Spotify continues to enlist big names for its podcasting efforts. The latest: Filmmaker Ava DuVernay and her arts collective Array.
DuVernay has directed theatrically released films including “Selma” and “A Wrinkle in Time,” but she also made “13th” and “When They See Us” for Netflix, and she’s been an eloquent proponent for streaming as a more accessible way of telling her stories.
Spotify says that through this multiyear partnership, Array will be creating exclusive scripted and unscripted programming for the streaming audio platform. For these productions, it will be working with Gimlet, the podcast network that Spotify acquired in 2019.
“Recognizing the undeniable power of voice and sound, I’m thrilled to extend ARRAY’s storytelling into the realm of podcasts,” DuVernay said in a statement. “The opportunity to work with [Gimlet’s head of content] Lydia Polgreen and her passionate team drew us to Spotify as a home for our audio narratives and we couldn’t be more excited to begin this new creative journey.”
In addition to acquiring Gimlet, Spotify has also signed exclusive podcast deals with Barack and Michelle Obama, Joe Rogan and Prince Harry and Meghan Markle.
Source: Tech Crunch