be left intact.

But some members of Congress — both Democrats and Republicans — see Section 230 as a valuable lever in their quest to regulate major social media companies. While the White House is pursuing its own path to craft consequences for overgrown tech companies through the Justice Department and the FTC, Biden’s office said earlier this week that the president is “reviewing” Section 230 as well. But as Trump also discovered, weakening Section 230 is a task that only Congress is positioned to accomplish — and even that is still a long shot.

While the new Democratic bill is narrowly targeted as far as proposed changes to Section 230 go, it’s also unlikely to attract bipartisan support.

Republicans are also interest in stripping away some of Big Tech’s liability protections, but generally hold the view that platforms remove too much content rather than too little. Republicans are also more likely to sow misinformation about the Covid-19 vaccines themselves, framing vaccination as a partisan issue. Whether the bill goes anywhere or not, it’s clear that an alarming portion of Americans have no intention of getting vaccinated — even with a much more contagious variant on the rise and colder months on the horizon.

“As COVID-19 cases rise among the unvaccinated, so has the amount of misinformation surrounding vaccines on social media,” Luján said of the proposed changes to Section 230. “Lives are at stake.”


Source: Tech Crunch

Last-mile delivery in Latin America is ready to take off

In the United States, same-day and next-day Amazon Prime deliveries have become the de facto standard in e-commerce. People want convenience and instant gratification, evidenced by the fact that an astonishing ~45% of U.S. consumers are Amazon Prime members.

Most major retailers are scrambling to catch up to Amazon by partnering with last-mile delivery startups. Walmart has become a major investor in Cruise for autonomous-vehicle deliveries, and Target acquired Shipt and Deliv last-mile delivery startups to increase its delivery speed. Costco partnered with Instacart for same-day deliveries, and even Domino’s Pizza has jumped in by partnering with Nuro for last-mile delivery using autonomous vehicles.

E-commerce in LatAm has taken off at a compound annual industry growth rate of 16% over the past five years.

The holdout: Latin America

Venture capitalists have been investing heavily in last-mile delivery over the past five years on a global scale, but Latin America (LatAm) has lagged behind. Over $11 billion has been invested globally in last-mile logistics over the past decade, but Latin America only saw about $1 billion over the same period (Source: PitchBook and WIND Ventures research).

Within this, only about $300 million was in Spanish-speaking Latin America — a surprisingly small amount for a region that has 110 million more consumers than in the U.S.

Brazil-based Loggi accounts for about 60% of last-mile VC investment in Latin America, but it only operates in Brazil. That leaves major Spanish countries like Mexico, Colombia, Chile and Argentina without a leading independent last-mile logistics company.

In these countries, about 60% of the last-mile delivery market is dominated by small, informal companies or independent drivers using their own trucks. This results in inefficiencies due to a lack of technologies such as route optimization as well as a lack of operating scale. These issues are quickly becoming more pronounced as e-commerce in LatAm has taken off at a compound annual industry growth rate of 16% over the past five years.

Retailers are missing an opportunity to give customers what they want. Customers today expect free, reliable same- or next-day delivery — on-time, all the time, and without damage or theft. All of these are challenging in LatAm. Theft, in particular, is a significant problem, because unprofessional drivers often steal products out for delivery and then sell them for a profit. Cost is a problem, too, because free same- and next-day deliveries are simply not available in many places.

Operational and technological roadblocks abound

Why does Latin America lag when it comes to the last mile? First, traditional LatAm e-commerce delivery involves multiple time-consuming steps: Products are picked up from the retailer, delivered to a cross-dock, distributed to a warehouse, delivered to a second cross-dock, and then finally delivered to the customer.

By comparison, modern delivery operations are much simpler. Products are picked up from the retailer, delivered to a cross-dock, and then delivered directly to the customer. There’s no need for warehousing and an extra pre-warehouse cross-dock.

And those are just the operational challenges. Lack of technology also plays a significant role. Most delivery coordination and routing in LatAm are still done via a spreadsheet or pen and paper.

Dispatchers have to manually pick up a phone to call drivers and dispatch them. In the U.S., computerized optimization algorithms dramatically cut both delivery cost and time by automatically finding the most efficient route (e.g., packing the most deliveries possible on a truck along the route) and automatically dispatching the driver that can most efficiently complete the route based on current location, capacity and experience with the route. These algorithms are almost unheard of in the Latin America retail logistics sector.

