Tesla said Saturday that its Model 3 interiors are now completely free of leather, fulfilling a promise made by CEO Elon Musk at this year’s annual shareholder meeting.
Tesla has been closing in on a leather-free interior for a couple of years now. But a sticking point was the steering wheel, which Musk made mention of at the company’s shareholder meeting in June in response to a request from PETA activist.
“I believe we were close to having a non-heated steering wheel, that’s not leather,” Musk said at the time. “There are some challenges when when heat the non-leather material and also how well it wears over time.”
Musk said Model Y and Model 3 would be vegan by 2020. He wasn’t sure if the company would be able to meet that same goal for the Model S and X.
Model 3 interior is now 100% leather-free
pic.twitter.com/2F47zp8A4T
— Tesla (@Tesla) August 31, 2019
Activist shareholders made a proposal in 2015 that Tesla no longer use animal-derived leather in the interiors of its electric vehicles by 2019. While stockholders rejected that proposal, Tesla did begin rolling out more “vegan” interior components in its cars.
The company began by offering leather-free seats as an option. Two years ago, Tesla made the synthetic material standard in its Model 3, Model X and Model S vehicles.
Source: Tech Crunch