Major retail brands are the last-mile catalyst


Source: Tech Crunch

Waymo to open offices in Pittsburgh, an AV tech hub

Waymo, Google’s former self-driving car project that’s now an independent business unit under Alphabet, is expanding its presence in the eastern U.S. The company said Thursday it would be opening offices in Pittsburgh, joining a growing suite of companies developing and testing autonomous vehicle technology in the Steel City.

The company will start by hiring around a dozen engineers, a source familiar with the move told TechCrunch, and they’ll co-locate in Google’s existing offices in the Bakery Square district. As of Thursday, only around three open positions for the Pittsburgh area were listed on Waymo’s website, but the company will be adding more roles soon.

Some of the new team will come from Pittsburgh-based RobotWits, a tech startup focused on autonomous vehicle decision-making. That includes RobotWits’ founder and CEO Maxim Likhachev, and other members of its engineering and technical team. While Waymo did not technically acquire the startup, it did acquire RobotWits’ IP rights, the source said.

There are no current plans to deploy the so-called Waymo Driver, its autonomous driving platform, in Pittsburgh, the source added. Instead, the new team will work on motion planning development, real-time route planning and developing Driver. Thus far, Driver has seen deployment in the Phoenix, Arizona metro area. Its Waymo Via trucking and cargo service will be deployed in a test run with trucking logistics company J.B. Hunt Transport Services in Texas.

AV tech rivals Aurora, Motional, Argo AI have already established offices in the city; combined with talent at Carnegie Melon University, the city has established itself as a bona fide hub for autonomous engineering development. Pittsburgh is also home to many smaller AV startups, including Locomation, which is working on autonomous trucks.

Waymo’s Pittsburgh location will join its network of offices in Mountain View, San Francisco, Phoenix, New York, Dallas and Hyderabad, India.


Source: Tech Crunch

Twitter tests Reddit-style upvote and downvote buttons

Twitter will test the use of Reddit-like upvote and downvote buttons as a way to better highlight the more interesting and relevant replies in a longer conversation thread. The company announced this afternoon it would begin what it’s calling a “small research experiment” that will add upvote and downvote buttons to replies, or even replace the “Like” button entirely. In some cases, the upvote and downvote buttons may be up arrows and down arrows, while in other cases they may be thumbs up and thumbs down buttons.

And in one group of testers, users may continue to see the “Like” button (the red heart) but will now find a downvote button alongside it. In this group, the upvote would count as a “Like,” Twitter said.

Twitter clarified to TechCrunch that only a small number of testers will see these options appear in their Twitter iOS app, and users’ votes will not become public.

The company also said it’s not currently using this vote information to rank the replies at this time. (If, however, such a system ever become a public feature, that could certainly change.)

The goal with the test is to help Twitter to learn what sort of replies users find most relevant during their conversations, which is something Twitter has studied for some time. According to Twitter user researcher Cody Elam, past studies determined that users tended believed replies that were informative, supportive, positive and funny were the “best” types of replies. However, some of the best replies wouldn’t surface quickly enough — an issue Twitter hopes to be able to address with an upvoting and downvoting feature.

Elam says the feature would allow users to privately voice their opinion on the replies’ quality without having to publicly shame other users. Over time, this data could help Twitter to improve its conversation ranking systems.

If Twitter were to act on this information to actually rank the replies, it could make it easier and more enjoyable to read longer Twitter threads — like those that follow viral tweets, for example. But it could also help to better showcase the replies that add something informative or interesting or even just funny to a conversation, while pushing any trolling remarks down the thread.

Today, Twitter allows users to manually hide the replies that detract from a conversation by placing them behind an extra click. Perhaps, in time, it could do something similar for replies that received too many downvotes, too — like Reddit does. But none of these types of features are being tested right now, to be clear.

This isn’t the first time Twitter has shown interest in other types of engagement buttons beyond the Like and Retweet. Earlier this year, for example, Twitter was spotted surveying users about their interest in a broader set of emoji-style reactions, similar to what you’d find on Facebook. That feature has since been put into development, it seems.

The same survey had also asked users how they felt about upvote and downvote buttons, in addition to emoji reactions.

Twitter says the test is rolling out now to a small group on iOS only.


Source: Tech Crunch

These simple metrics will tell you if your startup is ready to scale

Finding go-to-market fit (GTM) is a pivotal moment for a startup. It means you’ve found a repeatable formula for finding and winning lead that can be written into a repeatable GTM playbook. But before you scale up your sales and marketing, you should check the metrics to make sure you’re ready.

So, how do you know when your startup is ready to scale? I’ll help you answer this using numbers you can calculate on a napkin.

You have to consider three metrics — gross churn rate, the magic number and gross margin. With these, you can measure the health and profitability of your business. By combining them into a simple equation, you can get your LTV:CAC ratio (long-term customer value to customer acquisition cost), which is a measure of your business’ long-term financial outlook. If the LTV:CAC is over 3, you’re ready to scale.

Whatever your particular business, it’s worth spending some time with these metrics to find realistic targets that will push LTV:CAC over 3. Otherwise, you might be in danger of running off a cliff.

Let’s unpack the three basic metrics:

Gross churn rate (GCR) is a measure of product-market fit (PMF). GCR is the percentage of recurring revenue lost from customers that didn’t renew. It answers the question: Do your customers stay with you? If your customers don’t stick with you, you haven’t found PMF.

GCR = Lost monthly recurring revenue / Total MRR.

Example: At the beginning of March, the company brought in $60,000 in MRR. By the end of the month, $15,000 worth of contracts didn’t renew.

GCR = $15,000 / $60,000 = 0.25, or 25% GCR.


Source: Tech Crunch

In growth marketing, creative is the critical X factor

As we move toward a privacy-centric, less targeted future of growth marketing, the biggest lever will become creative on paid social channels such as the Facebooks of the world. The loss of attribution from our good friend iOS 14.5 has accelerated this trend, but channels have increasingly placed efforts toward automating their ad platforms.

Due to this, I believe that every growth marketing engine should have a proper creative testing framework in place — be it a seed-stage startup or a behemoth like Google.

After three years at Postmates, consulting for various startups, and most recently at Uber, I’ve seen the landscape of marketing change in a multitude of ways. However, what we’re seeing now is being orchestrated by factors out of our control, causing a dawn of shifts unlike anything I’ve seen. Creative has subsequently risen to become the most powerful lever in a paid social account.

The foundation

If you’re looking to leverage the power of creative and succeed with paid social marketing, you’re thinking right. What you need is a creative testing framework: A structured and consistent way to test new creative assets.

Here’s a breakdown of the pieces a creative testing framework needs to be successful:

  • A defined testing schedule.
  • A structured theme approach.
  • A channel-specific strategy.

Creative has become the most powerful lever in a paid social account.

Testing creative should be a constant and iterative process that follows a defined testing schedule. A goal and structure can be as simple as testing five new creative assets per week. Inversely, it can be as complex as testing 60 new assets consisting of multiple themes and copy variations.

For a lower spending account, the creative testing should be leaner due to limited event signal and vice versa with a higher spending account. The most important aspect is that the testing continues to move the needle as you search for your next “champion” asset.

creating a testing schedule for different creative themes

4 themes x 3 variants per theme x 5 copy variations = 60 assets. Image Credits: Jonathan Martinez

After setting a testing schedule, define the core themes of your business and vertical rather than testing a plethora of random ideas. This applies to the creative asset as well as the copy and what the key value props are to your product or service. As you start to analyze the creative data, you’ll find it easier to decide what to double down on or cut from testing with this structure. Think of this as a wireframe that you either expand or trim throughout testing sprints.

For a fitness app like MyFitnessPal, it can be structured as follows:

  • Themes (product screenshots, images of people using it, UGC testimonials, before/after images).
  • Messaging (segmented value props, promo, FUD).

It’s vital to make sure you have a channel-specific approach, as each one will differ in creative best practices along with testing capabilities. What works on Facebook may not work on Snapchat or the numerous other paid social channels. Don’t be discouraged if creative between channels perform differently, although I do recommend parity testing. If you already have the creative asset for one channel, it doesn’t hurt to resize and format for the remaining channels.

Determining wins

Equally important to the creative is proper event selection and a statistically significant threshold to abide by throughout all testing. When selecting an event to use for creative testing, it’s not always possible to use your north-star metric depending on how high your CACs are. For example, if you’re selling a high-ticket item and the CACs are in the hundreds, it would take an enormous amount of spend to reach stat-sig on each creative asset. Instead, pick an event that’s more upper funnel and a strong indicator of a user’s likelihood of converting.

Using a more upper funnel event leads to faster learnings (blue line).

Using a more upper-funnel event leads to faster learnings (blue line). Image Credits: Jonathan Martinez

It’s important to select a percentage that stays consistent across all creative testing when deciding on which statistically significant percentage to use. As a rule of thumb, I like to use a certainty of 80%+, because it allows for enough confirmation along with the ability to make quicker decisions. A great (and free) online calculator is Neil Patel’s A/B Testing Significance Calculator.

Make or break

You’re scrolling through a social feed, a sleek gold pendant catches your eye, but all the messaging has is the brand name and product specifications. It hooked your attention, but what did it do to reel you in? Think about it: What are you doing to not only hook, but reel people in with “creative” — the make or break it factor in paid social growth marketing?

Circumventing iOS 14.5 data loss

Creative testing is only getting tougher for mobile campaigns as iOS 14.5 obfuscates user data, but that doesn’t equal impossible and simply means we need to get craftier. There are a variety of hacks that can be implemented to help gain clear insight on how creative is performing — some may not last forever and others may be timeless.

Amid all the privacy restrictions, we still have access to a huge population of users on Android that we should take advantage of. Instead of running all creative tests on iOS, Android can be used as a clear way to gather insights, as privacy restrictions haven’t rolled out on those devices yet. The data gathered from Android tests can then be taken directionally and applied to iOS campaigns. It’s only a matter of time until Android data is also at the mercy of data restrictions, so use this workaround to inform iOS campaigns now.

If running Android campaigns isn’t a viable option, another quick and easy solution is to throw up a website lead form to gauge the conversion rate from creative asset to a completed form. The user experience will certainly not be nearly as amazing as evergreen, but this can be used to gain insight for a short period of time (and small percentage of budget).

When crafting the lead form, think of questions that are both qualifying and would indicate someone completing your north-star event on the evergreen experience. After running people through the lead form, communications can be sent to convert them so ad dollars are being put to good use.

Placing efforts by account stage

The testing efforts for creative asset types should differ widely by account stage and can be broken down into three I’s: imitation, iteration, innovation.

The type of creative testing should vary over time.

The type of creative testing should vary over time. Image Credits: Jonathan Martinez

The earlier an account stage, the more your creative direction should rely on what’s proven to work by other advertisers. These other advertisers have spent thousands proving performance with their assets, and you can gain strong insight from them. As time passes, you can slightly slow derivation from other advertisers while focusing on iterating on the best performers. If I had to place a percentage, 80% of the effort should be on imitation early on. Iteration will naturally gain steam as winners are deemed, and innovation will be the final, heavy-lagging prong.

This isn’t to say that innovation can’t be attempted early on if there are great ideas, but generally, a more mature company can afford to spend heaps to validate their innovative ideas. Whether you have an in-house design team or are working with freelancers, it’ll also be much easier to spin up 50 variations than it will be to think of and design 50 different innovative assets. Imitating and iterating will make your early testing exponentially more efficient.

Leveraging competitor insights

Brainstorming and trying to imagine the most beautiful, eye-catching, hook-inducing creative doesn’t always happen within seconds, let alone minutes or hours. This is where utilizing competitor insights comes into play.

The most abundant resource is the Facebook Ads Library, because it contains all the creative assets every advertiser is using across the platform. It always surprises me how few actually know of this free and powerful tool.

When browsing through competitors or best-in-class advertisers in this library, a sign of a great performing creative is how long an advertiser has been running specific assets. How does one find that? The date of when an advertiser started running their creative is stamped conveniently on each asset — this is beyond powerful. I can spend hours scanning through creative assets, and each advertiser provides even more intel and inspiration.

Creative should be at the top of the list as you think of where to place efforts on your paid social growth marketing. We must have a hacky mindset as data becomes more obscure, but with that mindset comes separating the winners from the losers. The types of strategies put in motion will vary over time, but what won’t vary is the importance on strong creative, the make it or break it factor to success.


Source: Tech Crunch

Okendo raises $5.3M to help D2C brands ween themselves off of Big Tech customer data

While direct-to-consumer growth has exploded in the past year, some brands are finding there’s still plenty of room to forge ahead in building a more direct relationships with their customers.

Sydney-based Okendo has made a splash in this world by building out a popular customer reviews systems for Shopify sellers, but it’s aiming to expand its ambitions and tackle a much bigger problem with its first outside funding — helping brands scale the quality of their first-party data and loosen their reliance on tech advertising kingpins for customer acquisition and engagement.

“Most D2C brands are still very dependent on big tech,” CEO Matthew Goodman tells TechCrunch.

Gathering more customer reviews data directly from consumers has been the first part of the puzzle with its product that helps brands manage and showcase customer ratings, reviews, user-generated media and product questions. Moving forward Okendo is looking to help firms manage more of the web of cross-channel customer data they have, standardizing it and allowing them to give customers a more personalized experience when they shop with them.

via Okendo

“Merchants have goals and want to better understand their customers,” Goodman says. “As soon as a brand reaches a certain level of scale they’re dealing with unwieldy data.”

Goodman says that Apple’s App Tracking Transparency feature and Google’s pledge to end third-party cookie tracking has pushed some brands to get more serious about scaling their own data sets to insulate themselves from any sudden movements.

The company needs more coin in its coffers to take on the challenge, raising their first bout of funding since launching back in 2018. They’ve raised $5.3 million in seed funding led by Index Ventures. 2020 was a big growth year for the startup as e-commerce spending surged and sellers looked more thoughtfully at how they were scaling. The company tripled its ARR during the year and doubled its headcount. The bootstrapped company was profitable at the time of the raise, Goodman says.

Today, the company boasts more than 3,500 D2C brands in the Shopify network as customers, including heavyweights like Netflix, Lego, Skims, Fanjoy and Crunchyroll. The startup is tight-lipped on what their next product launches will look like, but plans to jump into two new areas in the next 12 months, Goodman says.


Source: Tech Crunch

Dear Sophie: Should we look to Canada to retain international talent?

Here’s another edition of “Dear Sophie,” the advice column that answers immigration-related questions about working at technology companies.

“Your questions are vital to the spread of knowledge that allows people all over the world to rise above borders and pursue their dreams,” says Sophie Alcorn, a Silicon Valley immigration attorney. “Whether you’re in people ops, a founder or seeking a job in Silicon Valley, I would love to answer your questions in my next column.”

Extra Crunch members receive access to weekly “Dear Sophie” columns; use promo code ALCORN to purchase a one- or two-year subscription for 50% off.


Dear Sophie,

I handle people ops as a consultant at several different tech startups. Many have employees on OPT or STEM OPT who didn’t get selected in this year’s H-1B lottery.

The companies want to retain these individuals, but they’re running out of options. Some companies will try again in next year’s H-1B lottery, even though they face long odds, particularly if the H-1B lottery becomes a wage-based selection process next year.

Others are looking into O-1A visas, but find that many employees don’t yet have the experience to meet the qualifications. Should we look at Canada?

— Specialist in Silicon Valley

Dear Specialist,

That’s what we’re all about — finding creative immigration solutions to help U.S. employers attract and retain international talent and help international talent reach their dreams of living and working in the United States.

I’ve written a lot on how U.S. tech startups can keep their international team members in the United States. One strategy is to help the startup employees become qualified for O-1As. Another is to obtain unlimited H-1B visas without the lottery through nonprofit programs affiliated with universities. Sometimes candidates return to school for master’s degrees that offer a work option called CPT, or curricular practical training.

A composite image of immigration law attorney Sophie Alcorn in front of a background with a TechCrunch logo.

Image Credits: Joanna Buniak / Sophie Alcorn (opens in a new window)

But sometimes, companies end up deciding to move some of their international talent to Canada to work remotely. Recently, Marc Pavlopoulos and I discussed how to help U.S. employers and international talent on my podcast. Through his two companies, Syndesus and Path to Canada, Pavlopoulos helps both U.S. tech employers and international tech talent when their employees or they themselves run out of immigration options in the United States. He most often assists U.S. tech employers when their current or prospective employees are not selected in the H-1B lottery.

Through Syndesus, a Canada-based remote employer — also known as a professional employment organization (PEO) — Pavlopoulos helps U.S. employers retain international tech workers who either no longer have visa or green card options that will enable them to remain in the United States or those who were born in India and are fed up by the decades-long wait for a U.S. green card. U.S. employers that don’t have an office in Canada can relocate these workers to Canada with the help of Syndesus, which employs these tech workers on behalf of the U.S. company, sponsoring them for a Canadian Global Talent Stream work visa.

Syndesus also helps U.S. tech startups without a presence in Canada find Canadian tech workers and employ them on the startup’s behalf. As an employer of record, Syndesus handles payroll, HR, healthcare, stock options and any issues related to Canadian employment law.

Pavlopoulos’ other company, Path to Canada, currently focuses on connecting international engineers and other tech talent working in the U.S. — including those whose OPT or STEM OPT has run out — who cannot remain in the U.S. find employment in Canada, either at a Canadian company or at the Canadian office of a U.S. company. These employees get a Global Talent Stream work visa and eventually permanent residence in Canada. Pavlopoulos intends to expand Path to Canada to help tech talent from around the world live and work in Canada.


Source: Tech Crunch

Maine’s facial recognition law shows bipartisan support for protecting privacy

Maine has joined a growing number of cities, counties and states that are rejecting dangerously biased surveillance technologies like facial recognition.

The new law, which is the strongest statewide facial recognition law in the country, not only received broad, bipartisan support, but it passed unanimously in both chambers of the state legislature. Lawmakers and advocates spanning the political spectrum — from the progressive lawmaker who sponsored the bill to the Republican members who voted it out of committee, from the ACLU of Maine to state law enforcement agencies — came together to secure this major victory for Mainers and anyone who cares about their right to privacy.

Maine is just the latest success story in the nationwide movement to ban or tightly regulate the use of facial recognition technology, an effort led by grassroots activists and organizations like the ACLU. From the Pine Tree State to the Golden State, national efforts to regulate facial recognition demonstrate a broad recognition that we can’t let technology determine the boundaries of our freedoms in the digital 21st century.

Facial recognition technology poses a profound threat to civil rights and civil liberties. Without democratic oversight, governments can use the technology as a tool for dragnet surveillance, threatening our freedoms of speech and association, due process rights, and right to be left alone. Democracy itself is at stake if this technology remains unregulated.

Facial recognition technology poses a profound threat to civil rights and civil liberties.

We know the burdens of facial recognition are not borne equally, as Black and brown communities — especially Muslim and immigrant communities — are already targets of discriminatory government surveillance. Making matters worse, face surveillance algorithms tend to have more difficulty accurately analyzing the faces of darker-skinned people, women, the elderly and children. Simply put: The technology is dangerous when it works — and when it doesn’t.

But not all approaches to regulating this technology are created equal. Maine is among the first in the nation to pass comprehensive statewide regulations. Washington was the first, passing a weak law in the face of strong opposition from civil rights, community and religious liberty organizations. The law passed in large part because of strong backing from Washington-based megacorporation Microsoft. Washington’s facial recognition law would still allow tech companies to sell their technology, worth millions of dollars, to every conceivable government agency.

In contrast, Maine’s law strikes a different path, putting the interests of ordinary Mainers above the profit motives of private companies.

Maine’s new law prohibits the use of facial recognition technology in most areas of government, including in public schools and for surveillance purposes. It creates carefully carved out exceptions for law enforcement to use facial recognition, creating standards for its use and avoiding the potential for abuse we’ve seen in other parts of the country. Importantly, it prohibits the use of facial recognition technology to conduct surveillance of people as they go about their business in Maine, attending political meetings and protests, visiting friends and family, and seeking out healthcare.

In Maine, law enforcement must now — among other limitations — meet a probable cause standard before making a facial recognition request, and they cannot use a facial recognition match as the sole basis to arrest or search someone. Nor can local police departments buy, possess or use their own facial recognition software, ensuring shady technologies like Clearview AI will not be used by Maine’s government officials behind closed doors, as has happened in other states.

Maine’s law and others like it are crucial to preventing communities from being harmed by new, untested surveillance technologies like facial recognition. But we need a federal approach, not only a piecemeal local approach, to effectively protect Americans’ privacy from facial surveillance. That’s why it’s crucial for Americans to support the Facial Recognition and Biometric Technology Moratorium Act, a bill introduced by members of both houses of Congress last month.

The ACLU supports this federal legislation that would protect all people in the United States from invasive surveillance. We urge all Americans to ask their members of Congress to join the movement to halt facial recognition technology and support it, too.


Source: Tech Crunch

Intel’s Mobileye takes its autonomous vehicle testing program to New York City

Mobileye, a subsidiary of Intel, has expanded its autonomous vehicle testing program to New York City as part of its strategy to develop and deploy the technology.

New York City joins a number of other cities including Detroit, Paris, Shanghai and Tokyo where Mobileye has either launched testing or plans to this year. Mobileye launched its first test fleet in Jerusalem in 2018 and added one in Munich in 2020.

“If we want to build something that will scale, we need to be able to drive in challenging places and almost everywhere,” Mobileye president and CEO Amnon Shashua said during a presentation Tuesday that was streamed live. As part of the announcement, Mobileye also released a 40-minute unedited video of one of its test vehicles equipped with a self-driving system navigating New York’s city streets.

These vehicles, which began testing in New York City last month, are driving autonomously with a safety operator behind the wheel using only cameras. The vehicles are equipped with 8 long-range and 4 parking cameras powered by its fifth generation system on chip called EyeQ5.

That does not mean that Mobileye is taking a camera-only approach to autonomy once it deploys. The company has also developed another subsystem with lidar and radar, but no cameras that also drives autonomously. The two subsystems of sensors and software will be combined and integrated to provide redundancy in robotaxis. The camera-only subsystem is what Shashua described as at “the cost level for consumers” and one that will be used to evolve driving assist systems. Later this year, Mobilieye’s camera-only system using the EyeQ5 SoC will be launched in a Geely Auto Group vehicle.

New York City has been in Shashua’s sights for more than six months. He first mentioned a desire to test on public roads in New York during the virtual 2021 CES tech trade show in January with the caveat that the company would need to receive regulatory approval. Now, with that regulatory approval in hand, Mobileye is the only company currently permitted to test AVs in the state and city. GM’s self-driving subsidiary Cruise outlined in 2017 a plan to test AVs in New York and even mapped parts of lower Manhattan. The company never scaled up the test program in NYC, deciding instead to focus on its primary target for commercial deployment: San Francisco. 

Mobileye applied for a permit through New York State’s autonomous vehicle technology demonstration and testing program. The company met the requirements outlined in the program which includes compliance with all federal standards and applicable New York State inspection standards as well as a law enforcement interaction plan, according to Mobileye.

“I don’t think there’s anything special about receiving approval you simply need to go through this process, Shashua said, who described it has lengthy and in some ways similar to the stringent requirements to test in Germany. “I think what is special is that it’s very very difficult to drive here.”

Mobileye is perhaps best known for supplying automakers with computer vision technology that powers advanced driver assistance systems. It’s a business that generated nearly $$967 million in sales for the company. Today, 88 million vehicles on the road are using Mobileye’s computer vision technology.

Mobileye has also been developing automated vehicle technology. Its full self-driving stack — which includes redundant sensing subsystems based on camera, radar and lidar technology — is combined with its REM mapping system and a rules-based Responsibility-Sensitive Safety (RSS) driving policy.

Mobileye’s REM mapping system crowdsources data by tapping into consumer and fleet vehicles equipped with its so-called EyeQ4, or fourth generation system on chip, to build high-definition maps that can be used to support in ADAS and autonomous driving systems. That data is not video or images but compressed text that collects about 10 kilobits per kilometer. Mobileye has agreements with six OEMs, including BMW, Nissan and Volkswagen, to collect that data on vehicles equipped with the EyeQ4 chip, which is used to power the advanced driver assistance system. On fleet vehicles, Mobileye collects data from an after-market product it sells to commercial operators.

Mobileye’s technology is mapping nearly 8 million kilometers day globally, including in New York City.

The strategy, Shashua contends, will allow the company to efficiently launch and operate commercial robotaxi services as well as bring the technology to consumer passenger vehicles by 2025. Shashua explained this dual approach in an interview with TechCrunch in 2020. 

“There was realization that dawned on us awhile ago,” he said at the time. “The Holy Grail of this business is passenger car autonomy: where you buy a passenger car and you pay an option price and with a press of button it can take you autonomously to wherever you want to go. The realization is that you can’t reach that Holy Grail if you don’t go through the robotaxi business.”

On Tuesday, Shashua said Mobileye was the only company that has its foot in both camps. (Although it should be noted that Toyota’s Woven Planet does have some strategic overlap.)

“We’re building our technology in a way that supports scale, especially geographic scale, using our crowdsourced mapping technology and building new sensors such that the entire package — the entire system — will be under $5,000 cost to allow consumer AVs, and on the other hand, we have a division building a mobility-as-a-service or robotaxi service,” Shashua said Tuesday. “This is one of the reasons why we purchased Moovit last year, to enable the customer facing of all the layers above the self-driving system to enable mobility-as-a-service business.”


Source: Tech Crunch